| Product Code: ETC12068644 | Publication Date: Apr 2025 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
In the Romania alcohol e-commerce market, the import trend showed a growth rate of 0.13% from 2023 to 2024, with a compound annual growth rate (CAGR) of 20.62% from 2020 to 2024. This substantial CAGR indicates a consistent and robust increase in import momentum, likely driven by shifting consumer preferences towards online alcohol purchases.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Romania Alcohol E-commerce Market Overview |
3.1 Romania Country Macro Economic Indicators |
3.2 Romania Alcohol E-commerce Market Revenues & Volume, 2022 & 2032F |
3.3 Romania Alcohol E-commerce Market - Industry Life Cycle |
3.4 Romania Alcohol E-commerce Market - Porter's Five Forces |
3.5 Romania Alcohol E-commerce Market Revenues & Volume Share, By Product Type, 2022 & 2032F |
3.6 Romania Alcohol E-commerce Market Revenues & Volume Share, By Platform, 2022 & 2032F |
3.7 Romania Alcohol E-commerce Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
3.8 Romania Alcohol E-commerce Market Revenues & Volume Share, By End User, 2022 & 2032F |
4 Romania Alcohol E-commerce Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration rate in Romania |
4.2.2 Growing consumer preference for convenience and online shopping |
4.2.3 Rise in disposable income leading to higher spending on alcohol products |
4.2.4 Expansion of e-commerce platforms offering a wide range of alcohol products |
4.2.5 Shift towards digitalization and online transactions in the alcohol retail sector |
4.3 Market Restraints |
4.3.1 Stringent regulations and restrictions related to online alcohol sales in Romania |
4.3.2 Challenges in age verification and ensuring responsible alcohol consumption online |
4.3.3 Competition from traditional brick-and-mortar liquor stores |
4.3.4 Concerns regarding the quality and authenticity of alcohol products purchased online |
4.3.5 Limited delivery infrastructure and logistics issues in remote areas |
5 Romania Alcohol E-commerce Market Trends |
6 Romania Alcohol E-commerce Market, By Types |
6.1 Romania Alcohol E-commerce Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Romania Alcohol E-commerce Market Revenues & Volume, By Product Type, 2022 - 2032F |
6.1.3 Romania Alcohol E-commerce Market Revenues & Volume, By Spirits, 2022 - 2032F |
6.1.4 Romania Alcohol E-commerce Market Revenues & Volume, By Beer, 2022 - 2032F |
6.1.5 Romania Alcohol E-commerce Market Revenues & Volume, By Wine, 2022 - 2032F |
6.1.6 Romania Alcohol E-commerce Market Revenues & Volume, By Others, 2022 - 2032F |
6.2 Romania Alcohol E-commerce Market, By Platform |
6.2.1 Overview and Analysis |
6.2.2 Romania Alcohol E-commerce Market Revenues & Volume, By Websites, 2022 - 2032F |
6.2.3 Romania Alcohol E-commerce Market Revenues & Volume, By Mobile Apps, 2022 - 2032F |
6.2.4 Romania Alcohol E-commerce Market Revenues & Volume, By Third-Party Marketplaces, 2022 - 2032F |
6.2.5 Romania Alcohol E-commerce Market Revenues & Volume, By Others, 2022 - 2032F |
6.3 Romania Alcohol E-commerce Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Romania Alcohol E-commerce Market Revenues & Volume, By Online Retailers, 2022 - 2032F |
6.3.3 Romania Alcohol E-commerce Market Revenues & Volume, By Specialty Stores, 2022 - 2032F |
6.3.4 Romania Alcohol E-commerce Market Revenues & Volume, By Others, 2022 - 2032F |
6.3.5 Romania Alcohol E-commerce Market Revenues & Volume, By Others, 2022 - 2032F |
6.4 Romania Alcohol E-commerce Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Romania Alcohol E-commerce Market Revenues & Volume, By Individuals, 2022 - 2032F |
6.4.3 Romania Alcohol E-commerce Market Revenues & Volume, By Restaurants, 2022 - 2032F |
6.4.4 Romania Alcohol E-commerce Market Revenues & Volume, By Bars, 2022 - 2032F |
6.4.5 Romania Alcohol E-commerce Market Revenues & Volume, By Others, 2022 - 2032F |
7 Romania Alcohol E-commerce Market Import-Export Trade Statistics |
7.1 Romania Alcohol E-commerce Market Export to Major Countries |
7.2 Romania Alcohol E-commerce Market Imports from Major Countries |
8 Romania Alcohol E-commerce Market Key Performance Indicators |
8.1 Average order value (AOV) for alcohol products on e-commerce platforms |
8.2 Customer retention rate and repeat purchase frequency |
8.3 Website traffic and conversion rates for alcohol e-commerce websites |
8.4 Customer satisfaction scores and reviews for online alcohol purchases |
8.5 Growth rate of new customer acquisition through digital marketing campaigns |
9 Romania Alcohol E-commerce Market - Opportunity Assessment |
9.1 Romania Alcohol E-commerce Market Opportunity Assessment, By Product Type, 2022 & 2032F |
9.2 Romania Alcohol E-commerce Market Opportunity Assessment, By Platform, 2022 & 2032F |
9.3 Romania Alcohol E-commerce Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
9.4 Romania Alcohol E-commerce Market Opportunity Assessment, By End User, 2022 & 2032F |
10 Romania Alcohol E-commerce Market - Competitive Landscape |
10.1 Romania Alcohol E-commerce Market Revenue Share, By Companies, 2025 |
10.2 Romania Alcohol E-commerce Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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