Market Forecast By Product Type (Alcoholic, Non-Alcoholic), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Retailers, Online Retailers, Other Distribution Channels) And Competitive Landscape
Product Code: ETC6424992 | Publication Date: Sep 2024 | Updated Date: May 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Report Name | Bhutan Organic Beverages Market |
Forecast period | 2025-2031 |
CAGR | 8.1% |
Growing Sector | Beverages |
The Bhutan organic beverages market report thoroughly covers the market byproduct type and by distribution channel. The report provides an unbiased and detailed analysis of the on-going market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
The Bhutan organic beverages market is predicted to grow during the forecast period as organic farming has been steadily gaining momentum in Bhutan, driven by increased awareness of the health benefits of organically grown food and beverages, growing concern about the use of harmful chemicals in conventional farming, as well as the rising demand for sustainable agriculture practices in the country. The country also imports various beverage products from its neighbouring country.
According to 6Wresearch,the Bhutan Organic Beverages market size is projected to grow at a CAGR of8.1% during 2025-2031.The market growth is majorly driven by increasing health consciousness, improved living standards, and growing awareness of the environmental impact of conventional farming practices. Another growth driver for the organic beverage market in Bhutan is the rising demand for sustainable and environmentally friendly agricultural practices adopted by the country. Additionally, rising disposable incomes of consumers growing concerns regarding health issues associated with eating un healthy beverage products have further supported the market growth over the years. In addition, the development of online distribution platforms has also supported in the swift distribution of the organic beverage products in the market. However, climate change concerns and lack of sufficient monsoon might hinder the market growth. Moreover, rising prices of raw materials due to economic slowdown as well as rising competition among players may lead to price rise and may impact the swift supply of these organic beverage products in the country.
The evolution of e commerce and online mediums have made these organic beverage products easily available through online platforms at competitive prices across the globe.
Emerging regions are witnessing a surge in personal disposable incomes and increasing consciousness towards healthy beverage products. These factors are offering tremondous prospects for industrialists and stakeholders to offer affordable beverage products in these regions.
The organic beverage products are witnessing growth in demand across the food and beverage industry. The companies are producing and supplying organic products to enhanced their productivity and profitability in the competitive enviornment.
The incorporation innovative farming technology and introduction of technologically advanced equipments are offering better yield and superior quality of beverage products.
Some of the major players in the market includeBhutan Herbal Tea, Happy Green Cooperative, Bio Bhutan, and Bhutan Agro Industries Limited (BAIL). Additionally, some of these players hold majority of the Bhutan organic beverage market share. Moreover, players are adopting innovative farming technology and using technologically advanced equipments to enhance their productivity. Additionally, companies are going for acquisitions and partnerships to enhance their productivity.Moreover, companies have also invested heavily in promoting the benefits of organic farming over traditional farming techniques. This has aided in changing the perception of consumers towards organic beverage products.
The government in Bhutan has introduced several initiatives aimed at enhancing the productivity and beverage security in the country. Further, these initiatives have boosted the Bhutanorganic beveragemarket revenues. Moreover, the government is also offering various tax incentives to produce better quality beverage through technological innovation and implementing sustainable farming practices. The government is also concentrating to enhance domestic production and reduce dependencies on imports from other countries.
The Bhutan organic beverage market is likely to register massive growth driven by increasing health consciousness, government initiatives, and expanding export opportunities, particularly to the US, Europe, and other Asian markets. The growth will be supported by rising disposable incomes as well as changing consumer’s preference towards organic beverage products. Further, the players are constantly concentrating to expand their marketing strategies as well as distribution networks to enhance their market reach. The market has also witnessed proliferation of online distribution platforms in recent years as they are cost effective and saves time. Additionally, premiumization is a major trend observed in the market. The companies are offering healthy and better quality organic beverage products in the market.
According to Dhaval, Research Manager, 6Wresearch,the non-alcoholic beverages category is likely to register substantial growth in future. The growth is primarily driven by rising health consciousness among consumers as consumers are increasingly seeking healthier alternatives to traditional sugary drinks. The market has also witnessed a massive growth in functional drinks. Moreover, modern lifestyles and busy schedules of youth have also spurred the demand for non-alcoholic beverages among consumers.
The supermarkets/hypermarkets are the most convenient and preferred channel in the country. The supermarkets/hypermarkets offer convenience to the customers to select their daily beverages requirement under one single roof. Aditionally, the demand is principally driven by rising number of restaurants, hotels, and food service providers looking for organic beverages options to cater to health-conscious customers in the country.
The report offers a comprehensive study of the subsequent market segments
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Bhutan Organic Beverages Market Overview |
3.1 Bhutan Country Macro Economic Indicators |
3.2 Bhutan Organic Beverages Market Revenues & Volume, 2021 & 2031F |
3.3 Bhutan Organic Beverages Market - Industry Life Cycle |
3.4 Bhutan Organic Beverages Market - Porter's Five Forces |
3.5 Bhutan Organic Beverages Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Bhutan Organic Beverages Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Bhutan Organic Beverages Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Bhutan Organic Beverages Market Trends |
6 Bhutan Organic Beverages Market, By Types |
6.1 Bhutan Organic Beverages Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Bhutan Organic Beverages Market Revenues & Volume, By Product Type, 2021- 2031F |
6.1.3 Bhutan Organic Beverages Market Revenues & Volume, By Alcoholic, 2021- 2031F |
6.1.4 Bhutan Organic Beverages Market Revenues & Volume, By Non-Alcoholic, 2021- 2031F |
6.2 Bhutan Organic Beverages Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Bhutan Organic Beverages Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021- 2031F |
6.2.3 Bhutan Organic Beverages Market Revenues & Volume, By Convenience Stores, 2021- 2031F |
6.2.4 Bhutan Organic Beverages Market Revenues & Volume, By Specialist Retailers, 2021- 2031F |
6.2.5 Bhutan Organic Beverages Market Revenues & Volume, By Online Retailers, 2021- 2031F |
6.2.6 Bhutan Organic Beverages Market Revenues & Volume, By Other Distribution Channels, 2021- 2031F |
7 Bhutan Organic Beverages Market Import-Export Trade Statistics |
7.1 Bhutan Organic Beverages Market Export to Major Countries |
7.2 Bhutan Organic Beverages Market Imports from Major Countries |
8 Bhutan Organic Beverages Market Key Performance Indicators |
9 Bhutan Organic Beverages Market - Opportunity Assessment |
9.1 Bhutan Organic Beverages Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Bhutan Organic Beverages Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Bhutan Organic Beverages Market - Competitive Landscape |
10.1 Bhutan Organic Beverages Market Revenue Share, By Companies, 2024 |
10.2 Bhutan Organic Beverages Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |