| Product Code: ETC5261889 | Publication Date: Nov 2023 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
Despite a CAGR decline of -13.41% from 2020-24 and a significant growth rate drop of -48.76% in 2024, Brunei cosmetic products import market continues to be dominated by top exporting countries such as Malaysia, South Korea, United Arab Emirates, Singapore, and China. The high Herfindahl-Hirschman Index (HHI) concentration in 2024 suggests a competitive market environment with a few key players. As Brunei economy and consumer preferences evolve, it will be crucial for cosmetic product exporters to adapt their strategies to meet changing demands and maintain a strong presence in the market.

The Cosmetic Products market in Brunei Darussalam is projected to grow at a stable growth rate of 1.35% by 2027, within the Asia region led by China, along with other countries like India, Japan, Australia and South Korea, collectively shaping a dynamic and evolving market environment driven by innovation and increasing adoption of emerging technologies.

The cosmetic products market in Brunei is expanding as consumers become more focused on personal grooming and skincare. This market encompasses a wide range of products, including skincare, haircare, makeup, and fragrances. Factors such as increasing disposable incomes, rising awareness of beauty trends, and the availability of diverse product choices are driving market growth. Additionally, the influence of social media and beauty influencers is contributing to heightened interest in cosmetic products, leading to innovations and a broader selection of offerings in the market.
The Brunei cosmetic products market is experiencing growth due to rising consumer awareness about personal grooming and appearance. Increasing disposable incomes and a growing interest in premium and luxury cosmetic brands drive demand for various cosmetic products. The market is also supported by innovative product formulations and packaging, which attract consumers seeking new and effective cosmetic solutions.
The Brunei cosmetic products market faces challenges such as a limited consumer base and high competition from international brands. The relatively small size of the local market can limit opportunities for growth and profitability. Additionally, imported cosmetic products often dominate the market, creating strong competition for local brands. The market also contends with changing consumer preferences and trends, requiring companies to stay innovative and responsive to maintain market share.
In Brunei, the cosmetic products market is regulated by policies that aim to ensure product safety and quality. The Ministry of Health enforces guidelines on the formulation, labeling, and marketing of cosmetic products. These policies are designed to protect consumers from potentially harmful products and to ensure that cosmetics meet safety standards. The government also promotes the development of local cosmetic brands and encourages the use of natural and safe ingredients in cosmetic products.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Brunei Cosmetic Products Market Overview |
3.1 Brunei Country Macro Economic Indicators |
3.2 Brunei Cosmetic Products Market Revenues & Volume, 2021 & 2031F |
3.3 Brunei Cosmetic Products Market - Industry Life Cycle |
3.4 Brunei Cosmetic Products Market - Porter's Five Forces |
3.5 Brunei Cosmetic Products Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Brunei Cosmetic Products Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Brunei Cosmetic Products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income in Brunei leading to higher spending on cosmetic products |
4.2.2 Growing awareness and demand for natural and organic cosmetic products in Brunei |
4.2.3 Influence of social media and beauty influencers driving trends and preferences in the cosmetic products market in Brunei |
4.3 Market Restraints |
4.3.1 Strict regulations on cosmetic product ingredients and testing procedures in Brunei |
4.3.2 Limited distribution channels and access to international cosmetic brands in the Brunei market |
5 Brunei Cosmetic Products Market Trends |
6 Brunei Cosmetic Products Market Segmentations |
6.1 Brunei Cosmetic Products Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Brunei Cosmetic Products Market Revenues & Volume, By Skin Care Products, 2021-2031F |
6.1.3 Brunei Cosmetic Products Market Revenues & Volume, By Color Cosmetics, 2021-2031F |
6.1.4 Brunei Cosmetic Products Market Revenues & Volume, By Hair Care Products, 2021-2031F |
6.1.5 Brunei Cosmetic Products Market Revenues & Volume, By Fragrance And Deodorants, 2021-2031F |
6.1.6 Brunei Cosmetic Products Market Revenues & Volume, By Sun Care Products, 2021-2031F |
6.1.7 Brunei Cosmetic Products Market Revenues & Volume, By Soaps, Bath, & Shower Products, 2021-2031F |
6.1.9 Brunei Cosmetic Products Market Revenues & Volume, By Personal Hygiene Products, 2021-2031F |
6.1.10 Brunei Cosmetic Products Market Revenues & Volume, By Personal Hygiene Products, 2021-2031F |
6.2 Brunei Cosmetic Products Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Brunei Cosmetic Products Market Revenues & Volume, By Supermarkets, 2021-2031F |
6.2.3 Brunei Cosmetic Products Market Revenues & Volume, By Pharmacy & Drug Stores, 2021-2031F |
6.2.4 Brunei Cosmetic Products Market Revenues & Volume, By Department Stores, 2021-2031F |
6.2.5 Brunei Cosmetic Products Market Revenues & Volume, By Direct Selling, 2021-2031F |
6.2.6 Brunei Cosmetic Products Market Revenues & Volume, By Specialty Stores, 2021-2031F |
6.2.7 Brunei Cosmetic Products Market Revenues & Volume, By Beauty Salons, 2021-2031F |
6.2.8 Brunei Cosmetic Products Market Revenues & Volume, By Others, 2021-2031F |
6.2.9 Brunei Cosmetic Products Market Revenues & Volume, By Others, 2021-2031F |
7 Brunei Cosmetic Products Market Import-Export Trade Statistics |
7.1 Brunei Cosmetic Products Market Export to Major Countries |
7.2 Brunei Cosmetic Products Market Imports from Major Countries |
8 Brunei Cosmetic Products Market Key Performance Indicators |
8.1 Number of new product launches in the natural and organic cosmetic segment in Brunei |
8.2 Social media engagement metrics for cosmetic brands targeting the Brunei market |
8.3 Growth in the number of beauty influencers collaborating with cosmetic brands in Brunei |
9 Brunei Cosmetic Products Market - Opportunity Assessment |
9.1 Brunei Cosmetic Products Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Brunei Cosmetic Products Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Brunei Cosmetic Products Market - Competitive Landscape |
10.1 Brunei Cosmetic Products Market Revenue Share, By Companies, 2024 |
10.2 Brunei Cosmetic Products Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |