Market Forecast By Material (Wood, Fiberglass, Aluminum), By Distribution Channel (Hypermarkets/supermarkets, Specialty stores, Online retailers, Others), By Size (5 - 7 Feet, 5 - 10 Feet, > 10.5 Feet) And Competitive Landscape
| Product Code: ETC214514 | Publication Date: May 2022 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
Brazil saw a significant increase in beach umbrella import shipments in 2024, with top exporting countries being China, Hong Kong, Italy, Latvia, and Taiwan. The market remained highly concentrated, indicating strong competition among key players. The compound annual growth rate (CAGR) from 2020 to 2024 was an impressive 23.64%, with a notable growth rate of 39.51% from 2023 to 2024. This data suggests a growing demand for beach umbrellas in Brazil and highlights the importance of strategic partnerships and market positioning for companies looking to capitalize on this trend.

The Brazil Beach Umbrella Market report thoroughly covers the market by material, by distribution channel, and by size. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
The Brazil Beach Umbrella Market is expanding steadily, driven by the country's thriving tourism economy, growing beach culture, and rising consumer demand for sun protection and outdoor leisure products. Beach umbrellas are crucial beach items that provide shade, UV protection, and comfort during outdoor activities, resulting in market growth. The Brazil Beach Umbrella Market includes a diverse range of umbrellas specifically built for beach use, such as portable, lightweight, and UV-resistant types. These umbrellas are available in a variety of sizes, colours, and patterns to suit varied customer tastes and beach aesthetics.
According to 6Wresearch, the Brazil Beach Umbrella Market size is expected to grow at a significant CAGR of 5% during the forecast period 2025-2031. The market is driven by the country's vast coastline and the Brazilian culture's strong affinity towards beach life. An increasing number of tourists, both domestic and international, flocking to Brazilian beaches each year significantly contributes to the demand for beach umbrellas. Additionally, the growing awareness about the harmful effects of UV radiation has led to a higher demand for beach umbrellas that offer UV protection. However, the market faces challenges such as the seasonality of beach tourism, which can lead to fluctuations in demand for beach umbrellas. Another challenge is the intense competition among vendors, which puts pressure on price points and profit margins. There is also the issue of counterfeit products, which can undermine brand reputation and consumer trust. Despite these challenges, the Brazil beach umbrella market growth is augmenting owing to the rise of eco-friendly and sustainable products. Consumers are increasingly preferring umbrellas made from recycled or biodegradable materials. There is also a trend towards innovative designs that offer enhanced wind resistance and portability, catering to the needs of consumers seeking convenience and durability. The integration of technology, such as solar-powered USB charging ports, represents a novel trend that aligns with the modern consumer's desire for connectivity even while relaxing at the beach.
Some of the top companies in the Brazil Beach Umbrella market include well-known brands like Solero Parasols, Nautika, Mors hade, Sobrancelhas Design, and Beliani. These companies are known for producing high-quality beach umbrellas with creative designs and a significant market presence.
In the Brazil Beach Umbrella Market, government regulations are critical to maintaining product safety, quality standards, and environmental sustainability. Regulatory authorities, such as the National Institute of Metrology, Quality, and Technology (INMETRO), monitor compliance with statutory beach umbrella criteria, such as safety certificates, material specifications, and labelling norms. Furthermore, environmental agencies oversee the usage of eco-friendly materials, waste management methods, and recycling programmes to encourage sustainability in beach umbrella manufacturing.
Future insights into the Brazil Beach Umbrella market show excellent growth opportunities driven by factors such as increased beach tourism, rising disposable incomes, and a growing emphasis on sun protection and new product designs. With an emphasis on sustainability and quality standards, the industry is set to grow as manufacturers adjust to regulatory constraints and consumer preferences. By employing market estimates and historical data, Brazilian industry players may manage growth patterns, capitalise on emerging opportunities, and fulfil the changing wants of consumers looking for long-lasting, stylish, and environmentally friendly beach umbrellas.
According to Dhaval, Research Manager, 6Wresearch, fibreglass is the fastest growing material sector. Fibreglass beach umbrellas are becoming increasingly popular due to its durability, lightweight nature, flexibility, and resistance to harsh weather conditions, making them a top choice for customers looking for dependable and long-lasting beach accessories.
In the Brazil Beach Umbrella Market, the Online Retailers are gaining traction owing to the increasing popularity of online shopping, convenience, wider product selection, and evolving consumer preferences for seamless purchasing experiences are driving the growth of beach umbrella sales through online retailers in Brazil.
In the Brazil Beach Umbrella Market, the market segmentation by Size that is anticipated to grow the most is the 5 – 7 Feet category. This size range is popular among consumers for its versatility, portability, and suitability for individual or small group beach outings.
The report offers a comprehensive study of the subsequent market segments:
| 1 Executive Summary |
| 2 Introduction |
| 2.1 Key Highlights of the Report |
| 2.2 Report Description |
| 2.3 Market Scope & Segmentation |
| 2.4 Research Methodology |
| 2.5 Assumptions |
| 3 Brazil Beach Umbrella Market Overview |
| 3.1 Brazil Country Macro Economic Indicators |
| 3.2 Brazil Beach Umbrella Market Revenues & Volume, 2021 & 2031F |
| 3.3 Brazil Beach Umbrella Market - Industry Life Cycle |
| 3.4 Brazil Beach Umbrella Market - Porter's Five Forces |
| 3.5 Brazil Beach Umbrella Market Revenues & Volume Share, By Material, 2021 & 2031F |
| 3.6 Brazil Beach Umbrella Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
| 3.7 Brazil Beach Umbrella Market Revenues & Volume Share, By Size, 2021 & 2031F |
| 4 Brazil Beach Umbrella Market Dynamics |
| 4.1 Impact Analysis |
| 4.2 Market Drivers |
| 4.2.1 Growing tourism industry in Brazil leading to an increase in demand for beach umbrellas. |
| 4.2.2 Rising disposable income of the population, enabling more spending on leisure activities like beach outings. |
| 4.2.3 Innovation in beach umbrella designs and materials, attracting consumers looking for stylish and durable products. |
| 4.3 Market Restraints |
| 4.3.1 Seasonal demand fluctuations impacting sales during off-peak months. |
| 4.3.2 Competition from other sun protection products like tents and canopies affecting market share. |
| 4.3.3 Environmental concerns leading to a shift towards eco-friendly and sustainable beach umbrella options. |
| 5 Brazil Beach Umbrella Market Trends |
| 6 Brazil Beach Umbrella Market, By Types |
| 6.1 Brazil Beach Umbrella Market, By Material |
| 6.1.1 Overview and Analysis |
| 6.1.2 Brazil Beach Umbrella Market Revenues & Volume, By Material, 2021-2031F |
| 6.1.3 Brazil Beach Umbrella Market Revenues & Volume, By Wood, 2021-2031F |
| 6.1.4 Brazil Beach Umbrella Market Revenues & Volume, By Fiberglass, 2021-2031F |
| 6.1.5 Brazil Beach Umbrella Market Revenues & Volume, By Aluminum, 2021-2031F |
| 6.2 Brazil Beach Umbrella Market, By Distribution Channel |
| 6.2.1 Overview and Analysis |
| 6.2.2 Brazil Beach Umbrella Market Revenues & Volume, By Hypermarkets/supermarkets, 2021-2031F |
| 6.2.3 Brazil Beach Umbrella Market Revenues & Volume, By Specialty stores, 2021-2031F |
| 6.2.4 Brazil Beach Umbrella Market Revenues & Volume, By Online retailers, 2021-2031F |
| 6.2.5 Brazil Beach Umbrella Market Revenues & Volume, By Others, 2021-2031F |
| 6.3 Brazil Beach Umbrella Market, By Size |
| 6.3.1 Overview and Analysis |
| 6.3.2 Brazil Beach Umbrella Market Revenues & Volume, By 5 - 7 Feet, 2021-2031F |
| 6.3.3 Brazil Beach Umbrella Market Revenues & Volume, By 5 - 10 Feet, 2021-2031F |
| 6.3.4 Brazil Beach Umbrella Market Revenues & Volume, By > 10.5 Feet, 2021-2031F |
| 7 Brazil Beach Umbrella Market Import-Export Trade Statistics |
| 7.1 Brazil Beach Umbrella Market Export to Major Countries |
| 7.2 Brazil Beach Umbrella Market Imports from Major Countries |
| 8 Brazil Beach Umbrella Market Key Performance Indicators |
| 8.1 Customer satisfaction ratings and feedback on beach umbrella quality and features. |
| 8.2 Number of new product launches and innovations in the beach umbrella market. |
| 8.3 Average time taken to bring a new beach umbrella design from concept to market availability. |
| 9 Brazil Beach Umbrella Market - Opportunity Assessment |
| 9.1 Brazil Beach Umbrella Market Opportunity Assessment, By Material, 2021 & 2031F |
| 9.2 Brazil Beach Umbrella Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
| 9.3 Brazil Beach Umbrella Market Opportunity Assessment, By Size, 2021 & 2031F |
| 10 Brazil Beach Umbrella Market - Competitive Landscape |
| 10.1 Brazil Beach Umbrella Market Revenue Share, By Companies, 2024 |
| 10.2 Brazil Beach Umbrella Market Competitive Benchmarking, By Operating and Technical Parameters |
| 11 Company Profiles |
| 12 Recommendations |
| 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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