Market Forecast By Product Type (Fresh, Processed), By Processing Technology (Raw, Dried, Canned), By End Use (Desserts & Ice-creams, Soft Drinks, Bakery, Confectionery, Snacks, Powder Premixes, Others) And Competitive Landscape
| Product Code: ETC6741820 | Publication Date: Sep 2024 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Vasudha | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
According to 6Wresearch internal database and industry insights, the China Durian Market is projected to grow at a compound annual growth rate (CAGR) of 7.8% during the forecast period (2026–2032).
Below is the evaluation of the year-wise growth rate along with key drivers:
| Years | Estimated Annual Growth (%) | Growth Drivers |
| 2021 | 6.5% | Exotic fruits and durian's unique flavor profile is increasing its demand. |
| 2022 | 6.8% | Desserts and ice creams are using durian highly. |
| 2023 | 7.1% | High imports and availability of fresh durian in supermarkets. |
| 2024 | 7.4% | Government programs are supporting the durian industry and its export. |
| 2025 | 7.6% | Expansion of durian-based products in Chinese food markets. |
The China Durian Market report thoroughly covers the market by product type, processing technology, and end-use. The report provides detailed analysis of ongoing market trends, opportunities/high-growth areas, and market drivers, helping stakeholders devise and align their market strategies according to current and future market dynamics.
| Report Name | China Durian Market |
| Forecast period | 2026–2032 |
| CAGR | 7.8% |
| Growing Sector | Food & Beverage |
China Durian Industry is experiencing growth due to increasing consumer interest in exotic fruits and the popularity of durian-based products in desserts, soft drinks, and bakery items. The market is further supported by government initiatives to improve the durian industry, as well as surging imports to meet the growing requirement. As the fruit’s distinctive taste and versatility gain popularity in different food applications, the durian market is expected to grow, especially in urban areas where the need for premium and exotic foods is rising.
Below are some prominent drivers and their influence on the market dynamics:
| Drivers | Primary Segments Affected | Why It Matters |
| Demand for Exotic Fruits | By Product Type (Fresh, Processed) | The rising interest in unique, exotic fruits, such as durian, raises market growth. |
| Government Support for Agriculture | By Processing Technology (Raw, Dried, Canned) | There are several measures, promoting fruit cultivation and processing techniques which enhance durian availability. |
| Popularity of Durian in Desserts | By End-Use (Desserts & Ice-creams) | The growing use of durian in various dessert products is increasing consumer demand. |
| Increasing Urbanization | By End-Use (Soft Drinks, Bakery, Confectionery) | The rise in urban areas leads to greater consumption of durian-based packaged products. |
| Innovation in Product Offerings | By End-Use (Snacks, Powder Premixes) | New product formulations, such as durian powder and snacks, are broadening market appeal. |
The China Durian Market size is projected to grow significantly with a CAGR of 7.8% during the forecast period of 2026–2032. Rising requirements for exotic fruits and government supported initiatives, are major factors driving the market. Along with this, the use of durian is rising in a variety of products. These include desserts, soft drinks, and snacks. Rapid urbanization and the demand for premium products is also rising. This is a major factor, that is fueling the demand for durian market in China. This is further boosted by the development of durian cultivation and processing. In addition to this, the innovations in durian-based products, such as powder premixes and health-focused snacks, will contribute to broader market incorporation. All these factors contribute significantly to China Durian Market Growth.
Below are some prominent restraints and their influence on the market dynamics:
| Restraints | Primary Segments Affected | What This Means |
| High Cost of Fresh Durian | By Product Type (Fresh) | High import costs restricts affordability, especially for lower-income consumers. |
| Limited Durian Cultivation Areas | By Product Type (Fresh, Processed) | Limited domestic cultivation hampers with availability and raises import reliance. |
| Lack of Awareness in Rural Areas | By End-Use (Confectionery, Snacks) | Low awareness in rural markets restricts product adoption in non-urban areas. |
| Storage & Transportation Challenges | By Processing Technology (Dried, Canned) | Quality degradation and wastage are result of poor storage and transport infrastructure. |
China Durian Market high cost of fresh durian and lack of domestic production is a major factor restricting market growth. The logistical hurdles related to storage and transportation is another challenge restricting market penetration. Although, the popularity of durian is rising in urban areas, but the lack of knowledge about it in rural areas along with the price of the product restrict its demand and constraint its adoption across all demographics. Moreover, the high import dependency and fluctuations in supply and cost are some other factors impacting demand.
Some major trends contributing to the China Durian Market growth are:
Some investment opportunities that will shape the dynamics of the China Durian Market include:
Below is the list of prominent companies leading the China Durian Market:
| Company Name | Thai Durian Co., Ltd. |
| Headquarters | Thailand |
| Established | 2003 |
| Website | Click Here |
Thai Durian is one of the largest producers and exporters of durian, offering both fresh and processed durian products in international markets, including China.
| Company Name | Guanxi Durian |
| Headquarters | Guangxi, China |
| Established | 2010 |
| Website | - |
Guanxi Durian is a leading Chinese durian supplier, focusing on providing fresh and processed durian to meet the growing domestic demand.
| Company Name | Durian World |
| Headquarters | Malaysia |
| Established | 2015 |
| Website | - |
Durian World supplies high-quality durians to China, specializing in fresh, canned, and frozen durian varieties, with an emphasis on quality control.
| Company Name | Tropical Fruits Co. |
| Headquarters | Malaysia |
| Established | 1998 |
| Website | - |
Tropical Fruits is a prominent exporter of durians, focusing on fresh and processed durian products, including frozen and canned durians, to meet market demand in China.
| Company Name | Green Farm Durian |
| Headquarters | Thailand |
| Established | 2012 |
| Website | - |
Green Farm Durian is a leading supplier of durian products in China, providing high-quality fresh durians and various durian-based processed goods like snacks and powders.
According to Chinese government data, several policies have been implemented to support the durian industry, including regulations on import standards for fresh and processed durians. The National Fruit Industry Development Plan and other agricultural policies focus at enhancing the quality of fruit products and expand domestic cultivation. Furthermore, the government also supports agricultural practices that enhance durian production efficiency, making sure of a stable supply to meet rising demand. These initiatives are contributing to the market’s growth and giving the necessary infrastructure for durian’s increasing popularity in China.
The China Durian Market Share is anticipated to rise steadily due to surging need for exotic fruits, particularly in urban areas. Government initiatives to support the durian industry, along with rising consumer demand for durian-based products, will drive further market expansion. In addition, improvements in cultivation techniques and processing technologies will make durian more accessible and affordable, fueling its incorporation across the country. As product innovation continues, new forms of durian-based goods such as beverages, snacks, and powdered forms will continue to expand the fruit’s market presence.
The report offers a comprehensive study of the following market segments and their leading categories:
According to Rashika, Senior Research Analyst at 6Wresearch, Fresh durian will dominate the market as it is widely consumed in China, especially in its natural form for desserts, ice creams, and direct consumption.
Raw durian will dominate in the processing technology segment as fresh durian is often used in raw form for all kinds of applications, particularly in restaurants and households. Its natural sweetness and texture make it a favourable choice for many traditional and modern dishes.
Durian’s primary use in desserts and ice creams will lead the market, fueled by its rising popularity as a flavor in premium dessert products. The rich and creamy texture of durian improves its appeal in high-end confectionery products.
The report provides a detailed analysis of the following market segments and subsegments:
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1 Executive Summary |
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2 Introduction |
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2.1 Key Highlights of the Report |
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2.2 Report Description |
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2.3 Market Scope & Segmentation |
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2.4 Research Methodology |
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2.5 Assumptions |
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3 China Durian Market Overview |
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3.1 China Country Macro Economic Indicators |
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3.2 China Durian Market Revenues & Volume, 2022 & 2032F |
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3.3 China Durian Market - Industry Life Cycle |
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3.4 China Durian Market - Porter's Five Forces |
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3.5 China Durian Market Revenues & Volume Share, By Product Type, 2022 & 2032F |
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3.6 China Durian Market Revenues & Volume Share, By Processing Technology, 2022 & 2032F |
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3.7 China Durian Market Revenues & Volume Share, By End Use, 2022 & 2032F |
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4 China Durian Market Dynamics |
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4.1 Impact Analysis |
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4.2 Market Drivers |
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4.2.1 Increasing consumer awareness and demand for exotic fruits like durian in China |
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4.2.2 Growing disposable income and changing consumer preferences towards healthier food choices |
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4.2.3 Expansion of retail channels and e-commerce platforms offering durian products in China |
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4.3 Market Restraints |
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4.3.1 Seasonal availability and limited shelf life of fresh durian impacting supply chain and pricing |
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4.3.2 Import regulations and restrictions on durian affecting market access and pricing |
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4.3.3 Competition from other tropical fruits and alternatives in the Chinese market |
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5 China Durian Market Trends |
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6 China Durian Market, By Types |
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6.1 China Durian Market, By Product Type |
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6.1.1 Overview and Analysis |
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6.1.2 China Durian Market Revenues & Volume, By Product Type, 2022- 2032F |
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6.1.3 China Durian Market Revenues & Volume, By Fresh, 2022- 2032F |
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6.1.4 China Durian Market Revenues & Volume, By Processed, 2022- 2032F |
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6.2 China Durian Market, By Processing Technology |
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6.2.1 Overview and Analysis |
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6.2.2 China Durian Market Revenues & Volume, By Raw, 2022- 2032F |
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6.2.3 China Durian Market Revenues & Volume, By Dried, 2022- 2032F |
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6.2.4 China Durian Market Revenues & Volume, By Canned, 2022- 2032F |
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6.3 China Durian Market, By End Use |
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6.3.1 Overview and Analysis |
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6.3.2 China Durian Market Revenues & Volume, By Desserts & Ice-creams, 2022- 2032F |
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6.3.3 China Durian Market Revenues & Volume, By Soft Drinks, 2022- 2032F |
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6.3.4 China Durian Market Revenues & Volume, By Bakery, 2022- 2032F |
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6.3.5 China Durian Market Revenues & Volume, By Confectionery, 2022- 2032F |
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6.3.6 China Durian Market Revenues & Volume, By Snacks, 2022- 2032F |
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6.3.7 China Durian Market Revenues & Volume, By Powder Premixes, 2022- 2032F |
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7 China Durian Market Import-Export Trade Statistics |
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7.1 China Durian Market Export to Major Countries |
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7.2 China Durian Market Imports from Major Countries |
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8 China Durian Market Key Performance Indicators |
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8.1 Average selling price of durian products in China |
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8.2 Number of durian product launches and innovations in the market |
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8.3 Consumer engagement and social media mentions related to durian in China |
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8.4 Market penetration of durian products in tier 2 and tier 3 cities in China |
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8.5 Sustainability practices and certifications adopted by durian suppliers in China |
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9 China Durian Market - Opportunity Assessment |
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9.1 China Durian Market Opportunity Assessment, By Product Type, 2022 & 2032F |
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9.2 China Durian Market Opportunity Assessment, By Processing Technology, 2022 & 2032F |
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9.3 China Durian Market Opportunity Assessment, By End Use, 2022 & 2032F |
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10 China Durian Market - Competitive Landscape |
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10.1 China Durian Market Revenue Share, By Companies, 2025 |
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10.2 China Durian Market Competitive Benchmarking, By Operating and Technical Parameters |
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11 Company Profiles |
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12 Recommendations |
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13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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