| Product Code: ETC5426653 | Publication Date: Nov 2023 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The m-commerce market in Bhutan is emerging, propelled by increasing mobile penetration and the growing use of smartphones for shopping and financial transactions. As more businesses adopt digital platforms, m-commerce is expected to become a significant part of Bhutans retail landscape.
The Bhutan m-commerce (mobile commerce) market is driven by the increasing use of smartphones and mobile devices for online shopping and financial transactions. M-commerce enables consumers to make purchases, access services, and manage financial activities through mobile apps and websites. The growth in mobile internet usage, the rise in mobile payment solutions, and the focus on enhancing the consumer shopping experience support market demand. Additionally, advancements in mobile technologies and the expansion of e-commerce platforms contribute to the development of the m-commerce market in Bhutan.
The M commerce (mobile commerce) market in Bhutan faces challenges such as limited mobile network infrastructure and high costs associated with mobile payment technologies. Limited consumer adoption and low penetration of mobile devices can impact market growth. Additionally, there are security and regulatory concerns related to mobile transactions.
Government policies in Bhutan regarding the m-commerce market focus on promoting the use of mobile technologies for commerce and financial transactions. The government supports the development of mobile commerce solutions through financial incentives and investment in technology infrastructure. Policies aim to enhance the accessibility and security of mobile transactions. Regulations ensure that m-commerce platforms comply with data protection and cybersecurity standards, contributing to the market`s growth.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Bhutan M Commerce Market Overview |
3.1 Bhutan Country Macro Economic Indicators |
3.2 Bhutan M Commerce Market Revenues & Volume, 2021 & 2031F |
3.3 Bhutan M Commerce Market - Industry Life Cycle |
3.4 Bhutan M Commerce Market - Porter's Five Forces |
3.5 Bhutan M Commerce Market Revenues & Volume Share, By Transactions, 2021 & 2031F |
3.6 Bhutan M Commerce Market Revenues & Volume Share, By Payment Modes, 2021 & 2031F |
3.7 Bhutan M Commerce Market Revenues & Volume Share, By Users, 2021 & 2031F |
4 Bhutan M Commerce Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in Bhutan |
4.2.2 Growing internet connectivity and usage |
4.2.3 Rising demand for convenience and online shopping experience |
4.3 Market Restraints |
4.3.1 Limited digital payment infrastructure and adoption in Bhutan |
4.3.2 Lack of trust and security concerns in mobile transactions |
4.3.3 Slow pace of technological advancements in the country |
5 Bhutan M Commerce Market Trends |
6 Bhutan M Commerce Market Segmentations |
6.1 Bhutan M Commerce Market, By Transactions |
6.1.1 Overview and Analysis |
6.1.2 Bhutan M Commerce Market Revenues & Volume, By M Retailing, 2021-2031F |
6.1.3 Bhutan M Commerce Market Revenues & Volume, By M Ticketing/Booking, 2021-2031F |
6.1.4 Bhutan M Commerce Market Revenues & Volume, By M Billing, 2021-2031F |
6.1.5 Bhutan M Commerce Market Revenues & Volume, By Other M Commerce Services, 2021-2031F |
6.2 Bhutan M Commerce Market, By Payment Modes |
6.2.1 Overview and Analysis |
6.2.2 Bhutan M Commerce Market Revenues & Volume, By Near Field Communication (NFC), 2021-2031F |
6.2.3 Bhutan M Commerce Market Revenues & Volume, By Premium SMS, 2021-2031F |
6.2.4 Bhutan M Commerce Market Revenues & Volume, By Wireless application protocol (WAP), 2021-2031F |
6.2.5 Bhutan M Commerce Market Revenues & Volume, By Direct Carrier Billing, 2021-2031F |
6.3 Bhutan M Commerce Market, By Users |
6.3.1 Overview and Analysis |
6.3.2 Bhutan M Commerce Market Revenues & Volume, By Smart device users, 2021-2031F |
6.3.3 Bhutan M Commerce Market Revenues & Volume, By Feature phone users, 2021-2031F |
7 Bhutan M Commerce Market Import-Export Trade Statistics |
7.1 Bhutan M Commerce Market Export to Major Countries |
7.2 Bhutan M Commerce Market Imports from Major Countries |
8 Bhutan M Commerce Market Key Performance Indicators |
8.1 Average time spent on mobile commerce platforms |
8.2 Number of active mobile commerce users |
8.3 Frequency of mobile commerce transactions |
8.4 Percentage of mobile commerce transactions compared to overall retail transactions |
8.5 Customer satisfaction ratings for mobile commerce platforms |
9 Bhutan M Commerce Market - Opportunity Assessment |
9.1 Bhutan M Commerce Market Opportunity Assessment, By Transactions, 2021 & 2031F |
9.2 Bhutan M Commerce Market Opportunity Assessment, By Payment Modes, 2021 & 2031F |
9.3 Bhutan M Commerce Market Opportunity Assessment, By Users, 2021 & 2031F |
10 Bhutan M Commerce Market - Competitive Landscape |
10.1 Bhutan M Commerce Market Revenue Share, By Companies, 2024 |
10.2 Bhutan M Commerce Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
To discover high-growth global markets and optimize your business strategy:
Click Here