Bulgaria Ultrasound Device Market (2023-2029) | Industry, Size, Trends, Revenue, COVID-19 IMPACT, Companies, Forecast, Outlook, Analysis, Growth, Share & Value

Market Forecast By Portability (Cart/Trolly, Compact/Handled),By Display (Black & White, Color),By Type (Diagnostic, Therapeutic),By Application (Radiology/General Imaging, Obstetrics/Gynecology, Cardiology, Urology, Vascular, Others (Oncology, Ophthalmology and Orthopedics))And Competitive Landscape

Product Code: ETC4378019 Publication Date: Sep 2023 Updated Date: Sep 2025 Product Type: Report
Publisher: 6Wresearch No. of Pages: 74 No. of Figures: 20 No. of Tables: 6

Bulgaria Ultrasound Device Market Synopsis

The Bulgaria Ultrasound Device Market is projected to rise significantly in the future. In 2019, the Bulgarian healthcare system was facing significant challenges due to corruption and insufficient funding. However, during the pandemic in 2020, Bulgaria realized the necessity for medical imaging technology, and trade barriers were loosened, which resulted in a 21% rise in imports. Moreover, the development of a new advanced medical device manufacturing facility in Plovdiv with an investment of $12.1 million by BTL Industries coupled with measures taken by the Bulgarian government to privatize the healthcare sector would further contribute to the growth of the Ultrasound Devices Market in Bulgaria.

Bulgaria Ultrasound Device Market OverviewAccording to 6Wresearch, Bulgaria ultrasound device market revenue is projected to grow at a CAGR of 5.2% during 2023-29. The demand for ultrasound devices would increase on account of the high rate of adoption of hospitals and clinics as well as different projects in the healthcare sphere receiving funding worth $350 million from the European Resilience and Recovery fund in forthcoming years. Older population share in the country is projected to increase from 21.3% in 2018 to 32.7% of the country’s population by 2060 and as the majority of the older population suffer from cardiovascular disease, cancer, and musculoskeletal disorders they are more likely to undergo ultrasound guidance which would result in fuelling the demand for ultrasound devices in the coming years, which will stimulate the Bulgaria Ultrasound Device Market Share.

Bulgaria Ultrasound Device Market Revenue ShareMarket by Portability

On the basis of portability, cart/trolly ultrasound devices accounted for both the highest revenue and volume share in 2022 owing to more advanced software and versatility as they can be used in a wide range of medical specialties. However, the compact/handheld ultrasound devices segment is expected to grow at a higher rate in future years on account of advancing technology increased adoption of point-of-care applications, and the preference for home treatment by Bulgarian citizens

Market by Display

Based on the display, the black & white segment dominated the market share in the year 2022 owing to its inexpensiveness, and ability to emit no radiation making it safer for pregnant women. Further, the market for color ultrasound devices is anticipated to witness significant growth in the coming years due to the advantages of color Doppler imaging as it allows guidance of needles to precise locations within the body, which can reduce the risk of complications and increase the success rate of the procedures.

Market by Type

Based on type, the diagnostic ultrasound systems segment dominated the market in 2022 and is anticipated to maintain its dominance during the forecast period due to their application in many medical specialties including gynecology, cardiology, and radiology. It also provides versatile, non-invasive imaging modalities that can produce high-quality images of internal body structures. However, the therapeutic segment of the ultrasound device market is expected to experience rapid growth during the forecast period, primarily due to its ability to promote fast and effective healing and its use in conjunction with other treatments such as physical therapy.

Market by Application

On the basis of application, the radiology/general imaging segment contributed the highest revenue share in 2022 owing to images being produced in real-time, allowing radiologists to see the movement of organs and blood flow as well as advanced imaging techniques allowing for more accurate and detailed imaging of the body.

Bulgaria Ultrasound Device Market Opportunity AssessmentKey Attractiveness of the Report

  • COVID-19 Impact on the Market.
  • 11 Years Market Numbers.
  • Historical Data Starting from 2019 to 2022.
  • Base Year: 2022
  • Forecast Data until 2029.
  • Key Performance Indicators Impacting the Market.
  • Major Upcoming Developments and Projects.

Key Highlights of the Report:

  • Historical data & Forecast of Bulgaria Ultrasound Device Market Revenues and Volume for the Period 2019-2029F
  • Historical data & Forecast of Bulgaria Ultrasound Device Market Revenues and Volume, By Portability, for the Period 2019-2029F
  • Historical data & Forecast of Bulgaria Ultrasound Device Market Revenues and Volume, By Display, for the Period 2019-2029F
  • Historical data & Forecast of Bulgaria Ultrasound Device Market Revenues , By Type, for the Period 2019-2029F
  • Historical data & Forecast of Bulgaria Ultrasound Device Market Revenues, By Applications, for the Period 2019-2029F
  • Bulgaria Ultrasound Device Market Outlook on Drivers and Restraints
  • Bulgaria Ultrasound Device Market Trends
  • Porter’s Five Force Analysis
  • Bulgaria Ultrasound Device Market Opportunity Assessment
  • Bulgaria Ultrasound Device Market Ranking, By Company
  • Bulgaria Ultrasound Device Market Overview on Competitive Benchmarking
  • Company Profiles
  • Key Strategic Recommendations

Market Scope and Segmentation

Thereportprovides a detailed analysis of the following market segments:

By Portability

  • Cart/Trolly
  • Compact/Handled

By Display

  • Black & White
  • Color

By Type

  • Diagnostic
  • Therapeutic

By Application

  • Radiology/General Imaging
  • Obstetrics/Gynaecology
  • Cardiology
  • Urology
  • Vascular
  • Others (Oncology, Ophthalmology and Orthopedics)

What is the overall structure and scope of the Bulgaria ultrasound device market?

Bulgaria ultrasound device market revenue is projected to grow at a CAGR of 5.2% during 2023-29.
The demand for ultrasound devices would increase on account of the high rate of adoption of hospitals and clinics as well as different projects in the healthcare sphere receiving funding worth $350 million from the European Resilience and Recovery fund in forthcoming years. Older population share in the country is projected to increase from 21.3% in 2018 to 32.7% of the country’s population by 2060 and as the majority of the older population suffer from cardiovascular disease, cancer, and musculoskeletal disorders they are more likely to undergo ultrasound guidance which would result in fuelling the demand for ultrasound devices in the coming years.
Based on the display, the black & white segment dominated the market share in year 2022 owing to its inexpensiveness, and ability to emit no radiation making it safer for pregnant women.
The lack of skilled workforce due to migration, and the aging population is a major market restraint in the growth of the ultrasound devices market as operators of ultrasound equipment must be trained in order to correctly interpret images and provide accurate diagnoses.
The Bulgaria ultrasound device market consists of various players such as GE Healthcare, Siemens Healthineers, and Philips Healthcare offering a range of ultrasound machines and equipment for medical imaging purposes. This market includes both portable and cart-based ultrasound devices used in hospitals, diagnostic centers, and clinics across Bulgaria.
Technological advancements in ultrasound devices, such as the introduction of 3D/4D imaging by companies like GE Healthcare and Siemens Healthineers, increased healthcare expenditure in Bulgaria, and the rising prevalence of chronic diseases driving the demand for diagnostic imaging equipment are major factors contributing to the growth of the ultrasound device market in Bulgaria.
In recent years, the Bulgaria ultrasound device market has seen a rise in demand for technologically advanced and portable ultrasound devices. Companies like GE Healthcare, Philips Healthcare, and Siemens Healthineers have ventured into this market with innovative products catering to various medical specialties. Investing in partnerships with local healthcare providers or establishing distribution channels for premium ultrasound devices can be lucrative opportunities in this evolving market.
The ultrasound device market in Bulgaria is primarily driven by technological advancements in imaging systems offered by major players like GE Healthcare, Siemens Healthineers, and Philips Healthcare. However, challenges such as high cost associated with advanced devices and limited healthcare infrastructure in certain regions are hindering market growth. Additionally, the increasing demand for portable ultrasound devices due to their convenience and efficiency is a dynamic trend shaping the market.
In recent years, there has been a notable shift towards portable ultrasound devices in Bulgaria, driven by the increasing demand for point-of-care diagnostics. Companies like GE Healthcare and Philips have introduced compact and user-friendly ultrasound machines that cater to the preferences of healthcare professionals for versatility and convenience. This trend reflects a growing emphasis on efficiency and mobility in medical settings, influencing customer preferences towards more portable and technologically advanced devices.
6Wresearch actively monitors the Bulgaria Ultrasound Device Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Bulgaria Ultrasound Device Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
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1. Executive Summary
2. Introduction
2.1 Report Description
2.2 Key Highlights of the Report
2.3 Market Scope & Segmentation
2.4 Research Methodology
2.5 Assumptions
3. Bulgaria Ultrasound Device Market Overview
3.1 Bulgaria Ultrasound Device Market Revenues & Volume, 2019- 2029F
3.2 Bulgaria Ultrasound Device Market - Industry Life Cycle
3.3 Bulgaria Ultrasound Device Market - Porter's Five Forces
3.4 Bulgaria Ultrasound Device Market Revenue & Volume Share, By Portability, 2020 & 2029F
3.5 Bulgaria Ultrasound Device Market Revenue & Volume Share, By Display, 2020 & 2029F
3.6 Bulgaria Ultrasound Device Market Revenue Share, By Type, 2020 & 2029F
3.7 Bulgaria Ultrasound Device Market Revenue Share, By Applications, 2020 & 2029F
4. Bulgaria Ultrasound Device Market Dynamics
4.1 Impact Analysis
4.2 Market Drivers
4.2.1 Increasing prevalence of chronic diseases leading to higher demand for diagnostic imaging services
4.2.2 Technological advancements in ultrasound devices improving accuracy and efficiency of diagnoses
4.2.3 Growing healthcare infrastructure and investments in Bulgaria enhancing accessibility to healthcare services
4.3 Market Restraints
4.3.1 High cost associated with ultrasound devices limiting adoption in smaller healthcare facilities
4.3.2 Limited skilled professionals proficient in operating and interpreting ultrasound imaging results
4.3.3 Regulatory challenges and reimbursement limitations impacting the affordability of ultrasound services
5. Impact Analysis of Covid-19 on Bulgaria Ultrasound Device Market
6. Bulgaria Ultrasound Device Market Trends
7. Bulgaria Ultrasound Device Market Overview, By Portability
7.1 Bulgaria Ultrasound Device Market Revenues and Volume, By Portability, 2019- 2029F
7.1.1 Bulgaria Ultrasound Device Market Revenues and Volume, By Trolley/Cart-Based Ultrasound Devices, 2019 - 2029F
7.1.2 Bulgaria Ultrasound Device Market Revenues and Volume, By Compact/Handheld Ultrasound Devices, 2019 - 2029F
8. Bulgaria Ultrasound Device Market Overview, By Display
8.1 Bulgaria Ultrasound Device Market Revenues and Volume, By Display, 2019- 2029F
8.1.1 Bulgaria Ultrasound Device Market Revenues & Volume, By Color Ultrasound Devices, 2019 - 2029F
8.1.2 Bulgaria Ultrasound Device Market Revenues & Volume, By Black & White (B/W) Ultrasound Devices, 2019 - 2029F
9. Bulgaria Ultrasound Device Market Overview, By Type
9.1 Bulgaria Ultrasound Device Market Revenues, By Type, 2019- 2029F
9.1.1 Bulgaria Ultrasound Device Market Revenues, By Diagnostic Ultrasound Systems, 2019 - 2029F
9.1.2 Bulgaria Ultrasound Device Market Revenues, By Therapeutic Ultrasound Systems, 2019 - 2029F
10. Bulgaria Ultrasound Device Market Overview, By Applications
10.1 Bulgaria Ultrasound Device Market Revenues, By Applications, 2019- 2029F
10.1.1 Bulgaria Ultrasound Device Market Revenues, By Radiology/General Imaging, 2019 - 2029F
10.1.2 Bulgaria Ultrasound Device Market Revenues, By Obstetrics/Gynaecology, 2019 - 2029F
10.1.3 Bulgaria Ultrasound Device Market Revenues, By Cardiology, 2019 - 2029F
10.1.4 Bulgaria Ultrasound Device Market Revenues, By Urology, 2019 - 2029F
10.1.5 Bulgaria Ultrasound Device Market Revenues, By Vascular, 2019 - 2029F
10.1.6 Bulgaria Ultrasound Device Market Revenues, By Others, 2019 - 2029F
11. Bulgaria Ultrasound Device Market Price Trend Analysis
12. Bulgaria Ultrasound Device Market Key Performance Indicators
12.1 Average utilization rate of ultrasound devices in healthcare facilities
12.2 Adoption rate of advanced ultrasound technologies in Bulgaria
12.3 Number of healthcare providers offering ultrasound services with improved accessibility and quality
13. Bulgaria Ultrasound Device Market - Opportunity Assessment
13.1 Bulgaria Ultrasound Device Market Opportunity Assessment, By Portability, 2029F
13.2 Bulgaria Ultrasound Device Market Opportunity Assessment, By Display, 2029F
13.3 Bulgaria Ultrasound Device Market Opportunity Assessment, By Type, 2029F
13.4 Bulgaria Ultrasound Device Market Opportunity Assessment, By Applications, 2029F
14. Bulgaria Ultrasound Device Market - Competitive Landscape
14.1 Bulgaria Ultrasound Device Market Ranking, By Company, 2022
14.2 Bulgaria Ultrasound Device Market Competitive Benchmarking, By Operating Parameters
14.3 Bulgaria Ultrasound Device Market Competitive Benchmarking, By Technical Parameters
15. Company Profiles
15.1 Canon Medical Systems Corporation
15.2 Esaote S.p.A
15.3 FUJIFILM Corporation
15.4 General Electric Healthcare
15.5 Koninklijke Philips N.V.
15.6 Siemens Healthineers AG
15.7 BTL Group of Companies
16. Key Strategic Recommendations
17. Disclaimer
List of Figures
1. Bulgaria Ultrasound Device Market Revenues and Volume, 2019-2029F ($ Million, Units)
2. Bulgaria Ultrasound Device Market Revenue Share, By Portability, 2022 & 2029F
3. Bulgaria Ultrasound Device Market Volume Share, By Portability, 2022 & 2029F
4. Bulgaria Ultrasound Device Market Revenue Share, By Display, 2022 & 2029F
5. Bulgaria Ultrasound Device Market Volume Share, By Display, 2022 & 2029F
6. Bulgaria Ultrasound Device Market Revenue Share, By Type, 2022 & 2029F
7. Bulgaria Ultrasound Device Market Revenue Share, By Applications, 2022 & 2029F
8. Percentage Share of Old Age Population in Bulgaria, 2018 -2021
9. Bulgaria Population, 2020-2050F (Million)
10. Bulagaria Ultrasound Device Market Price Trend Analysis, By Portability ($ Million)
11. New Cancer Cases in Males, 2020
12. New Cancer Cases in Females, 2020
13. Total New Cancer Cases, 2020
14. Healthcare Infrastructure in Bulgaria, 2021
15. Per Capita Spending For Healthcare Development, 2020-2030F($)
16. Bulgaria Ultrasound Device Market Opportunity Assessment, By Portability, 2029F
17. Bulgaria Ultrasound Device Market Opportunity Assessment, By Display, 2029F
18. Bulgaria Ultrasound Device Market Opportunity Assessment, By Type, 2029F
19. Bulgaria Ultrasound Device Market Opportunity Assessment, By Applications, 2029F
20. Bulgaria Ultrasound Device Market Ranking, By Company, 2022
List of Tables
1. Bulgaria Ultrasound Device Market Revenues, By Portability, 2019-2029F ($ Million)
2. Bulgaria Ultrasound Device Market Volume, By Portability, 2019-2029F (Units)
3. Bulgaria Ultrasound Device Market Revenues, By Display, 2019-2029F ($ Million)
4. Bulgaria Ultrasound Device Market Volume, By Display, 2019-2029F (Units)
5. Bulgaria Ultrasound Device Market Revenues, By Type, 2019-2029F ($ Million)
6. Bulgaria Ultrasound Device Market Revenues, By Applications, 2019-2029F ($ Million)
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