| Product Code: ETC5426656 | Publication Date: Nov 2023 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The mobile commerce market encompasses transactions conducted via mobile devices, including shopping, banking, and digital payments. It is a rapidly growing sector in Botswana.
The M commerce (mobile commerce) market in Botswana is influenced by the widespread adoption of smartphones and mobile internet. As more consumers engage in online shopping and financial transactions via mobile devices, the demand for mobile commerce solutions grows. The development of mobile payment systems, apps, and secure transaction technologies drives market expansion.
The m-commerce (mobile commerce) market in Botswana encounters challenges related to limited internet connectivity and smartphone penetration. There is also a need for secure payment systems and reliable mobile platforms. Additionally, competition from established e-commerce platforms and a lack of digital literacy can affect market growth.
Botswanas policies on the m-commerce (mobile commerce) market focus on promoting digital financial inclusion and protecting consumer rights. The government supports the development of mobile payment systems and digital platforms while enforcing regulations to ensure data security and consumer privacy. Policies may include incentives for the adoption of mobile commerce technologies and measures to enhance access to financial services through mobile platforms.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Botswana M Commerce Market Overview |
3.1 Botswana Country Macro Economic Indicators |
3.2 Botswana M Commerce Market Revenues & Volume, 2021 & 2031F |
3.3 Botswana M Commerce Market - Industry Life Cycle |
3.4 Botswana M Commerce Market - Porter's Five Forces |
3.5 Botswana M Commerce Market Revenues & Volume Share, By Transactions, 2021 & 2031F |
3.6 Botswana M Commerce Market Revenues & Volume Share, By Payment Modes, 2021 & 2031F |
3.7 Botswana M Commerce Market Revenues & Volume Share, By Users, 2021 & 2031F |
4 Botswana M Commerce Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in Botswana |
4.2.2 Rising internet penetration and usage |
4.2.3 Growing adoption of digital payment methods |
4.3 Market Restraints |
4.3.1 Limited availability of reliable internet infrastructure in certain regions |
4.3.2 Concerns over cybersecurity and data privacy |
4.3.3 Lack of awareness and trust in mobile commerce platforms |
5 Botswana M Commerce Market Trends |
6 Botswana M Commerce Market Segmentations |
6.1 Botswana M Commerce Market, By Transactions |
6.1.1 Overview and Analysis |
6.1.2 Botswana M Commerce Market Revenues & Volume, By M Retailing, 2021-2031F |
6.1.3 Botswana M Commerce Market Revenues & Volume, By M Ticketing/Booking, 2021-2031F |
6.1.4 Botswana M Commerce Market Revenues & Volume, By M Billing, 2021-2031F |
6.1.5 Botswana M Commerce Market Revenues & Volume, By Other M Commerce Services, 2021-2031F |
6.2 Botswana M Commerce Market, By Payment Modes |
6.2.1 Overview and Analysis |
6.2.2 Botswana M Commerce Market Revenues & Volume, By Near Field Communication (NFC), 2021-2031F |
6.2.3 Botswana M Commerce Market Revenues & Volume, By Premium SMS, 2021-2031F |
6.2.4 Botswana M Commerce Market Revenues & Volume, By Wireless application protocol (WAP), 2021-2031F |
6.2.5 Botswana M Commerce Market Revenues & Volume, By Direct Carrier Billing, 2021-2031F |
6.3 Botswana M Commerce Market, By Users |
6.3.1 Overview and Analysis |
6.3.2 Botswana M Commerce Market Revenues & Volume, By Smart device users, 2021-2031F |
6.3.3 Botswana M Commerce Market Revenues & Volume, By Feature phone users, 2021-2031F |
7 Botswana M Commerce Market Import-Export Trade Statistics |
7.1 Botswana M Commerce Market Export to Major Countries |
7.2 Botswana M Commerce Market Imports from Major Countries |
8 Botswana M Commerce Market Key Performance Indicators |
8.1 Average transaction value per user |
8.2 Number of active mobile commerce users |
8.3 Conversion rate from app downloads to active users |
8.4 Average time spent on mobile commerce platforms |
8.5 Customer satisfaction score for mobile transactions |
9 Botswana M Commerce Market - Opportunity Assessment |
9.1 Botswana M Commerce Market Opportunity Assessment, By Transactions, 2021 & 2031F |
9.2 Botswana M Commerce Market Opportunity Assessment, By Payment Modes, 2021 & 2031F |
9.3 Botswana M Commerce Market Opportunity Assessment, By Users, 2021 & 2031F |
10 Botswana M Commerce Market - Competitive Landscape |
10.1 Botswana M Commerce Market Revenue Share, By Companies, 2024 |
10.2 Botswana M Commerce Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
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