Product Code: ETC4853176 | Publication Date: Nov 2023 | Updated Date: Apr 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The whiskey market in Bhutan has been experiencing a growing interest due to the increasing disposable income and changing preferences of consumers. With a rise in the number of affluent individuals and a growing appreciation for premium alcoholic beverages, the market for whiskey is expanding. Bhutan`s whiskey market includes both domestic and international brands, catering to various tastes and price points. The demand is driven by a combination of traditional preferences and a burgeoning trend towards premium and craft whiskey.
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The whiskey market in Bhutan is influenced by a growing appreciation for premium and craft spirits, driven by an increasing consumer interest in high-quality alcoholic beverages. The rise in disposable incomes and evolving consumer preferences toward sophisticated and unique drinking experiences contribute to the market`s expansion. Additionally, the growth of the hospitality sector and an increase in social gatherings and celebrations further drive demand. The introduction of diverse whiskey brands and flavors, coupled with marketing and branding efforts by distillers, also supports market growth.
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The whiskey market in Bhutan faces several challenges, including high import taxes and regulatory hurdles that affect both the cost and availability of whiskey. Limited local production capabilities and a lack of established distribution networks further complicate market growth. Additionally, cultural preferences and lower consumer awareness of whiskey brands may hinder market expansion. Addressing these issues through improved local production, strategic partnerships, and targeted marketing efforts is essential for market development.
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The Bhutanese government is fostering the development of the whiskey market through supportive policies aimed at enhancing the local beverage industry. Financial incentives and subsidies are provided to promote the production and export of whiskey. Regulatory measures ensure that whiskey products meet quality and safety standards. Investments in infrastructure and technology support the growth of distilleries and improve production efficiency. Public campaigns are designed to promote Bhutanese whiskey domestically and internationally, highlighting its unique characteristics and quality.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Bhutan Whiskey Market Overview |
3.1 Bhutan Country Macro Economic Indicators |
3.2 Bhutan Whiskey Market Revenues & Volume, 2021 & 2031F |
3.3 Bhutan Whiskey Market - Industry Life Cycle |
3.4 Bhutan Whiskey Market - Porter's Five Forces |
3.5 Bhutan Whiskey Market Revenues & Volume Share, By By Product Type, 2021 & 2031F |
3.6 Bhutan Whiskey Market Revenues & Volume Share, By By Distribution Channel, 2021 & 2031F |
4 Bhutan Whiskey Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Bhutan Whiskey Market Trends |
6 Bhutan Whiskey Market Segmentations |
6.1 Bhutan Whiskey Market, By By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Bhutan Whiskey Market Revenues & Volume, By American Whisky, 2021-2031F |
6.1.3 Bhutan Whiskey Market Revenues & Volume, By Irish Whisky, 2021-2031F |
6.1.4 Bhutan Whiskey Market Revenues & Volume, By Scotch Whisky, 2021-2031F |
6.1.5 Bhutan Whiskey Market Revenues & Volume, By Canadian Whisky, 2021-2031F |
6.1.6 Bhutan Whiskey Market Revenues & Volume, By Others, 2021-2031F |
6.2 Bhutan Whiskey Market, By By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Bhutan Whiskey Market Revenues & Volume, By On-trade, 2021-2031F |
6.2.3 Bhutan Whiskey Market Revenues & Volume, By Off-trade, 2021-2031F |
7 Bhutan Whiskey Market Import-Export Trade Statistics |
7.1 Bhutan Whiskey Market Export to Major Countries |
7.2 Bhutan Whiskey Market Imports from Major Countries |
8 Bhutan Whiskey Market Key Performance Indicators |
9 Bhutan Whiskey Market - Opportunity Assessment |
9.1 Bhutan Whiskey Market Opportunity Assessment, By By Product Type, 2021 & 2031F |
9.2 Bhutan Whiskey Market Opportunity Assessment, By By Distribution Channel, 2021 & 2031F |
10 Bhutan Whiskey Market - Competitive Landscape |
10.1 Bhutan Whiskey Market Revenue Share, By Companies, 2024 |
10.2 Bhutan Whiskey Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |