Product Code: ETC5379998 | Publication Date: Nov 2023 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 | |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Canada Advertising Market Overview |
3.1 Canada Country Macro Economic Indicators |
3.2 Canada Advertising Market Revenues & Volume, 2021 & 2031F |
3.3 Canada Advertising Market - Industry Life Cycle |
3.4 Canada Advertising Market - Porter's Five Forces |
3.5 Canada Advertising Market Revenues & Volume Share, By Type, 2021 & 2031F |
4 Canada Advertising Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing digitalization and internet penetration in Canada leading to higher online advertising spend. |
4.2.2 Growing adoption of programmatic advertising technology driving efficiency and effectiveness in ad campaigns. |
4.2.3 Shift towards personalized and targeted advertising strategies to reach specific audience segments. |
4.3 Market Restraints |
4.3.1 Economic uncertainty impacting marketing budgets and overall advertising spend. |
4.3.2 Regulatory challenges and privacy concerns affecting data-driven advertising practices. |
5 Canada Advertising Market Trends |
6 Canada Advertising Market Segmentations |
6.1 Canada Advertising Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Canada Advertising Market Revenues & Volume, By Television, 2021-2031F |
6.1.3 Canada Advertising Market Revenues & Volume, By Print (Newspaper and Magazine), 2021-2031F |
6.1.4 Canada Advertising Market Revenues & Volume, By Radio, 2021-2031F |
6.1.5 Canada Advertising Market Revenues & Volume, By Outdoor, 2021-2031F |
6.1.6 Canada Advertising Market Revenues & Volume, By Internet (Search, Display, Classified, Video), 2021-2031F |
6.1.7 Canada Advertising Market Revenues & Volume, By Mobile, 2021-2031F |
7 Canada Advertising Market Import-Export Trade Statistics |
7.1 Canada Advertising Market Export to Major Countries |
7.2 Canada Advertising Market Imports from Major Countries |
8 Canada Advertising Market Key Performance Indicators |
8.1 Cost per acquisition (CPA) to measure the efficiency of advertising campaigns in acquiring customers. |
8.2 Click-through rate (CTR) to assess the effectiveness of ad creatives in generating user engagement. |
8.3 Return on Ad Spend (ROAS) to evaluate the overall performance and profitability of advertising investments. |
9 Canada Advertising Market - Opportunity Assessment |
9.1 Canada Advertising Market Opportunity Assessment, By Type, 2021 & 2031F |
10 Canada Advertising Market - Competitive Landscape |
10.1 Canada Advertising Market Revenue Share, By Companies, 2024 |
10.2 Canada Advertising Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |