| Product Code: ETC4514002 | Publication Date: Jul 2023 | Updated Date: Oct 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Shubham Deep | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
In 2024, China saw steady import shipments of automotive NVH materials, with top exporters being the USA, Taiwan, Luxembourg, Japan, and South Korea. The market concentration, as measured by HHI, remained moderate, indicating a healthy level of competition among suppliers. Despite a slight decline in the compound annual growth rate (CAGR) from 2020 to 2024 at -2.45%, the sector showed resilience with a positive growth rate of 0.41% from 2023 to 2024. This data suggests a stable market for automotive NVH materials in China, with key players continuing to supply high-quality products to meet demand.

The China Automotive NVH (Noise, Vibration, and Harshness) Materials Market is experiencing significant growth due to the increasing demand for quieter and more comfortable vehicles. NVH materials are essential components in automotive manufacturing to reduce noise and vibrations, thereby enhancing the overall driving experience. Factors such as stringent regulations on vehicle noise levels, rising consumer awareness about cabin comfort, and the booming automotive industry in China are driving the market growth. Key players in the market are focusing on developing innovative lightweight NVH materials to improve fuel efficiency and reduce emissions. Additionally, advancements in technology, such as the use of acoustic barriers and damping materials, are further propelling the market forward. The China Automotive NVH Materials Market is expected to continue expanding as automakers prioritize enhancing vehicle comfort and performance.
The China Automotive NVH (Noise, Vibration, and Harshness) Materials Market is experiencing a shift towards lightweight materials such as polymer-based composites and foams to improve fuel efficiency and reduce overall vehicle weight. With the increasing focus on electric vehicles and the growing demand for quieter and more comfortable driving experiences, there is a rising demand for advanced NVH materials that offer superior sound insulation and vibration damping properties. Additionally, the implementation of stricter noise pollution regulations in urban areas is driving the adoption of noise-reducing materials in automotive manufacturing. Opportunities in the market include partnerships between NVH material suppliers and automotive manufacturers to develop innovative solutions, as well as investments in research and development to create sustainable and cost-effective materials for the evolving automotive industry in China.
In the China Automotive NVH Materials Market, challenges include stringent regulations on emissions and noise pollution, increasing demand for lightweight materials to improve fuel efficiency, and the need for advanced materials that can effectively reduce noise, vibration, and harshness levels in vehicles. Additionally, competition among manufacturers to develop innovative NVH materials that meet both performance and cost requirements presents a challenge. Furthermore, fluctuations in raw material prices and supply chain disruptions can impact the overall market dynamics. To succeed in this market, companies will need to focus on research and development efforts to create sustainable and cost-effective solutions that comply with regulatory standards while meeting consumer expectations for improved driving comfort and reduced environmental impact.
The China Automotive NVH (Noise, Vibration, and Harshness) Materials Market is primarily driven by the increasing demand for a quieter and more comfortable driving experience among consumers. The growing automotive industry in China, coupled with stringent government regulations on noise pollution, is fueling the adoption of NVH materials in vehicles. Additionally, advancements in technology have led to the development of innovative NVH materials that offer superior acoustic and vibration damping properties, further driving market growth. With a focus on enhancing vehicle performance, comfort, and overall driving experience, automakers are increasingly incorporating NVH materials in their vehicles, thus boosting the market demand for these materials in China.
Government policies related to the China Automotive NVH (Noise, Vibration, and Harshness) Materials Market are aimed at promoting the use of lightweight and environmentally-friendly materials to reduce vehicle noise and vibration levels. China has implemented regulations to enforce the use of sound-absorbing and damping materials in automotive manufacturing to meet strict noise pollution standards. Additionally, the government has provided incentives and subsidies for the development and adoption of innovative NVH materials in the automotive industry to enhance vehicle performance and comfort while also reducing emissions. Compliance with these policies is essential for automotive manufacturers to ensure market competitiveness and meet evolving consumer preferences for quieter and more sustainable vehicles in China.
The future outlook for the China Automotive NVH materials market appears promising, driven by the increasing demand for improved noise, vibration, and harshness (NVH) insulation in vehicles to enhance passenger comfort and driving experience. Factors such as the growing automotive industry, rising consumer expectations for quieter and more refined vehicles, and stringent regulations on vehicle noise and emissions are expected to fuel the market growth. Additionally, advancements in material technologies, such as the development of lightweight and eco-friendly NVH materials, are likely to create new opportunities for market expansion. As automakers continue to focus on enhancing NVH performance in vehicles, the China Automotive NVH materials market is projected to experience steady growth in the coming years.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 China Automotive NVH Materials Market Overview |
3.1 China Country Macro Economic Indicators |
3.2 China Automotive NVH Materials Market Revenues & Volume, 2021 & 2031F |
3.3 China Automotive NVH Materials Market - Industry Life Cycle |
3.4 China Automotive NVH Materials Market - Porter's Five Forces |
3.5 China Automotive NVH Materials Market Revenues & Volume Share, By Material Type, 2021 & 2031F |
3.6 China Automotive NVH Materials Market Revenues & Volume Share, By Vehicle Type, 2021 & 2031F |
3.7 China Automotive NVH Materials Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 China Automotive NVH Materials Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for lightweight vehicles to improve fuel efficiency |
4.2.2 Stringent regulations focusing on reducing noise and vibration in vehicles |
4.2.3 Growing automotive industry in China leading to higher demand for NVH materials |
4.3 Market Restraints |
4.3.1 Fluctuating raw material prices impacting production costs |
4.3.2 Lack of awareness and understanding about the benefits of NVH materials among consumers |
5 China Automotive NVH Materials Market Trends |
6 China Automotive NVH Materials Market, By Types |
6.1 China Automotive NVH Materials Market, By Material Type |
6.1.1 Overview and Analysis |
6.1.2 China Automotive NVH Materials Market Revenues & Volume, By Material Type, 2021 - 2031F |
6.1.3 China Automotive NVH Materials Market Revenues & Volume, By Thermoplastic Polymer, 2021 - 2031F |
6.1.4 China Automotive NVH Materials Market Revenues & Volume, By Engineering Resin, 2021 - 2031F |
6.2 China Automotive NVH Materials Market, By Vehicle Type |
6.2.1 Overview and Analysis |
6.2.2 China Automotive NVH Materials Market Revenues & Volume, By Passenger Cars, 2021 - 2031F |
6.2.3 China Automotive NVH Materials Market Revenues & Volume, By Light Commercial Vehicles, 2021 - 2031F |
6.2.4 China Automotive NVH Materials Market Revenues & Volume, By Heavy Commercial Vehicles, 2021 - 2031F |
6.3 China Automotive NVH Materials Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 China Automotive NVH Materials Market Revenues & Volume, By Absorption, 2021 - 2031F |
6.3.3 China Automotive NVH Materials Market Revenues & Volume, By Insulation, 2021 - 2031F |
7 China Automotive NVH Materials Market Import-Export Trade Statistics |
7.1 China Automotive NVH Materials Market Export to Major Countries |
7.2 China Automotive NVH Materials Market Imports from Major Countries |
8 China Automotive NVH Materials Market Key Performance Indicators |
8.1 Percentage of vehicles using NVH materials in China |
8.2 Adoption rate of advanced NVH materials in automotive manufacturing |
8.3 Number of partnerships between NVH material suppliers and automotive manufacturers in China |
9 China Automotive NVH Materials Market - Opportunity Assessment |
9.1 China Automotive NVH Materials Market Opportunity Assessment, By Material Type, 2021 & 2031F |
9.2 China Automotive NVH Materials Market Opportunity Assessment, By Vehicle Type, 2021 & 2031F |
9.3 China Automotive NVH Materials Market Opportunity Assessment, By Application, 2021 & 2031F |
10 China Automotive NVH Materials Market - Competitive Landscape |
10.1 China Automotive NVH Materials Market Revenue Share, By Companies, 2024 |
10.2 China Automotive NVH Materials Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |