Product Code: ETC4848521 | Publication Date: Nov 2023 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The sour milk drinks market in Bhutan caters to the beverage industry, providing fermented dairy beverages known for their probiotic benefits. Sour milk drinks are consumed for their health benefits, including improved digestion and gut health. The market growth is driven by the increasing awareness of health and wellness, advancements in dairy processing technology, and the demand for high-quality dairy products. Government initiatives to promote public health also contribute to market demand.
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The sour milk drinks market in Bhutan is influenced by the growing demand for functional and health-promoting beverages in the food and beverage industry. Sour milk drinks offer various health benefits, including improved digestion and immune support. The growth of the dairy and beverage sectors, along with rising consumer awareness of health and wellness, supports market demand. Additionally, advancements in fermentation and formulation technologies and the introduction of innovative and convenient beverage products contribute to market growth.
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Challenges in the Bhutan sour milk drinks market include high production costs, limited availability of quality raw materials, and regulatory constraints. Ensuring the consistent quality and taste of sour milk drinks for various consumer preferences is critical for market demand. Additionally, competition from alternative dairy and non-dairy beverages and the need for continuous innovation to enhance drink formulations and packaging are significant hurdles.
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The Bhutanese government has been actively promoting the production and consumption of sour milk drinks to improve public health and nutritional standards. Policies include providing financial incentives for local producers to enhance their production capabilities and ensuring that regulatory frameworks uphold stringent quality and safety standards. The government also invests in research and development to innovate new sour milk drink formulations that offer enhanced health benefits. Public awareness campaigns aim to educate consumers about the nutritional advantages of sour milk drinks, such as improved digestive health and enhanced immunity.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Bhutan Sour Milk Drinks Market Overview |
3.1 Bhutan Country Macro Economic Indicators |
3.2 Bhutan Sour Milk Drinks Market Revenues & Volume, 2021 & 2031F |
3.3 Bhutan Sour Milk Drinks Market - Industry Life Cycle |
3.4 Bhutan Sour Milk Drinks Market - Porter's Five Forces |
3.5 Bhutan Sour Milk Drinks Market Revenues & Volume Share, By Category, 2021 & 2031F |
3.6 Bhutan Sour Milk Drinks Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.7 Bhutan Sour Milk Drinks Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Bhutan Sour Milk Drinks Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer demand for healthier beverage options |
4.2.2 Growing awareness about the health benefits of probiotics found in sour milk drinks |
4.2.3 Rising disposable income leading to higher spending on premium beverages |
4.3 Market Restraints |
4.3.1 Limited availability of raw materials for sour milk production |
4.3.2 High production costs resulting in higher retail prices for sour milk drinks |
4.3.3 Competition from other dairy products and alternative healthy beverages |
5 Bhutan Sour Milk Drinks Market Trends |
6 Bhutan Sour Milk Drinks Market Segmentations |
6.1 Bhutan Sour Milk Drinks Market, By Category |
6.1.1 Overview and Analysis |
6.1.2 Bhutan Sour Milk Drinks Market Revenues & Volume, By Dairy based, 2021-2031F |
6.1.3 Bhutan Sour Milk Drinks Market Revenues & Volume, By Non-dairy based, 2021-2031F |
6.2 Bhutan Sour Milk Drinks Market, By Type |
6.2.1 Overview and Analysis |
6.2.2 Bhutan Sour Milk Drinks Market Revenues & Volume, By Kefir, 2021-2031F |
6.2.3 Bhutan Sour Milk Drinks Market Revenues & Volume, By Buttermilk, 2021-2031F |
6.2.4 Bhutan Sour Milk Drinks Market Revenues & Volume, By Drinkable yogurt, 2021-2031F |
6.2.5 Bhutan Sour Milk Drinks Market Revenues & Volume, By Kombucha, 2021-2031F |
6.2.6 Bhutan Sour Milk Drinks Market Revenues & Volume, By Others, 2021-2031F |
6.3 Bhutan Sour Milk Drinks Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Bhutan Sour Milk Drinks Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021-2031F |
6.3.3 Bhutan Sour Milk Drinks Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.3.4 Bhutan Sour Milk Drinks Market Revenues & Volume, By Specialist Stores, 2021-2031F |
6.3.5 Bhutan Sour Milk Drinks Market Revenues & Volume, By Online Channels, 2021-2031F |
6.3.6 Bhutan Sour Milk Drinks Market Revenues & Volume, By Others, 2021-2031F |
7 Bhutan Sour Milk Drinks Market Import-Export Trade Statistics |
7.1 Bhutan Sour Milk Drinks Market Export to Major Countries |
7.2 Bhutan Sour Milk Drinks Market Imports from Major Countries |
8 Bhutan Sour Milk Drinks Market Key Performance Indicators |
8.1 Consumer awareness and perception of sour milk drinks |
8.2 Number of new product launches and innovations in the sour milk drinks market |
8.3 Consumer engagement and feedback on sour milk drink brands |
8.4 Distribution and availability of sour milk drinks in key retail outlets |
8.5 Market penetration and growth rate of sour milk drinks in Bhutan |
9 Bhutan Sour Milk Drinks Market - Opportunity Assessment |
9.1 Bhutan Sour Milk Drinks Market Opportunity Assessment, By Category, 2021 & 2031F |
9.2 Bhutan Sour Milk Drinks Market Opportunity Assessment, By Type, 2021 & 2031F |
9.3 Bhutan Sour Milk Drinks Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Bhutan Sour Milk Drinks Market - Competitive Landscape |
10.1 Bhutan Sour Milk Drinks Market Revenue Share, By Companies, 2024 |
10.2 Bhutan Sour Milk Drinks Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |