| Product Code: ETC12068613 | Publication Date: Apr 2025 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
Despite a slight decline in growth rate from 2023 to 2024, China alcohol e-commerce import market continues to be dominated by top exporting countries such as Metropolitan France, Australia, Chile, Italy, and Spain. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market, suggesting strong competition among key players. With a modest compound annual growth rate (CAGR) of 0.18% from 2020 to 2024, the market appears to be stable with room for potential expansion and diversification in the coming years.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 China Alcohol E-commerce Market Overview |
3.1 China Country Macro Economic Indicators |
3.2 China Alcohol E-commerce Market Revenues & Volume, 2021 & 2031F |
3.3 China Alcohol E-commerce Market - Industry Life Cycle |
3.4 China Alcohol E-commerce Market - Porter's Five Forces |
3.5 China Alcohol E-commerce Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 China Alcohol E-commerce Market Revenues & Volume Share, By Platform, 2021 & 2031F |
3.7 China Alcohol E-commerce Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.8 China Alcohol E-commerce Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 China Alcohol E-commerce Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing internet penetration and smartphone usage in China |
4.2.2 Increasing disposable income and changing consumer preferences |
4.2.3 Convenience and wide product selection offered by alcohol e-commerce platforms |
4.3 Market Restraints |
4.3.1 Stringent regulations and restrictions on alcohol sales and delivery |
4.3.2 Challenges related to age verification and compliance with alcohol licensing laws |
5 China Alcohol E-commerce Market Trends |
6 China Alcohol E-commerce Market, By Types |
6.1 China Alcohol E-commerce Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 China Alcohol E-commerce Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 China Alcohol E-commerce Market Revenues & Volume, By Spirits, 2021 - 2031F |
6.1.4 China Alcohol E-commerce Market Revenues & Volume, By Beer, 2021 - 2031F |
6.1.5 China Alcohol E-commerce Market Revenues & Volume, By Wine, 2021 - 2031F |
6.1.6 China Alcohol E-commerce Market Revenues & Volume, By Others, 2021 - 2031F |
6.2 China Alcohol E-commerce Market, By Platform |
6.2.1 Overview and Analysis |
6.2.2 China Alcohol E-commerce Market Revenues & Volume, By Websites, 2021 - 2031F |
6.2.3 China Alcohol E-commerce Market Revenues & Volume, By Mobile Apps, 2021 - 2031F |
6.2.4 China Alcohol E-commerce Market Revenues & Volume, By Third-Party Marketplaces, 2021 - 2031F |
6.2.5 China Alcohol E-commerce Market Revenues & Volume, By Others, 2021 - 2031F |
6.3 China Alcohol E-commerce Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 China Alcohol E-commerce Market Revenues & Volume, By Online Retailers, 2021 - 2031F |
6.3.3 China Alcohol E-commerce Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.3.4 China Alcohol E-commerce Market Revenues & Volume, By Others, 2021 - 2031F |
6.3.5 China Alcohol E-commerce Market Revenues & Volume, By Others, 2021 - 2031F |
6.4 China Alcohol E-commerce Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 China Alcohol E-commerce Market Revenues & Volume, By Individuals, 2021 - 2031F |
6.4.3 China Alcohol E-commerce Market Revenues & Volume, By Restaurants, 2021 - 2031F |
6.4.4 China Alcohol E-commerce Market Revenues & Volume, By Bars, 2021 - 2031F |
6.4.5 China Alcohol E-commerce Market Revenues & Volume, By Others, 2021 - 2031F |
7 China Alcohol E-commerce Market Import-Export Trade Statistics |
7.1 China Alcohol E-commerce Market Export to Major Countries |
7.2 China Alcohol E-commerce Market Imports from Major Countries |
8 China Alcohol E-commerce Market Key Performance Indicators |
8.1 Average order value (AOV) per customer |
8.2 Customer retention rate |
8.3 Number of unique visitors to alcohol e-commerce platforms |
8.4 Conversion rate from website visits to purchases |
8.5 Customer satisfaction score on delivery and product quality |
9 China Alcohol E-commerce Market - Opportunity Assessment |
9.1 China Alcohol E-commerce Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 China Alcohol E-commerce Market Opportunity Assessment, By Platform, 2021 & 2031F |
9.3 China Alcohol E-commerce Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.4 China Alcohol E-commerce Market Opportunity Assessment, By End User, 2021 & 2031F |
10 China Alcohol E-commerce Market - Competitive Landscape |
10.1 China Alcohol E-commerce Market Revenue Share, By Companies, 2024 |
10.2 China Alcohol E-commerce Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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