| Product Code: ETC6486931 | Publication Date: Sep 2024 | Updated Date: Jan 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Botswana liquid makeup market experienced a declining import trend during 2020-2024, with a Compound Annual Growth Rate (CAGR) of -4.78%. Year-on-year growth rate for 2023-2024 was zero, contributing to the overall decrease in imports.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Botswana Liquid Makeup Market Overview |
3.1 Botswana Country Macro Economic Indicators |
3.2 Botswana Liquid Makeup Market Revenues & Volume, 2021 & 2031F |
3.3 Botswana Liquid Makeup Market - Industry Life Cycle |
3.4 Botswana Liquid Makeup Market - Porter's Five Forces |
3.5 Botswana Liquid Makeup Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Botswana Liquid Makeup Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Botswana Liquid Makeup Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income in Botswana leading to higher spending on cosmetics |
4.2.2 Growing trend of beauty consciousness and makeup usage among the population |
4.2.3 Expansion of international beauty brands into the Botswana market |
4.3 Market Restraints |
4.3.1 High import duties on cosmetics affecting product pricing and affordability |
4.3.2 Limited availability of specialty liquid makeup products in the market |
4.3.3 Cultural preferences favoring traditional beauty products over liquid makeup |
5 Botswana Liquid Makeup Market Trends |
6 Botswana Liquid Makeup Market, By Types |
6.1 Botswana Liquid Makeup Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Botswana Liquid Makeup Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 Botswana Liquid Makeup Market Revenues & Volume, By Foundation, 2021- 2031F |
6.1.4 Botswana Liquid Makeup Market Revenues & Volume, By Eye Products, 2021- 2031F |
6.1.5 Botswana Liquid Makeup Market Revenues & Volume, By Concealer, 2021- 2031F |
6.1.6 Botswana Liquid Makeup Market Revenues & Volume, By Lip Products, 2021- 2031F |
6.1.7 Botswana Liquid Makeup Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Botswana Liquid Makeup Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Botswana Liquid Makeup Market Revenues & Volume, By Online, 2021- 2031F |
6.2.3 Botswana Liquid Makeup Market Revenues & Volume, By Offline, 2021- 2031F |
7 Botswana Liquid Makeup Market Import-Export Trade Statistics |
7.1 Botswana Liquid Makeup Market Export to Major Countries |
7.2 Botswana Liquid Makeup Market Imports from Major Countries |
8 Botswana Liquid Makeup Market Key Performance Indicators |
8.1 Number of new liquid makeup product launches in Botswana market |
8.2 Growth in the number of liquid makeup retail outlets in Botswana |
8.3 Increase in social media influencers promoting liquid makeup in Botswana |
9 Botswana Liquid Makeup Market - Opportunity Assessment |
9.1 Botswana Liquid Makeup Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Botswana Liquid Makeup Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Botswana Liquid Makeup Market - Competitive Landscape |
10.1 Botswana Liquid Makeup Market Revenue Share, By Companies, 2024 |
10.2 Botswana Liquid Makeup Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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