Product Code: ETC006082 | Publication Date: Jun 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The Brazil Laundry Care Products Market is projected to witness mixed growth rate patterns during 2025 to 2029. Growth accelerates to 9.02% in 2028, following an initial rate of 5.38%, before easing to 7.18% at the end of the period.
The laundry care products market in Brazil is growing steadily, driven by rising consumer demand for convenience and improved product quality. The market is mainly segmented based on the type of product, with liquid detergents and fabric softeners leading the charge. Other categories include powder detergents, bleach/stain removers, dryer sheets, ironing aids, specialty products (such as odor eliminators) and others
Major players in the Brazilian laundry care products market are Unilever Brasil S/A , P&G do Brasil Ltda., Omo Quimica e Mineracao LTDA., Henkel do Brasil Produtos de Consumo LTDA., Reckitt Benckiser Ind?strias Qu?micas e Farmac?uticas SA , Lizee Fragr?ncias Especiais Ltda., Bioplast Industria E Comercio De Produtos Plastico Ltda. among others. These companies offer a wide range of innovative products to meet consumer needs and preferences in terms of price points and performance levels resulting in higher sales volume for their respective brands compared to competitors offerings. Product innovation has been one of the most important strategies adopted by industry players to maintain their competitive edge with new launches such as Tide Advanced Power Liquid Detergent from P&G or Soft Colors 4D fabric softener from Unilever gaining traction among consumers due to its superior performance features such as color protection technology & long-lasting freshness respectively
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Brazil Laundry Care Products Market Overview |
3.1 Brazil Country Macro Economic Indicators |
3.2 Brazil Laundry Care Products Market Revenues & Volume, 2019 & 2026F |
3.3 Brazil Laundry Care Products Market - Industry Life Cycle |
3.4 Brazil Laundry Care Products Market - Porter's Five Forces |
3.5 Brazil Laundry Care Products Market Revenues & Volume Share, By Product Type, 2019 & 2026F |
3.6 Brazil Laundry Care Products Market Revenues & Volume Share, By Product Form Type, 2019 & 2026F |
3.8 Brazil Laundry Care Products Market Revenues & Volume Share, By Distribution Channel, 2019 & 2026F |
4 Brazil Laundry Care Products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing urbanization in Brazil leading to higher demand for laundry care products |
4.2.2 Growing awareness about hygiene and cleanliness among consumers |
4.2.3 Rising disposable income levels contributing to the willingness to spend on premium laundry care products |
4.3 Market Restraints |
4.3.1 Price sensitivity among price-conscious consumers impacting the adoption of higher-priced laundry care products |
4.3.2 Competition from local and international brands leading to pricing pressures and market saturation |
5 Brazil Laundry Care Products Market Trends |
6 Brazil Laundry Care Products Market, By Types |
6.1 Brazil Laundry Care Products Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Brazil Laundry Care Products Market Revenues & Volume, By Product Type, 2016 - 2026F |
6.1.3 Brazil Laundry Care Products Market Revenues & Volume, By Detergent, 2016 - 2026F |
6.1.4 Brazil Laundry Care Products Market Revenues & Volume, By Fabric Softener, 2016 - 2026F |
6.1.5 Brazil Laundry Care Products Market Revenues & Volume, By Bleach, 2016 - 2026F |
6.1.6 Brazil Laundry Care Products Market Revenues & Volume, By Speciality Products, 2016 - 2026F |
6.2 Brazil Laundry Care Products Market, By Product Form Type |
6.2.1 Overview and Analysis |
6.2.2 Brazil Laundry Care Products Market Revenues & Volume, By Bar/Cake, 2016 - 2026F |
6.2.3 Brazil Laundry Care Products Market Revenues & Volume, By Powder, 2016 - 2026F |
6.2.4 Brazil Laundry Care Products Market Revenues & Volume, By Liquid, 2016 - 2026F |
6.4 Brazil Laundry Care Products Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Brazil Laundry Care Products Market Revenues & Volume, By Online, 2016 - 2026F |
6.4.3 Brazil Laundry Care Products Market Revenues & Volume, By Offline, 2016 - 2026F |
7 Brazil Laundry Care Products Market Import-Export Trade Statistics |
7.1 Brazil Laundry Care Products Market Export to Major Countries |
7.2 Brazil Laundry Care Products Market Imports from Major Countries |
8 Brazil Laundry Care Products Market Key Performance Indicators |
8.1 Household penetration rate of laundry care products |
8.2 Consumer perception and satisfaction with laundry care products |
8.3 Frequency of purchase and consumption of laundry care products |
8.4 Usage of eco-friendly and sustainable laundry care products |
8.5 Innovation rate in the laundry care products segment |
9 Brazil Laundry Care Products Market - Opportunity Assessment |
9.1 Brazil Laundry Care Products Market Opportunity Assessment, By Product Type, 2019 & 2026F |
9.2 Brazil Laundry Care Products Market Opportunity Assessment, By Product Form Type, 2019 & 2026F |
9.4 Brazil Laundry Care Products Market Opportunity Assessment, By Distribution Channel, 2019 & 2026F |
10 Brazil Laundry Care Products Market - Competitive Landscape |
10.1 Brazil Laundry Care Products Market Revenue Share, By Companies, 2019 |
10.2 Brazil Laundry Care Products Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |