| Product Code: ETC11307790 | Publication Date: Apr 2025 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
Canada`s import trend for the waterproof makeup market experienced a decline from 2023 to 2024, with a growth rate of -7.26%. However, the compound annual growth rate (CAGR) for the period of 2020-2024 stood at 3.3%. This decrease in import momentum could be attributed to shifting consumer preferences or changes in trade policies affecting the market stability.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Canada Waterproof Makeup Market Overview |
3.1 Canada Country Macro Economic Indicators |
3.2 Canada Waterproof Makeup Market Revenues & Volume, 2022 & 2032F |
3.3 Canada Waterproof Makeup Market - Industry Life Cycle |
3.4 Canada Waterproof Makeup Market - Porter's Five Forces |
3.5 Canada Waterproof Makeup Market Revenues & Volume Share, By Type, 2022 & 2032F |
3.6 Canada Waterproof Makeup Market Revenues & Volume Share, By Formulation, 2022 & 2032F |
3.7 Canada Waterproof Makeup Market Revenues & Volume Share, By End User, 2022 & 2032F |
3.8 Canada Waterproof Makeup Market Revenues & Volume Share, By Application, 2022 & 2032F |
4 Canada Waterproof Makeup Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about the benefits of waterproof makeup in Canada |
4.2.2 Growing demand for long-lasting and smudge-proof makeup products |
4.2.3 Rise in participation in water-related activities such as swimming and water sports |
4.3 Market Restraints |
4.3.1 High product prices compared to regular makeup products |
4.3.2 Limited availability of a wide range of shades and products in the waterproof makeup segment |
5 Canada Waterproof Makeup Market Trends |
6 Canada Waterproof Makeup Market, By Types |
6.1 Canada Waterproof Makeup Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Canada Waterproof Makeup Market Revenues & Volume, By Type, 2022 - 2032F |
6.1.3 Canada Waterproof Makeup Market Revenues & Volume, By Foundation, 2022 - 2032F |
6.1.4 Canada Waterproof Makeup Market Revenues & Volume, By Mascara, 2022 - 2032F |
6.1.5 Canada Waterproof Makeup Market Revenues & Volume, By Lipstick, 2022 - 2032F |
6.1.6 Canada Waterproof Makeup Market Revenues & Volume, By Eyeliner, 2022 - 2032F |
6.1.7 Canada Waterproof Makeup Market Revenues & Volume, By Setting Spray, 2022 - 2032F |
6.2 Canada Waterproof Makeup Market, By Formulation |
6.2.1 Overview and Analysis |
6.2.2 Canada Waterproof Makeup Market Revenues & Volume, By Liquid, Cream, Stick, 2022 - 2032F |
6.2.3 Canada Waterproof Makeup Market Revenues & Volume, By Waterproof Polymer, 2022 - 2032F |
6.2.4 Canada Waterproof Makeup Market Revenues & Volume, By Long-Lasting Matte, 2022 - 2032F |
6.2.5 Canada Waterproof Makeup Market Revenues & Volume, By Smudge-Proof Gel, 2022 - 2032F |
6.2.6 Canada Waterproof Makeup Market Revenues & Volume, By Fixing Agents, 2022 - 2032F |
6.3 Canada Waterproof Makeup Market, By End User |
6.3.1 Overview and Analysis |
6.3.2 Canada Waterproof Makeup Market Revenues & Volume, By Individuals, 2022 - 2032F |
6.3.3 Canada Waterproof Makeup Market Revenues & Volume, By Beauty Salons, 2022 - 2032F |
6.3.4 Canada Waterproof Makeup Market Revenues & Volume, By Retail Stores, 2022 - 2032F |
6.3.5 Canada Waterproof Makeup Market Revenues & Volume, By Makeup Artists, 2022 - 2032F |
6.3.6 Canada Waterproof Makeup Market Revenues & Volume, By Fashion Industry, 2022 - 2032F |
6.4 Canada Waterproof Makeup Market, By Application |
6.4.1 Overview and Analysis |
6.4.2 Canada Waterproof Makeup Market Revenues & Volume, By Everyday Use, 2022 - 2032F |
6.4.3 Canada Waterproof Makeup Market Revenues & Volume, By Professional Makeup, 2022 - 2032F |
6.4.4 Canada Waterproof Makeup Market Revenues & Volume, By Cosmetic Industry, 2022 - 2032F |
6.4.5 Canada Waterproof Makeup Market Revenues & Volume, By Bridal & Events, 2022 - 2032F |
6.4.6 Canada Waterproof Makeup Market Revenues & Volume, By Photo Shoots, 2022 - 2032F |
7 Canada Waterproof Makeup Market Import-Export Trade Statistics |
7.1 Canada Waterproof Makeup Market Export to Major Countries |
7.2 Canada Waterproof Makeup Market Imports from Major Countries |
8 Canada Waterproof Makeup Market Key Performance Indicators |
8.1 Percentage increase in the number of waterproof makeup product launches in Canada |
8.2 Growth in the number of social media influencers promoting waterproof makeup in Canada |
8.3 Increase in the number of searches for waterproof makeup tutorials and reviews in Canada |
9 Canada Waterproof Makeup Market - Opportunity Assessment |
9.1 Canada Waterproof Makeup Market Opportunity Assessment, By Type, 2022 & 2032F |
9.2 Canada Waterproof Makeup Market Opportunity Assessment, By Formulation, 2022 & 2032F |
9.3 Canada Waterproof Makeup Market Opportunity Assessment, By End User, 2022 & 2032F |
9.4 Canada Waterproof Makeup Market Opportunity Assessment, By Application, 2022 & 2032F |
10 Canada Waterproof Makeup Market - Competitive Landscape |
10.1 Canada Waterproof Makeup Market Revenue Share, By Companies, 2025 |
10.2 Canada Waterproof Makeup Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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