| Product Code: ETC5426661 | Publication Date: Nov 2023 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The mobile commerce (m-commerce) market in Cameroon is expanding rapidly, driven by the increasing adoption of smartphones and mobile internet services. M-commerce includes transactions conducted via mobile devices, such as online shopping, banking, and payments. Market growth is supported by the rising internet penetration, growing e-commerce activities, and the convenience of mobile transactions. However, challenges such as data security concerns and limited digital infrastructure may affect market expansion.
The M Commerce (Mobile Commerce) market in Cameroon is growing as mobile technology enables consumers to conduct transactions and shop online using their smartphones and tablets. M Commerce encompasses mobile banking, mobile payments, and mobile shopping, providing convenience and accessibility for consumers. The market expansion is driven by the increasing penetration of smartphones, advancements in mobile payment technologies, and the growing preference for digital transactions.
Challenges in the M Commerce Market in Cameroon include limited internet penetration and inadequate digital infrastructure, which affect the accessibility and usability of mobile commerce platforms. There is also a lack of consumer trust in online transactions, influenced by concerns about security and data privacy. High costs associated with mobile data and limited awareness and understanding among consumers and businesses about the benefits of mobile commerce further hinder market growth. Additionally, regulatory challenges and a lack of supportive policies for digital transactions pose barriers.
Cameroonian government policy towards the M Commerce Market is focused on promoting digital financial services and enhancing mobile commerce capabilities. The government supports the growth of m-commerce through incentives for technology development and adoption, as well as improvements in digital infrastructure. Policies to promote financial inclusion and enhance mobile payment systems are also implemented. Challenges include limited internet access, high transaction costs, and regulatory uncertainties.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Cameroon M Commerce Market Overview |
3.1 Cameroon Country Macro Economic Indicators |
3.2 Cameroon M Commerce Market Revenues & Volume, 2021 & 2031F |
3.3 Cameroon M Commerce Market - Industry Life Cycle |
3.4 Cameroon M Commerce Market - Porter's Five Forces |
3.5 Cameroon M Commerce Market Revenues & Volume Share, By Transactions, 2021 & 2031F |
3.6 Cameroon M Commerce Market Revenues & Volume Share, By Payment Modes, 2021 & 2031F |
3.7 Cameroon M Commerce Market Revenues & Volume Share, By Users, 2021 & 2031F |
4 Cameroon M Commerce Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in Cameroon |
4.2.2 Growing internet usage and connectivity in the country |
4.2.3 Rising adoption of digital payment methods in Cameroon |
4.2.4 Government initiatives to promote digital economy and e-commerce |
4.2.5 Expansion of e-commerce platforms and services in the market |
4.3 Market Restraints |
4.3.1 Limited access to banking services in rural areas |
4.3.2 Low levels of digital literacy among the population |
4.3.3 Concerns around cybersecurity and data privacy |
4.3.4 Inadequate infrastructure for seamless digital transactions |
4.3.5 Regulatory challenges and lack of clear guidelines for m-commerce operations |
5 Cameroon M Commerce Market Trends |
6 Cameroon M Commerce Market Segmentations |
6.1 Cameroon M Commerce Market, By Transactions |
6.1.1 Overview and Analysis |
6.1.2 Cameroon M Commerce Market Revenues & Volume, By M Retailing, 2021-2031F |
6.1.3 Cameroon M Commerce Market Revenues & Volume, By M Ticketing/Booking, 2021-2031F |
6.1.4 Cameroon M Commerce Market Revenues & Volume, By M Billing, 2021-2031F |
6.1.5 Cameroon M Commerce Market Revenues & Volume, By Other M Commerce Services, 2021-2031F |
6.2 Cameroon M Commerce Market, By Payment Modes |
6.2.1 Overview and Analysis |
6.2.2 Cameroon M Commerce Market Revenues & Volume, By Near Field Communication (NFC), 2021-2031F |
6.2.3 Cameroon M Commerce Market Revenues & Volume, By Premium SMS, 2021-2031F |
6.2.4 Cameroon M Commerce Market Revenues & Volume, By Wireless application protocol (WAP), 2021-2031F |
6.2.5 Cameroon M Commerce Market Revenues & Volume, By Direct Carrier Billing, 2021-2031F |
6.3 Cameroon M Commerce Market, By Users |
6.3.1 Overview and Analysis |
6.3.2 Cameroon M Commerce Market Revenues & Volume, By Smart device users, 2021-2031F |
6.3.3 Cameroon M Commerce Market Revenues & Volume, By Feature phone users, 2021-2031F |
7 Cameroon M Commerce Market Import-Export Trade Statistics |
7.1 Cameroon M Commerce Market Export to Major Countries |
7.2 Cameroon M Commerce Market Imports from Major Countries |
8 Cameroon M Commerce Market Key Performance Indicators |
8.1 Average transaction value per user |
8.2 Number of active m-commerce users |
8.3 Percentage of mobile transactions compared to overall e-commerce transactions |
8.4 Average time spent on m-commerce platforms |
8.5 Customer satisfaction ratings for m-commerce services |
9 Cameroon M Commerce Market - Opportunity Assessment |
9.1 Cameroon M Commerce Market Opportunity Assessment, By Transactions, 2021 & 2031F |
9.2 Cameroon M Commerce Market Opportunity Assessment, By Payment Modes, 2021 & 2031F |
9.3 Cameroon M Commerce Market Opportunity Assessment, By Users, 2021 & 2031F |
10 Cameroon M Commerce Market - Competitive Landscape |
10.1 Cameroon M Commerce Market Revenue Share, By Companies, 2024 |
10.2 Cameroon M Commerce Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
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