| Product Code: ETC5378265 | Publication Date: Nov 2023 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
In 2024, Bulgaria continued to see a healthy growth in candy import shipments, with a notable CAGR of 18.74% from 2020 to 2024. Despite a slight decrease in growth rate from 2023 to 2024 at -1.64%, the Market Top 5 Importing Countries and Market Competition (HHI) Analysis remained stable. Top exporting countries like Germany, Ukraine, Poland, Turkey, and Hungary played a significant role in supplying candies to Bulgaria. With a low concentration level indicated by the Herfindahl-Hirschman Index (HHI), the Market Top 5 Importing Countries and Market Competition (HHI) Analysis appears to be diversified and open to various players, fostering competition and potentially benefiting consumers with a wide range of candy options.

The Candy market in Bulgaria is projected to grow at a growing growth rate of 8.53% by 2027, within the Europe region led by Germany, along with other countries like United Kingdom, France, Italy and Russia, collectively shaping a dynamic and evolving market environment driven by innovation and increasing adoption of emerging technologies.

The candy market in Bulgaria is a dynamic and competitive sector, with a wide range of products catering to different age groups and preferences. Traditional Bulgarian candies, along with international brands, are popular. The market is driven by innovations in flavors and packaging, as well as seasonal demand during holidays and festive seasons.
The candy market in Bulgaria is influenced by consumer preferences for sweet treats and confectionery products. The rise in disposable incomes and the availability of diverse candy options drive the market`s growth. Additionally, innovations in candy flavors, packaging, and marketing strategies contribute to the expanding market for candy.
The Bulgaria Candy Market is challenged by increasing health consciousness among consumers, leading to a shift in demand towards healthier alternatives. Additionally, fluctuations in the prices of raw materials, such as sugar and cocoa, can impact production costs. The market also faces competition from other snack products.
In Bulgaria, the candy market is regulated to ensure product safety and quality. The government enforces standards for ingredients, labeling, and production practices to protect consumer health and ensure that products meet safety regulations.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Bulgaria Candy Market Overview |
3.1 Bulgaria Country Macro Economic Indicators |
3.2 Bulgaria Candy Market Revenues & Volume, 2021 & 2031F |
3.3 Bulgaria Candy Market - Industry Life Cycle |
3.4 Bulgaria Candy Market - Porter's Five Forces |
3.5 Bulgaria Candy Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Bulgaria Candy Market Revenues & Volume Share, By Distribution, 2021 & 2031F |
4 Bulgaria Candy Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in Bulgaria |
4.2.2 Growing trend of gifting candies on special occasions |
4.2.3 Expanding retail distribution channels for candies |
4.2.4 Rising demand for premium and artisanal candies |
4.2.5 Innovation in flavors and packaging of candies |
4.3 Market Restraints |
4.3.1 Health concerns related to excessive sugar consumption |
4.3.2 Competition from healthier snack options |
4.3.3 Fluctuating raw material prices impacting production costs |
4.3.4 Regulatory restrictions on certain ingredients in candies |
4.3.5 Economic uncertainty affecting consumer spending patterns |
5 Bulgaria Candy Market Trends |
6 Bulgaria Candy Market Segmentations |
6.1 Bulgaria Candy Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Bulgaria Candy Market Revenues & Volume, By Chocolate Candy, 2021-2031F |
6.1.3 Bulgaria Candy Market Revenues & Volume, By Non-Chocolate Candy, 2021-2031F |
6.2 Bulgaria Candy Market, By Distribution |
6.2.1 Overview and Analysis |
6.2.2 Bulgaria Candy Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021-2031F |
6.2.3 Bulgaria Candy Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.2.4 Bulgaria Candy Market Revenues & Volume, By Specialist Retailers, 2021-2031F |
6.2.5 Bulgaria Candy Market Revenues & Volume, By Online Retail, 2021-2031F |
6.2.6 Bulgaria Candy Market Revenues & Volume, By Others, 2021-2031F |
7 Bulgaria Candy Market Import-Export Trade Statistics |
7.1 Bulgaria Candy Market Export to Major Countries |
7.2 Bulgaria Candy Market Imports from Major Countries |
8 Bulgaria Candy Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms for candy brands |
8.2 Number of new product launches in the candy market |
8.3 Growth in online sales of candies |
8.4 Customer satisfaction and loyalty metrics for candy brands |
8.5 Participation in candy industry events and trade shows |
9 Bulgaria Candy Market - Opportunity Assessment |
9.1 Bulgaria Candy Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Bulgaria Candy Market Opportunity Assessment, By Distribution, 2021 & 2031F |
10 Bulgaria Candy Market - Competitive Landscape |
10.1 Bulgaria Candy Market Revenue Share, By Companies, 2024 |
10.2 Bulgaria Candy Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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