Market Forecast By Type (Whiskey, Vodka, Rum, Gin, Soju, Brandy, Tequila), By Consumer Group (Domestic Consumers, Tourists, Institutional Buyers), By Price Range (Economy, Mid-Ranged, Premium, and Super Premium), By Distribution Channel (On-Trade, Off-Trade), And Competitive Landscape
Product Code: ETC6624367 | Publication Date: Sep 2024 | Updated Date: Jul 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 79 | No. of Figures: 23 | No. of Tables: 8 | |
Cambodia Spirits Market Report thoroughly covers the market by type, consumer group, price range, and distribution channel. Cambodia Spirits Market Outlook report provides an unbiased and detailed analysis of the ongoing Cambodia Spirits Market trends, opportunities/high growth areas, and market drivers. This would help stakeholders devise and align their market strategies according to the current and future market dynamics.
Between 2021 and 2024, Cambodia spirits market experienced strong growth, fueled by shifting consumer preferences, rising disposable incomes, and an increasingly young, urbanized population. The demand for spirits such as whiskey, rum, and vodka surged due to changing lifestyles, more social gatherings, and a booming tourism sector, which saw visitors in 2024, an increase from 2022. Moreover, government initiatives, such as visa fee reductions for ASEAN tourists and cultural events hosted by the Ministry of Culture and Fine Arts, further boosted tourism sector.
This influx increases demand for alcoholic beverages, especially spirits, in hospitality venues such as hotels, restaurants, and bars, which cater to both tourists and locals. Further, the urban population reached high in 2024, and the expanding foodservice sector, with restaurants and bar in Cambodia in 2025, an increase from 2023 coupled with opening of large scale hotels such as Hyatt Regency, played an instrumental role in driving market growth by providing more opportunities for spirits brands and therefore, propelling the Cambodia Spirits Market.
According to 6Wresearch, Cambodia spirits market is projected to grow at a CAGR of 7.2% by revenues and 7.2% by volumes between 2025 and 2031. This expansion is driven by driven by key factors such as a booming tourism sector, rising urbanization, and shifting consumer preferences towards premium and craft spirits. As the urban population is expected to reach high by 2025 and 2050, urban centers would see greater spirits consumption due to lifestyles that favour dining out and socializing.
Additionally, the tourism sector, projected to attract millions of visitors by 2030, would further boost demand for spirits in hotels, bars, and restaurants. In first 5 months of 2025, international tourist arrivals grew and the opening of luxury resorts such as the InterContinental Sihanoukville in 2028 would attract more affluent travellers, increasing demand for high-quality spirits. Additionally, millennials are driving the shift toward diverse alcoholic beverages, aligning with global consumption trends. With better alcohol production and distribution regulations, both local and international brands have ample opportunities to cater to the growing demand for premium spirits.
In the coming years, whiskey is expected to garner a major revenue share in Cambodia spirits market due to its strong consumer demand and cultural acceptance. Premium whiskey brands like Johnnie Walker and Chivas Regal are highly favored. Additionally, increasing tourism and rising affluence are driving higher consumption of premium spirits.
In the coming years, tourists are expected to garner a major revenue share in Cambodia spirits market, with millions of visitors projected by 2027. As tourism grows, the demand for spirits in hospitality venues like hotels, bars, and restaurants will increase. Tourists, especially affluent travelers, significantly contribute to the consumption of premium spirits.
In the coming years, mid-range spirits are expected to garner a major revenue share in Cambodia's market as the country's economy grows. With the Cambodian government aiming to elevate the nation to an upper-middle-income status by 2030, there will be increased demand for affordable yet quality spirits. This shift will cater to a larger consumer base seeking value-for-money options in the growing middle-class segment.
In the coming years, on-trade will garner a major revenue share in Cambodia spirits market due to the growing tourism sector and increasing urbanization. As more tourists and local consumers dine out at restaurants, bars, and hotels, the demand for spirits in these on-premises locations will rise. Additionally, the government's efforts to boost tourism will further strengthen the on-trade sector's revenue potential.
The report provides a detailed analysis of the following market segments:
1. Executive Summary |
2. Introduction |
2.1. Report Description |
2.2. Key Highlights of The Report |
2.3. Market Scope & Segmentation |
2.4. Research Methodology |
2.5. Assumptions |
3. Cambodia Spirits Market Overview |
3.1. Cambodia Spirits Market Revenues and Volume, 2021-2031F |
3.2. Cambodia Spirits Industry Life Cycle |
3.3. Cambodia Spirits Market Porter’s Five Forces |
4. Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraint |
5. Cambodia Spirits Market Trends |
6. Cambodia Spirits Market Overview, By Type |
6.1 Cambodia Spirits Market Revenues and Revenue Share, By Type, 2024 & 2031F |
6.1.1 Cambodia Spirits Market Revenues, By Whiskey, 2021-2031F |
6.1.2 Cambodia Spirits Market Revenues, By Vodka, 2021-2031F |
6.1.3 Cambodia Spirits Market Revenues, By Soju, 2021-2031F |
6.1.4 Cambodia Spirits Market Revenues, By Rum, 2021-2031F |
6.1.5 Cambodia Spirits Market Revenues, By Gin, 2021-2031F |
6.1.6 Cambodia Spirits Market Revenues, By Brandy, 2021-2031F |
6.1.7 Cambodia Spirits Market Revenues, By Tequila, 2021-2031F |
6.2 Cambodia Spirits Market Volume and Volume Share, By Type, 2024 & 2031F |
6.2.1 Cambodia Spirits Market Volume, By Whiskey, 2021-2031F |
6.2.2 Cambodia Spirits Market Volume, By Vodka, 2021-2031F |
6.2.3 Cambodia Spirits Market Volume, By Soju, 2021-2031F |
6.2.4 Cambodia Spirits Market Volume, By Rum, 2021-2031F |
6.2.5 Cambodia Spirits Market Volume, By Gin, 2021-2031F |
6.2.6 Cambodia Spirits Market Volume, By Brandy, 2021-2031F |
6.2.7 Cambodia Spirits Market Volume, By Tequila, 2021-2031F |
7. Cambodia Spirits Market Overview, By Consumer Group |
7.1 Cambodia Spirits Market Revenues and Revenue Share, By Consumer Group, 2024 & 2031F |
7.1.1 Cambodia Spirits Market Revenues, By Domestic Consumer, 2021-2031F |
7.1.2 Cambodia Spirits Market Revenues, By Tourist, 2021-2031F |
7.1.3 Cambodia Spirits Market Revenues, By Institutional Buyers, 2021-2031F |
8. Cambodia Spirits Market Overview, By Price Range |
8.1 Cambodia Spirits Market Revenues and Revenue Share, By Price Range, 2024 & 2031F |
8.1.1 Cambodia Spirits Market Revenues, By Economy, 2021-2031F |
8.1.2 Cambodia Spirits Market Revenues, By Mid-Ranged, 2021-2031F |
8.1.3 Cambodia Spirits Market Revenues, By Premium and Super Premium, 2021-2031F |
9. Cambodia Spirits Market Overview, By Distribution Channel |
9.1 Cambodia Spirits Market Revenues and Revenue Share, By Distribution Channel, 2024 & 2031F |
9.1.1 Cambodia Spirits Market Revenues, By On-Trade, 2021-2031F |
9.1.2 Cambodia Spirits Market Revenues, By Off-Trade, 2021-2031F |
10. Cambodia Spirits Market Regulatory and Policy Landscape |
11. Cambodia Spirits Market Import-Export Statistics |
12. Cambodia Spirits Market Key Performance Indicators |
13. Cambodia Spirits Market Opportunity Assessment |
13.1 Cambodia Spirits Market Opportunity Assessment, By Type, 2031F |
13.2 Cambodia Spirits Market Opportunity Assessment, By Consumer Group, 2031F |
13.3 Cambodia Spirits Market Opportunity Assessment, By Price Range, 2031F |
13.4 Cambodia Spirits Market Opportunity Assessment, By Distribution Channel, 2031F |
14. Cambodia Spirits Market - Competitive Landscape |
14.1 Cambodia Spirits Market Revenue Share/Ranking, By Companies, 2024 |
14.2 Cambodia Spirits Market Competitive Benchmarking, By Technical and Operating Parameters |
15. Company Profiles |
15.1 Seekers Independent Spirits Co., Ltd. |
15.2 Samai Distillery Cambodia Pte. Ltd. |
15.3 Diageo PLC |
15.4 Holly Creek Whisky Co.,Ltd |
15.5 Pernod Ricard SA |
15.6 Emperador Inc. |
15.7 Suntory Global Spirits |
15.8 Hitejinro Co Ltd |
15.9 Brown-Forman Corporation |
15.1 Bacardi Limited |
15.11 Campari Group |
15.12 LSH Cambodia PTE.,Ltd |
16. Key Strategic Recommendations |
17. Disclaimer |
List Of Figures |
1. Cambodia Spirits Market Revenues and Volume, 2021-2031F ($ Million, Million Litres) |
2. Cambodia GDP Per Capita, 2020-2023 (US$) |
3. Cambodia Urban Population, 2022-2024 (Percentage) |
4. Cambodia Median Age, 2022-2024 |
5. Cambodia Percentage of Population Between 18-35 years, 2022-2024 |
6. Cambodia Causes of Road Traffic Accidents in 2024 |
7. Cambodia Spirits Market Revenues Share, By Type, 2024 & 2031F |
8. Cambodia Spirits Market Volume Share, By Type, 2024 & 2031F |
9. Cambodia Spirits Market Revenues Share, By Consumer Group, 2024 & 2031F |
10. Cambodia Spirits Market Revenues Share, By Price Range, 2024 & 2031F |
11. Cambodia Spirits Market Revenues Share, By Distribution Channel, 2024 & 2031F |
12. Cambodia Arrival of International Tourists, 2022-2024 , (Thousand) |
13. Cambodia Region Wise Hotel Market Supply 2025 (%) |
14. Cambodia Hotel Market Supply 2025 (%) |
15. Cambodia Hotel Market User Base 2021-2028F (Million) |
16. Cambodia Spirits Market Opportunity Assessment, By Type (2031F) |
17. Cambodia Spirits Market Opportunity Assessment, By Consumer Group (2031F) |
18. Cambodia Spirits Market Opportunity Assessment, By Price Range (2031F) |
19. Cambodia Spirits Market Opportunity Assessment, By Distribution Channel (2031F) |
20. Cambodia Spirits Market Revenue Ranking, By Companies, 2024 |
21. Distribution of Bars Across Cambodia, By Provinces (As of May 2025) |
22. Cambodia Hotel Occupancy, (in %), (2021-2023) |
23. Cambodia Inbound Tourism, (2022-2024) |
List Of Tables |
1. Cambodia Spirits Market Revenues, By Type, 2021-2031F ($ Million) |
2. Cambodia Spirits Market Volumes, By Type, 2021-2031F (Million Litres) |
3. Cambodia Spirits Market Revenues, By Consumer Group, 2021-2031F ($ Million) |
4. Cambodia Spirits Market Revenues, By Price Range, 2021-2031F ($ Million) |
5. Cambodia Spirits Market Revenues, By Distribution Channel, 2021-2031F ($ Million) |
6. Cambodia Spirits Import Analysis, By Type, 2024 |
7. Cambodia Spirits Export Analysis, By Type, 2024 |
8. Cambodia Region Wise Arrival of Domestic and Foreign Visitors, 2023-2024 (Thousand) |