| Product Code: ETC6525567 | Publication Date: Sep 2024 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Vasudha | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Brunei e-commerce eyewear import market in 2024 saw a continued high concentration of shipments, with top exporting countries being Malaysia, China, Hong Kong, Germany, and the United Arab Emirates. Despite the challenging market conditions, the industry experienced a significant decline in CAGR from 2020 to 2024 at -22.42%. The growth rate in 2024 also saw a sharp decrease of -56.94%, reflecting a challenging year for the sector. This data highlights the competitive landscape and evolving dynamics within the Brunei eyewear import market.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Brunei E-Commerce Eyewear Market Overview |
3.1 Brunei Country Macro Economic Indicators |
3.2 Brunei E-Commerce Eyewear Market Revenues & Volume, 2021 & 2031F |
3.3 Brunei E-Commerce Eyewear Market - Industry Life Cycle |
3.4 Brunei E-Commerce Eyewear Market - Porter's Five Forces |
3.5 Brunei E-Commerce Eyewear Market Revenues & Volume Share, By Product Category, 2021 & 2031F |
3.6 Brunei E-Commerce Eyewear Market Revenues & Volume Share, By End-User, 2021 & 2031F |
4 Brunei E-Commerce Eyewear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration and smartphone usage in Brunei leading to higher online shopping trends. |
4.2.2 Growing consumer preference for convenience and variety in shopping for eyewear products. |
4.2.3 Rising disposable incomes and changing fashion trends driving demand for eyewear products in Brunei. |
4.3 Market Restraints |
4.3.1 Limited awareness and trust in online eyewear purchases among consumers in Brunei. |
4.3.2 Lack of physical try-on options for eyewear products leading to hesitancy in online purchases. |
4.3.3 High competition among e-commerce eyewear retailers leading to pricing pressures and customer acquisition challenges. |
5 Brunei E-Commerce Eyewear Market Trends |
6 Brunei E-Commerce Eyewear Market, By Types |
6.1 Brunei E-Commerce Eyewear Market, By Product Category |
6.1.1 Overview and Analysis |
6.1.2 Brunei E-Commerce Eyewear Market Revenues & Volume, By Product Category, 2021- 2031F |
6.1.3 Brunei E-Commerce Eyewear Market Revenues & Volume, By Spectacles, 2021- 2031F |
6.1.4 Brunei E-Commerce Eyewear Market Revenues & Volume, By Sunglasses, 2021- 2031F |
6.1.5 Brunei E-Commerce Eyewear Market Revenues & Volume, By Contact Lenses, 2021- 2031F |
6.2 Brunei E-Commerce Eyewear Market, By End-User |
6.2.1 Overview and Analysis |
6.2.2 Brunei E-Commerce Eyewear Market Revenues & Volume, By Unisex, 2021- 2031F |
6.2.3 Brunei E-Commerce Eyewear Market Revenues & Volume, By Men, 2021- 2031F |
6.2.4 Brunei E-Commerce Eyewear Market Revenues & Volume, By Women, 2021- 2031F |
7 Brunei E-Commerce Eyewear Market Import-Export Trade Statistics |
7.1 Brunei E-Commerce Eyewear Market Export to Major Countries |
7.2 Brunei E-Commerce Eyewear Market Imports from Major Countries |
8 Brunei E-Commerce Eyewear Market Key Performance Indicators |
8.1 Average order value (AOV) for eyewear products on e-commerce platforms in Brunei. |
8.2 Conversion rate of visitors to customers on Brunei e-commerce eyewear websites. |
8.3 Customer satisfaction scores related to the online shopping experience for eyewear products in Brunei. |
8.4 Return rate of eyewear products purchased online in Brunei. |
8.5 Customer retention rate for repeat purchases of eyewear products on e-commerce platforms in Brunei. |
9 Brunei E-Commerce Eyewear Market - Opportunity Assessment |
9.1 Brunei E-Commerce Eyewear Market Opportunity Assessment, By Product Category, 2021 & 2031F |
9.2 Brunei E-Commerce Eyewear Market Opportunity Assessment, By End-User, 2021 & 2031F |
10 Brunei E-Commerce Eyewear Market - Competitive Landscape |
10.1 Brunei E-Commerce Eyewear Market Revenue Share, By Companies, 2024 |
10.2 Brunei E-Commerce Eyewear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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