| Product Code: ETC11370693 | Publication Date: Apr 2025 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
China import of tissues from key countries like the USA, South Korea, Japan, Germany, and Portugal maintained a high Herfindahl-Hirschman Index (HHI) concentration in 2024. Despite a negative compound annual growth rate (CAGR) of -9.41% from 2020 to 2024, there was a notable growth spike of 20.5% from 2023 to 2024, indicating a potential shift in market dynamics. This data suggests that the Chinese tissue import market is experiencing fluctuations and could be influenced by various factors such as trade agreements, consumer preferences, and economic conditions.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 China Away from Home Tissues Market Overview |
3.1 China Country Macro Economic Indicators |
3.2 China Away from Home Tissues Market Revenues & Volume, 2021 & 2031F |
3.3 China Away from Home Tissues Market - Industry Life Cycle |
3.4 China Away from Home Tissues Market - Porter's Five Forces |
3.5 China Away from Home Tissues Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 China Away from Home Tissues Market Revenues & Volume Share, By Material Type, 2021 & 2031F |
3.7 China Away from Home Tissues Market Revenues & Volume Share, By Restaurants, 2021 & 2031F |
3.8 China Away from Home Tissues Market Revenues & Volume Share, By Online Retail, 2021 & 2031F |
4 China Away from Home Tissues Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing urbanization in China leading to higher demand for away-from-home tissues. |
4.2.2 Growth in the tourism industry in China driving the demand for tissues in hotels, restaurants, and other public places. |
4.2.3 Rising awareness about hygiene and cleanliness among Chinese consumers boosting the usage of away-from-home tissues. |
4.3 Market Restraints |
4.3.1 Intense competition among tissue manufacturers in China could lead to price wars and margin pressures. |
4.3.2 Fluctuations in raw material prices such as pulp and chemicals impacting the cost of production for tissue manufacturers. |
4.3.3 Regulatory constraints and environmental concerns regarding the use of disposable tissues leading to potential restrictions. |
5 China Away from Home Tissues Market Trends |
6 China Away from Home Tissues Market, By Types |
6.1 China Away from Home Tissues Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 China Away from Home Tissues Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 China Away from Home Tissues Market Revenues & Volume, By Toilet Paper, 2021 - 2031F |
6.1.4 China Away from Home Tissues Market Revenues & Volume, By Facial Tissue, 2021 - 2031F |
6.1.5 China Away from Home Tissues Market Revenues & Volume, By Paper Towels, 2021 - 2031F |
6.1.6 China Away from Home Tissues Market Revenues & Volume, By Napkins, 2021 - 2031F |
6.1.7 China Away from Home Tissues Market Revenues & Volume, By Wipes, 2021 - 2031F |
6.2 China Away from Home Tissues Market, By Material Type |
6.2.1 Overview and Analysis |
6.2.2 China Away from Home Tissues Market Revenues & Volume, By Virgin Wood Pulp, 2021 - 2031F |
6.2.3 China Away from Home Tissues Market Revenues & Volume, By Recycled Paper, 2021 - 2031F |
6.2.4 China Away from Home Tissues Market Revenues & Volume, By Bamboo, 2021 - 2031F |
6.2.5 China Away from Home Tissues Market Revenues & Volume, By Non-Woven Fabrics, 2021 - 2031F |
6.3 China Away from Home Tissues Market, By Restaurants |
6.3.1 Overview and Analysis |
6.3.2 China Away from Home Tissues Market Revenues & Volume, By Healthcare Facilities, 2021 - 2031F |
6.3.3 China Away from Home Tissues Market Revenues & Volume, By Educational Institutions, 2021 - 2031F |
6.3.4 China Away from Home Tissues Market Revenues & Volume, By Public Restrooms, 2021 - 2031F |
6.4 China Away from Home Tissues Market, By Online Retail |
6.4.1 Overview and Analysis |
6.4.2 China Away from Home Tissues Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.4.3 China Away from Home Tissues Market Revenues & Volume, By Convenience Stores, 2021 - 2031F |
6.4.4 China Away from Home Tissues Market Revenues & Volume, By Wholesale Distributors, 2021 - 2031F |
7 China Away from Home Tissues Market Import-Export Trade Statistics |
7.1 China Away from Home Tissues Market Export to Major Countries |
7.2 China Away from Home Tissues Market Imports from Major Countries |
8 China Away from Home Tissues Market Key Performance Indicators |
8.1 Average revenue per user (ARPU) for away-from-home tissue products in China. |
8.2 Adoption rate of eco-friendly or sustainable tissue products in the market. |
8.3 Percentage of hotels/restaurants adopting premium tissue brands for guest usage. |
8.4 Customer satisfaction scores related to the quality and availability of away-from-home tissues in public places. |
8.5 Frequency of tissue product innovations and new product launches in the market. |
9 China Away from Home Tissues Market - Opportunity Assessment |
9.1 China Away from Home Tissues Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 China Away from Home Tissues Market Opportunity Assessment, By Material Type, 2021 & 2031F |
9.3 China Away from Home Tissues Market Opportunity Assessment, By Restaurants, 2021 & 2031F |
9.4 China Away from Home Tissues Market Opportunity Assessment, By Online Retail, 2021 & 2031F |
10 China Away from Home Tissues Market - Competitive Landscape |
10.1 China Away from Home Tissues Market Revenue Share, By Companies, 2024 |
10.2 China Away from Home Tissues Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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