| Product Code: ETC5426657 | Publication Date: Nov 2023 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The mobile commerce (M Commerce) market in Brunei is expanding rapidly, supported by the increasing penetration of smartphones and mobile internet. The market is driven by the growing consumer preference for online shopping and mobile payment solutions.
M Commerce, or mobile commerce, is expanding in Brunei due to the growing use of mobile devices for shopping and transactions. Advancements in mobile technology and increasing smartphone penetration drive market growth.
The M commerce market in Brunei faces challenges related to ensuring the security and privacy of mobile transactions. Managing the cost of implementing advanced mobile commerce technologies and addressing competition from alternative digital payment solutions are crucial. Additionally, market players must navigate regulatory requirements related to financial transactions and consumer protection, and adapt to evolving consumer behaviors and preferences.
The M commerce market in Brunei is influenced by regulations focused on data security and consumer protection. The government sets standards for mobile commerce transactions, including guidelines for secure payment processing and data privacy. There is a focus on promoting safe and reliable mobile commerce practices while protecting consumer information.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Brunei M Commerce Market Overview |
3.1 Brunei Country Macro Economic Indicators |
3.2 Brunei M Commerce Market Revenues & Volume, 2021 & 2031F |
3.3 Brunei M Commerce Market - Industry Life Cycle |
3.4 Brunei M Commerce Market - Porter's Five Forces |
3.5 Brunei M Commerce Market Revenues & Volume Share, By Transactions, 2021 & 2031F |
3.6 Brunei M Commerce Market Revenues & Volume Share, By Payment Modes, 2021 & 2031F |
3.7 Brunei M Commerce Market Revenues & Volume Share, By Users, 2021 & 2031F |
4 Brunei M Commerce Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration and internet connectivity in Brunei |
4.2.2 Growing consumer preference for convenience and ease of shopping through mobile devices |
4.2.3 Government initiatives to promote digital economy and e-commerce in Brunei |
4.3 Market Restraints |
4.3.1 Limited awareness and trust in mobile commerce platforms among Bruneian consumers |
4.3.2 Challenges related to digital payment infrastructure and security |
4.3.3 Lack of skilled workforce in the e-commerce and mobile commerce sector in Brunei |
5 Brunei M Commerce Market Trends |
6 Brunei M Commerce Market Segmentations |
6.1 Brunei M Commerce Market, By Transactions |
6.1.1 Overview and Analysis |
6.1.2 Brunei M Commerce Market Revenues & Volume, By M Retailing, 2021-2031F |
6.1.3 Brunei M Commerce Market Revenues & Volume, By M Ticketing/Booking, 2021-2031F |
6.1.4 Brunei M Commerce Market Revenues & Volume, By M Billing, 2021-2031F |
6.1.5 Brunei M Commerce Market Revenues & Volume, By Other M Commerce Services, 2021-2031F |
6.2 Brunei M Commerce Market, By Payment Modes |
6.2.1 Overview and Analysis |
6.2.2 Brunei M Commerce Market Revenues & Volume, By Near Field Communication (NFC), 2021-2031F |
6.2.3 Brunei M Commerce Market Revenues & Volume, By Premium SMS, 2021-2031F |
6.2.4 Brunei M Commerce Market Revenues & Volume, By Wireless application protocol (WAP), 2021-2031F |
6.2.5 Brunei M Commerce Market Revenues & Volume, By Direct Carrier Billing, 2021-2031F |
6.3 Brunei M Commerce Market, By Users |
6.3.1 Overview and Analysis |
6.3.2 Brunei M Commerce Market Revenues & Volume, By Smart device users, 2021-2031F |
6.3.3 Brunei M Commerce Market Revenues & Volume, By Feature phone users, 2021-2031F |
7 Brunei M Commerce Market Import-Export Trade Statistics |
7.1 Brunei M Commerce Market Export to Major Countries |
7.2 Brunei M Commerce Market Imports from Major Countries |
8 Brunei M Commerce Market Key Performance Indicators |
8.1 Average order value (AOV) in the Brunei m-commerce market |
8.2 Conversion rate of visitors to the Brunei m-commerce platforms |
8.3 Mobile app downloads and active users in the Brunei market |
9 Brunei M Commerce Market - Opportunity Assessment |
9.1 Brunei M Commerce Market Opportunity Assessment, By Transactions, 2021 & 2031F |
9.2 Brunei M Commerce Market Opportunity Assessment, By Payment Modes, 2021 & 2031F |
9.3 Brunei M Commerce Market Opportunity Assessment, By Users, 2021 & 2031F |
10 Brunei M Commerce Market - Competitive Landscape |
10.1 Brunei M Commerce Market Revenue Share, By Companies, 2024 |
10.2 Brunei M Commerce Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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