| Product Code: ETC026681 | Publication Date: Oct 2020 | Updated Date: Mar 2026 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
China deodorants and anti-perspirant import market in 2024 continued to be dominated by top exporting countries such as Japan, Metropolitan France, Germany, USA, and Thailand. Despite a slight decline in growth rate from 2023 to 2024, with a -6.5% change, the market maintained a steady Compound Annual Growth Rate (CAGR) of 3.28% from 2020 to 2024. The High Herfindahl-Hirschman Index (HHI) indicates a concentrated market, suggesting a competitive landscape among key players. Overall, the import shipments of deodorants and anti-perspirant products show resilience and potential for further development in the Chinese market.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 China Deodorants and Anti-Perspirant Products Market Overview |
3.1 China Country Macro Economic Indicators |
3.2 China Deodorants and Anti-Perspirant Products Market Revenues & Volume, 2022 & 2032F |
3.3 China Deodorants and Anti-Perspirant Products Market - Industry Life Cycle |
3.4 China Deodorants and Anti-Perspirant Products Market - Porter's Five Forces |
3.5 China Deodorants and Anti-Perspirant Products Market Revenues & Volume Share, By Function, 2022 & 2032F |
3.6 China Deodorants and Anti-Perspirant Products Market Revenues & Volume Share, By Ingredient, 2022 & 2032F |
4 China Deodorants and Anti-Perspirant Products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about personal hygiene and grooming |
4.2.2 Rising disposable income leading to higher spending on personal care products |
4.2.3 Growing urbanization and changing lifestyle trends favoring the use of deodorants and anti-perspirants |
4.3 Market Restraints |
4.3.1 Strong presence of traditional remedies and home-made solutions for body odor |
4.3.2 Concerns about the chemicals and ingredients used in deodorants and anti-perspirants |
4.3.3 Seasonal variations impacting usage patterns |
5 China Deodorants and Anti-Perspirant Products Market Trends |
6 China Deodorants and Anti-Perspirant Products Market, By Types |
6.1 China Deodorants and Anti-Perspirant Products Market, By Function |
6.1.1 Overview and Analysis |
6.1.2 China Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Function, 2022 - 2032F |
6.1.3 China Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Aerosol Spray, 2022 - 2032F |
6.1.4 China Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Cream, 2022 - 2032F |
6.1.5 China Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Roll-On, 2022 - 2032F |
6.1.6 China Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Gel, 2022 - 2032F |
6.2 China Deodorants and Anti-Perspirant Products Market, By Ingredient |
6.2.1 Overview and Analysis |
6.2.2 China Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Alcohol, 2022 - 2032F |
6.2.3 China Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Antimicrobials, 2022 - 2032F |
6.2.4 China Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Conditioner and Moisturizer, 2022 - 2032F |
6.2.5 China Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Fragrances, 2022 - 2032F |
6.2.6 China Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Paraben and Propellants, 2022 - 2032F |
6.2.7 China Deodorants and Anti-Perspirant Products Market Revenues & Volume, By Others, 2022 - 2032F |
7 China Deodorants and Anti-Perspirant Products Market Import-Export Trade Statistics |
7.1 China Deodorants and Anti-Perspirant Products Market Export to Major Countries |
7.2 China Deodorants and Anti-Perspirant Products Market Imports from Major Countries |
8 China Deodorants and Anti-Perspirant Products Market Key Performance Indicators |
8.1 Consumer satisfaction levels with the effectiveness of deodorants and anti-perspirants |
8.2 Number of new product launches and innovations in the market |
8.3 Rate of adoption of natural, organic, and sustainable deodorant products |
8.4 Frequency of usage and re-purchase behavior among consumers |
8.5 Social media engagement and influencer collaborations for deodorant brands |
9 China Deodorants and Anti-Perspirant Products Market - Opportunity Assessment |
9.1 China Deodorants and Anti-Perspirant Products Market Opportunity Assessment, By Function, 2022 & 2032F |
9.2 China Deodorants and Anti-Perspirant Products Market Opportunity Assessment, By Ingredient, 2022 & 2032F |
10 China Deodorants and Anti-Perspirant Products Market - Competitive Landscape |
10.1 China Deodorants and Anti-Perspirant Products Market Revenue Share, By Companies, 2025 |
10.2 China Deodorants and Anti-Perspirant Products Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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