| Product Code: ETC12608398 | Publication Date: Apr 2025 | Updated Date: Jan 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Deep | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
Canada`s import trend for kiwis saw a notable growth rate of 16.48% from 2023 to 2024, with a compound annual growth rate (CAGR) of 12.03% from 2020 to 2024. This import momentum can be attributed to increasing consumer demand for exotic fruits and a shift towards healthier eating habits in the Canadian market.

The Canada kiwi market is characterized by a growing demand for this exotic fruit due to its nutritional benefits and unique flavor profile. Kiwi imports have been steadily increasing in recent years, with New Zealand being the primary source of supply. Consumers in Canada are increasingly health-conscious and looking for convenient and healthy snacking options, which has contributed to the popularity of kiwis. Retailers and supermarkets across the country are stocking a variety of kiwi cultivars, including green and gold kiwis, to cater to the diverse preferences of consumers. The market is also witnessing a trend towards organic and sustainably sourced kiwis, reflecting the overall shift towards environmentally friendly and ethical consumption practices among Canadian consumers. Overall, the Canada kiwi market presents opportunities for suppliers to capitalize on the growing demand for this nutritious fruit.
The Canada kiwi market is experiencing growth driven by increasing consumer awareness of the health benefits of kiwifruit, such as high vitamin C content and dietary fiber. There is a trend towards healthier snacking options and incorporation of kiwi into smoothies, salads, and desserts. The demand for organic and sustainably sourced kiwifruit is also on the rise as consumers prioritize ethical and environmentally friendly products. In terms of varieties, the popularity of golden kiwifruit is increasing due to its sweeter flavor profile compared to the traditional green kiwifruit. Additionally, innovative packaging formats and convenient grab-and-go options are gaining traction among busy Canadian consumers, driving further market expansion for kiwifruit in Canada.
The Canada kiwi market faces several challenges, including competition from other imported fruits and local produce, fluctuating exchange rates affecting import costs, and the perishable nature of kiwis leading to issues with transportation and storage. Additionally, consumer preferences and awareness play a crucial role, as some Canadians may not be familiar with or prioritize kiwis in their diets. Marketing and promotion efforts are essential to increase awareness and encourage consumption. Furthermore, strict regulations on food imports in Canada, including quality standards and phytosanitary requirements, can pose barriers to entry for kiwi exporters. Overall, navigating these challenges requires a strategic approach to market positioning, distribution channels, and consumer education in order to capitalize on the potential growth opportunities for kiwis in the Canadian market.
Investment opportunities in the Canadian kiwi market are promising due to the growing consumer demand for exotic fruits and healthy food options. Kiwi production in Canada is limited, making it a niche market with potential for growth. Investors can consider opportunities in kiwi cultivation, distribution, and retail. Partnering with local farmers or investing in technology to improve kiwi production efficiency could be lucrative strategies. Additionally, there is potential for value-added products such as kiwi-based snacks, beverages, or skincare products to cater to diverse consumer preferences. With the increasing focus on health and wellness, investing in the Canadian kiwi market offers a unique opportunity to capitalize on the growing trend towards exotic and nutritious food choices.
The Canadian government has implemented various policies related to the kiwi market, primarily focusing on trade regulations and standards. Canada`s import regulations require kiwi imports to meet specific health and safety standards, including phytosanitary requirements to prevent the introduction of pests and diseases. Additionally, the government has established tariff rates for kiwi imports, which can impact the competitiveness of foreign suppliers. Canada also participates in international trade agreements that may influence kiwi trade, such as the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) and the Canada-United States-Mexico Agreement (CUSMA). Overall, the government policies related to the Canada kiwi market aim to ensure the quality and safety of imported kiwis while promoting fair trade practices and compliance with international agreements.
The future outlook for the Canada kiwi market appears promising as consumer interest in healthy and exotic fruits continues to grow. With increasing awareness about the nutritional benefits of kiwis, such as being a rich source of vitamin C, fiber, and antioxidants, demand for this fruit is expected to rise. Additionally, as consumers become more adventurous in their food choices and seek out unique flavors, kiwis are likely to become a popular option. The Canadian market has also seen a trend towards supporting sustainable and locally sourced produce, which could further boost the demand for kiwis from Canadian farms. Overall, the Canada kiwi market is projected to experience steady growth in the coming years, driven by health-conscious consumers and a preference for diverse and sustainable food options.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Canada Kiwi Market Overview |
3.1 Canada Country Macro Economic Indicators |
3.2 Canada Kiwi Market Revenues & Volume, 2021 & 2031F |
3.3 Canada Kiwi Market - Industry Life Cycle |
3.4 Canada Kiwi Market - Porter's Five Forces |
3.5 Canada Kiwi Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Canada Kiwi Market Revenues & Volume Share, By Form, 2021 & 2031F |
3.7 Canada Kiwi Market Revenues & Volume Share, By Packaging Type, 2021 & 2031F |
3.8 Canada Kiwi Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.9 Canada Kiwi Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Canada Kiwi Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness of the health benefits of kiwi fruit |
4.2.2 Growing demand for exotic fruits and healthy snacks in Canada |
4.2.3 Expansion of distribution channels and retail outlets for kiwi products |
4.3 Market Restraints |
4.3.1 Seasonal variations in kiwi production affecting supply and pricing |
4.3.2 Fluctuations in currency exchange rates impacting import costs |
4.3.3 Competition from other exotic fruits and health snacks in the Canadian market |
5 Canada Kiwi Market Trends |
6 Canada Kiwi Market, By Types |
6.1 Canada Kiwi Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Canada Kiwi Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 Canada Kiwi Market Revenues & Volume, By Green Kiwi, 2021 - 2031F |
6.1.4 Canada Kiwi Market Revenues & Volume, By Golden Kiwi, 2021 - 2031F |
6.1.5 Canada Kiwi Market Revenues & Volume, By Organic Kiwi, 2021 - 2031F |
6.1.6 Canada Kiwi Market Revenues & Volume, By Kiwi Puree, 2021 - 2031F |
6.1.7 Canada Kiwi Market Revenues & Volume, By Kiwi Concentrate, 2021 - 2031F |
6.2 Canada Kiwi Market, By Form |
6.2.1 Overview and Analysis |
6.2.2 Canada Kiwi Market Revenues & Volume, By Fresh, 2021 - 2031F |
6.2.3 Canada Kiwi Market Revenues & Volume, By Frozen, 2021 - 2031F |
6.2.4 Canada Kiwi Market Revenues & Volume, By Dried, 2021 - 2031F |
6.2.5 Canada Kiwi Market Revenues & Volume, By Pureed, 2021 - 2031F |
6.2.6 Canada Kiwi Market Revenues & Volume, By Powdered, 2021 - 2031F |
6.3 Canada Kiwi Market, By Packaging Type |
6.3.1 Overview and Analysis |
6.3.2 Canada Kiwi Market Revenues & Volume, By Pouches, 2021 - 2031F |
6.3.3 Canada Kiwi Market Revenues & Volume, By Boxes, 2021 - 2031F |
6.3.4 Canada Kiwi Market Revenues & Volume, By Jars, 2021 - 2031F |
6.3.5 Canada Kiwi Market Revenues & Volume, By Cans, 2021 - 2031F |
6.3.6 Canada Kiwi Market Revenues & Volume, By Bottles, 2021 - 2031F |
6.4 Canada Kiwi Market, By Application |
6.4.1 Overview and Analysis |
6.4.2 Canada Kiwi Market Revenues & Volume, By Food & Beverage, 2021 - 2031F |
6.4.3 Canada Kiwi Market Revenues & Volume, By Desserts, 2021 - 2031F |
6.4.4 Canada Kiwi Market Revenues & Volume, By Salads, 2021 - 2031F |
6.4.5 Canada Kiwi Market Revenues & Volume, By Smoothies, 2021 - 2031F |
6.4.6 Canada Kiwi Market Revenues & Volume, By Beverages, 2021 - 2031F |
6.5 Canada Kiwi Market, By Distribution Channel |
6.5.1 Overview and Analysis |
6.5.2 Canada Kiwi Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.5.3 Canada Kiwi Market Revenues & Volume, By Convenience Stores, 2021 - 2031F |
6.5.4 Canada Kiwi Market Revenues & Volume, By Online Retail, 2021 - 2031F |
6.5.5 Canada Kiwi Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.5.6 Canada Kiwi Market Revenues & Volume, By Wholesale Distributors, 2021 - 2031F |
7 Canada Kiwi Market Import-Export Trade Statistics |
7.1 Canada Kiwi Market Export to Major Countries |
7.2 Canada Kiwi Market Imports from Major Countries |
8 Canada Kiwi Market Key Performance Indicators |
8.1 Number of new product launches featuring kiwi in the Canadian market |
8.2 Growth in online searches and social media mentions related to kiwi fruit |
8.3 Expansion of kiwi product availability in grocery stores and supermarkets across Canada |
9 Canada Kiwi Market - Opportunity Assessment |
9.1 Canada Kiwi Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Canada Kiwi Market Opportunity Assessment, By Form, 2021 & 2031F |
9.3 Canada Kiwi Market Opportunity Assessment, By Packaging Type, 2021 & 2031F |
9.4 Canada Kiwi Market Opportunity Assessment, By Application, 2021 & 2031F |
9.5 Canada Kiwi Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Canada Kiwi Market - Competitive Landscape |
10.1 Canada Kiwi Market Revenue Share, By Companies, 2024 |
10.2 Canada Kiwi Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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