Product Code: ETC214185 | Publication Date: May 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 |
The Cambodia Swimwear Market is projected to witness mixed growth rate patterns during 2025 to 2029. The growth rate begins at 8.93% in 2025, climbs to a high of 13.42% in 2028, and moderates to 10.76% by 2029.
By 2027, the Swimwear market in Cambodia is anticipated to reach a growth rate of 12.97%, as part of an increasingly competitive Asia region, where China remains at the forefront, supported by India, Japan, Australia and South Korea, driving innovations and market adoption across sectors.
The swimwear market in Cambodia has been witnessing a steady growth fueled by increasing disposable income, changing lifestyles, and a growing interest in beach vacations and water-related activities. Local and international brands offer a wide range of swimwear options, including bikinis, one-pieces, and board shorts, catering to various preferences and body types. The market is also influenced by fashion trends, with demand for stylish and functional swimwear on the rise. Key distribution channels include online retail platforms, specialty swimwear stores, and department stores. As Cambodia`s tourism industry continues to expand, there is a growing opportunity for swimwear brands to target both domestic consumers and tourists seeking fashionable and quality swimwear options.
The Cambodia swimwear market is experiencing a surge in demand for sustainable and eco-friendly swimwear options as consumers become more conscious of their environmental impact. Brands are increasingly incorporating recycled materials, such as Econyl or Repreve, into their designs to cater to this growing trend. Additionally, there is a rising preference for inclusive sizing and diverse designs to cater to a wider range of body types and style preferences. Online shopping platforms are gaining popularity as consumers seek convenience and a wider variety of options. Collaborations between local designers and international brands are also on the rise, bringing unique and innovative swimwear collections to the market. Overall, the Cambodia swimwear market is evolving to meet the changing preferences and values of consumers, with a focus on sustainability, inclusivity, and creativity.
In the Cambodia swimwear market, challenges include limited consumer awareness and purchasing power due to socio-economic factors, as well as the presence of counterfeit products. The lack of established swimwear brands and retail outlets also hinders market growth. Additionally, the seasonal nature of swimwear demand in Cambodia poses a challenge for businesses in terms of inventory management and sales forecasting. Furthermore, the industry faces competition from international brands that have a stronger presence and brand recognition in the market. Addressing these challenges requires strategic marketing efforts to educate consumers, enhance brand visibility, and differentiate products to attract a wider customer base in Cambodia`s evolving swimwear market.
The Cambodia swimwear market presents promising investment opportunities due to the growing interest in beach tourism and water-related activities in the country. With its beautiful coastal areas and increasing disposable income among the population, there is a rising demand for trendy and high-quality swimwear products. Potential investment avenues include establishing a local swimwear brand catering to the Cambodian market, partnering with existing swimwear retailers for distribution, or setting up manufacturing facilities to supply swimwear to local and regional markets. Investing in marketing efforts to promote swimwear products to both locals and tourists could also yield significant returns. Overall, the Cambodia swimwear market offers a lucrative opportunity for investors to capitalize on the country`s evolving consumer preferences and tourism industry.
The Cambodian government does not have specific policies targeting the swimwear market. However, the country`s general trade and business regulations apply to the swimwear sector, including customs duties, import/export regulations, and quality standards. Cambodia benefits from preferential trade agreements with various countries, such as the European Union`s "Everything But Arms" initiative, which allows duty-free and quota-free access to the EU market. The government`s focus on promoting the garment and textile industry, of which swimwear is a part, through investment incentives and infrastructure development indirectly supports the market. Additionally, Cambodia has labor laws that companies in the swimwear industry must adhere to, including minimum wage requirements and working condition standards.
The Cambodia Swimwear Market is poised for steady growth in the coming years. Factors such as increasing disposable income, growing awareness of health and fitness, and a burgeoning tourism industry are driving the demand for swimwear in the country. The market is expected to see a rise in both domestic consumption and export opportunities, with a focus on trendy designs, sustainable materials, and inclusive sizing to cater to a diverse customer base. The expansion of e-commerce platforms and social media influence are also expected to boost sales and market reach. Overall, the Cambodia Swimwear Market presents promising prospects for growth and innovation in the near future.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Cambodia Swimwear Market Overview |
3.1 Cambodia Country Macro Economic Indicators |
3.2 Cambodia Swimwear Market Revenues & Volume, 2021 & 2031F |
3.3 Cambodia Swimwear Market - Industry Life Cycle |
3.4 Cambodia Swimwear Market - Porter's Five Forces |
3.5 Cambodia Swimwear Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Cambodia Swimwear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Cambodia Swimwear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of the middle-class population in Cambodia |
4.2.2 Growing popularity of beach tourism and water-based activities in the region |
4.2.3 Influence of social media and fashion trends on consumer preferences for swimwear |
4.3 Market Restraints |
4.3.1 Seasonal nature of swimwear demand in Cambodia |
4.3.2 Limited availability of premium quality swimwear brands in the market |
4.3.3 Impact of economic fluctuations on consumer spending patterns |
5 Cambodia Swimwear Market Trends |
6 Cambodia Swimwear Market, By Types |
6.1 Cambodia Swimwear Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Cambodia Swimwear Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Cambodia Swimwear Market Revenues & Volume, By Women's Swimwear, 2021-2031F |
6.1.4 Cambodia Swimwear Market Revenues & Volume, By Men's Swimwear, 2021-2031F |
6.1.5 Cambodia Swimwear Market Revenues & Volume, By Goggles and Swim Caps, 2021-2031F |
6.2 Cambodia Swimwear Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Cambodia Swimwear Market Revenues & Volume, By Online Stores, 2021-2031F |
6.2.3 Cambodia Swimwear Market Revenues & Volume, By Offline Stores, 2021-2031F |
7 Cambodia Swimwear Market Import-Export Trade Statistics |
7.1 Cambodia Swimwear Market Export to Major Countries |
7.2 Cambodia Swimwear Market Imports from Major Countries |
8 Cambodia Swimwear Market Key Performance Indicators |
8.1 Social media engagement and reach for swimwear brands in Cambodia |
8.2 Number of tourists visiting beach destinations in Cambodia |
8.3 Percentage increase in online searches for swimwear in Cambodia |
8.4 Growth in the number of swimwear retailers and brands entering the Cambodian market |
9 Cambodia Swimwear Market - Opportunity Assessment |
9.1 Cambodia Swimwear Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Cambodia Swimwear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Cambodia Swimwear Market - Competitive Landscape |
10.1 Cambodia Swimwear Market Revenue Share, By Companies, 2021 |
10.2 Cambodia Swimwear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |