Cambodia spirits market is projected to grow at a CAGR of 7.2% by revenues and 7.2% by volumes between 2025 and 2031

Whisky sector by Type held the highest revenue share in Cambodia Spirits Market -6Wresearch

In 2024, whisky is projected to hold the highest revenue share in Cambodia's spirits market due to several key factors. The growing middle class and rising disposable incomes have led to increased demand for premium alcoholic beverages. Urbanization, particularly in cities such as Phnom Penh, has fostered a culture of socializing in upscale bars and restaurants, where whisky is often the preferred choice.

According to 6Wresearch, Cambodia spirits market is projected to grow at a CAGR of 7.2% by revenue and 7.2% by volume between 2025 and 2031. Between 2021 and 2024, Cambodia’s spirits market experienced significant growth, fueled by urbanization, rising disposable incomes, and evolving consumer behaviours. By 2022, some part of the population will live in urban areas, where exposure to modern lifestyles and social drinking has surged, especially among the youth. According to the SEAPPI-AVI report, men have the highest alcohol consumption and engage in binge drinking, indicating a shift toward more frequent and premium spirits consumption. Additionally, with GDP per capita reaching in 2023, Cambodians’ purchasing power is on the rise. In 2024, Cambodians are expected to spend billions on alcohol, reflecting the country’s growing economic progress and shifting consumption patterns.

Looking ahead, the market is poised for continued expansion, driven by the national economic roadmap and a booming tourism sector. Tourist arrivals are projected to reach high by 2025, spurring demand for spirits in the HoReCa (Hotel, Restaurant, and Café) sector, especially premium spirits. Cities like Phnom Penh, Siem Reap, and Sihanoukville are witnessing a surge in nightlife and upscale hospitality developments. The absence of an official legal drinking age further contributes to increased youth consumption, supporting ongoing market growth. Additionally, the launch of large-scale hospitality projects, such as room hotel complex in Sihanoukville, will cater to affluent tourists, driving luxury spirit sales. As Cambodia strives to achieve upper-middle-income status by 2030, tourism-driven hospitality growth will play a crucial role in sustaining long-term demand for spirits.

According to Vasudha, Senior Research Analyst, 6Wresearch, in 2024, domestic consumers held the highest share in the market due to several key factors, including the growing middle class, increasing disposable income, and changing consumer preferences towards premium and locally produced products. With urbanization on the rise and more consumers seeking high-quality goods, there has been a significant shift in demand toward products that cater to domestic tastes and needs.

Cambodia Spirits Market (2025-2031) report provides an in-depth analysis with 23 figures and 8 tables, covered in 79 pages. The report thoroughly covers the market by type, consumer group, price range, and distribution channel. The Cambodia Spirits Market outlook report provides an unbiased and detailed analysis of the ongoing Cambodia Spirits Market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.