| Product Code: ETC10527305 | Publication Date: Apr 2025 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
Despite the high Herfindahl-Hirschman Index (HHI) indicating market concentration, Brunei consumer goods import shipments in 2024 continue to be primarily sourced from Malaysia, South Korea, Indonesia, Singapore, and China. The negative Compound Annual Growth Rate (CAGR) from 2020 to 2024 at -11.53% suggests a challenging market environment. Moreover, the sharp decline in growth rate from 2023 to 2024 at -40.1% highlights potential disruptions or shifts in consumer preferences impacting the import landscape. Monitoring these trends and understanding the dynamics of key exporting countries can provide valuable insights for market players in Brunei.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Brunei Consumer Goods Market Overview |
3.1 Brunei Country Macro Economic Indicators |
3.2 Brunei Consumer Goods Market Revenues & Volume, 2021 & 2031F |
3.3 Brunei Consumer Goods Market - Industry Life Cycle |
3.4 Brunei Consumer Goods Market - Porter's Five Forces |
3.5 Brunei Consumer Goods Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Brunei Consumer Goods Market Revenues & Volume Share, By Material Type, 2021 & 2031F |
3.7 Brunei Consumer Goods Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.8 Brunei Consumer Goods Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Brunei Consumer Goods Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing disposable income of the population in Brunei |
4.2.2 Increasing consumer awareness about health and wellness products |
4.2.3 Expansion of retail channels and e-commerce platforms in the country |
4.3 Market Restraints |
4.3.1 Limited domestic production capacity leading to reliance on imports |
4.3.2 High competition among international and local consumer goods brands |
4.3.3 Regulatory challenges and compliance requirements in the consumer goods sector |
5 Brunei Consumer Goods Market Trends |
6 Brunei Consumer Goods Market, By Types |
6.1 Brunei Consumer Goods Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Brunei Consumer Goods Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 Brunei Consumer Goods Market Revenues & Volume, By Electronics, 2021 - 2031F |
6.1.4 Brunei Consumer Goods Market Revenues & Volume, By Apparel, 2021 - 2031F |
6.1.5 Brunei Consumer Goods Market Revenues & Volume, By Personal Care, 2021 - 2031F |
6.1.6 Brunei Consumer Goods Market Revenues & Volume, By Others, 2021 - 2031F |
6.2 Brunei Consumer Goods Market, By Material Type |
6.2.1 Overview and Analysis |
6.2.2 Brunei Consumer Goods Market Revenues & Volume, By Plastic, 2021 - 2031F |
6.2.3 Brunei Consumer Goods Market Revenues & Volume, By Cotton, 2021 - 2031F |
6.2.4 Brunei Consumer Goods Market Revenues & Volume, By Synthetic Materials, 2021 - 2031F |
6.2.5 Brunei Consumer Goods Market Revenues & Volume, By Mixed, 2021 - 2031F |
6.3 Brunei Consumer Goods Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Brunei Consumer Goods Market Revenues & Volume, By Online Retail, 2021 - 2031F |
6.3.3 Brunei Consumer Goods Market Revenues & Volume, By Offline Retail, 2021 - 2031F |
6.4 Brunei Consumer Goods Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Brunei Consumer Goods Market Revenues & Volume, By Individuals, 2021 - 2031F |
6.4.3 Brunei Consumer Goods Market Revenues & Volume, By Businesses, 2021 - 2031F |
7 Brunei Consumer Goods Market Import-Export Trade Statistics |
7.1 Brunei Consumer Goods Market Export to Major Countries |
7.2 Brunei Consumer Goods Market Imports from Major Countries |
8 Brunei Consumer Goods Market Key Performance Indicators |
8.1 Consumer sentiment index reflecting the confidence and spending behavior of consumers in Brunei |
8.2 Household expenditure on consumer goods as a percentage of disposable income |
8.3 Number of new product launches and innovations in the consumer goods market in Brunei |
9 Brunei Consumer Goods Market - Opportunity Assessment |
9.1 Brunei Consumer Goods Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Brunei Consumer Goods Market Opportunity Assessment, By Material Type, 2021 & 2031F |
9.3 Brunei Consumer Goods Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.4 Brunei Consumer Goods Market Opportunity Assessment, By End User, 2021 & 2031F |
10 Brunei Consumer Goods Market - Competitive Landscape |
10.1 Brunei Consumer Goods Market Revenue Share, By Companies, 2024 |
10.2 Brunei Consumer Goods Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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