Market Forecast By End User (Food service, Retail customers), By Distribution Channel (Store Based, Non-Store Based) And Competitive Landscape
| Product Code: ETC382161 | Publication Date: Aug 2022 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Despite a decline in the Compound Annual Growth Rate (CAGR) from 2020 to 2024, China frozen meat import market continued to witness moderate concentration, with top exporters being the USA, Spain, Netherlands, Denmark, and Canada in 2024. The negative growth rate in 2023-24 may indicate challenges faced by the industry, potentially influenced by factors such as changing consumer preferences and global trade dynamics. Monitoring these trends and understanding the reasons behind the decline will be crucial for stakeholders in the frozen meat import market.

According to 6Wresearch internal database and industry insights, the China Frozen Meat Market is expected to grow at a CAGR of 7.5% during 2025–2031. The frozen meat industry continues to play a significant role in meeting the growing demand for convenient and preserved food solutions in both urban and rural areas.
| Report Name | China Frozen Meat Market |
| Forecast period | 2025-2031 |
| CAGR | 7.5% |
| Growing Sector | Frozen Poultry and Beef |
The China Frozen Meat Market report thoroughly covers the market by end user and distribution channel. The report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high-growth areas, and market drivers to help stakeholders align their strategies with current and future market dynamics.
The rising demand for convenience food, particularly frozen poultry and beef, has been driving the rapid growth of China frozen meat market. Urbanization and rising disposable incomes also play a key role in fueling market growth. Evolving lifestyles have resulted in the transition toward frozen meat consumption. The industry consists of a wide variety of frozen meats, including pork, poultry, beef, and lamb. Further, market revenue is accelerated by the increasing number of hypermarkets, supermarkets, and e-commerce platforms.
The China Frozen Meat Market is anticipated to grow at a CAGR of 7.5% during the forecast period 2025-2031. The demand for easy-to-cook and long-shelf-life meat products is one of the major drivers of the China frozen meat market growth. The foodservice industry drives the market in an upward trajectory. Another factor for expansion is heightened entry of retail chains. The demand for convenience food will increase due to technological innovations in freezing and packaging techniques.
The China frozen meat market encounter numerous challenges that hinder its growth. Major obstacles include high logistics and transportation costs owing to refrigeration requirement. Regulatory complexities concerning food safety acts as a barrier to adoption. Uncertain prices of meat obstruct market expansion. Restrained access to innovative freezing and packaging technologies is a critical challenge for smaller companies. Meanwhile, larger market players emphasize supply chain enhancement and cost reduction. Consumer worries about meat quality and sustainability shape purchasing patterns.
The China frozen meat market is experiencing transformational trends. increasing adoption of frozen ready-to-eat meals, organic frozen meat, and convenience-driven packaging are key trends in the industry. Additionally, the popularity of plant-based and lab-grown meat options, as consumers look for healthier and sustainable alternatives. Frozen meat sales are fueled by e-commerce platforms and online food delivery. The China frozen meat market share is enhanced by digital marketing strategies by major retailers. Advancement in freezing technologies and product customization continue to fuel the market.
The China frozen meat market offers promising opportunities for growth, including prospects in packaging advancements. Some prospects can be found in organic offerings, plant-based frozen meats, and value-added products such as marinated frozen meats. Partnerships with supermarkets, food service providers, and e-commerce platforms provide new avenues for growth. Additionally, expanding distribution networks in smaller cities and rural areas can offer opportunities for market share expansion.
Prominent companies that drive the China Frozen Meat Market include Yurun Group, WH Group, Dachan Food, Wens Foodstuff, Anjoy Foods, Fujian Sunner, and Shandong Longda Meishi. These players lead in the market by offering high-quality frozen meat products in several segments, like poultry, pork, and processed meats, with widespread distribution networks and a intense emphasis on advancement.
The China frozen meat market is regulated by the China Food and Drug Administration (CFDA), which enforces safety standards for meat products, including frozen items. Government initiatives such as the “China Food Safety Law” ensure that food products meet strict hygiene and traceability regulations. The government also supports the industry through policies aimed at enhancing the cold chain logistics infrastructure. Additionally, regulations promoting sustainable farming and responsible sourcing practices are shaping consumer preferences.
The China frozen meat market is positioned to progress consistently, with infrastructure upgrades, sustainability reforms, and increasing global demand supporting. Diversifying into non-traditional export markets and investment in traceability technology will improve competitiveness. E-commerce platforms will provide accessibility and convenience which will increase its importance in frozen meat distribution. With coordinated efforts of government and industry, the market is set for inclusive economic growth and long-term resilience.
The report offers a comprehensive study of the following market segments and their leading categories:
The food service segment is expected to dominate the China frozen meat market, driven by the increasing demand for frozen meat in hotels, restaurants, and catering services. The convenience of frozen meats make them ideal for food service providers.
According to Adammya, Senior Research Analyst at 6Wresearch, frozen poultry is expected to lead the market due to the widespread consumption of chicken and other poultry products. It is used extensively in both household kitchens and food service establishments.
Store-based distribution channels dominate the China frozen meat market due to the high volume of frozen meat sales through supermarkets and specialty grocery stores. Consumers prefer to buy frozen meat from physical stores where they can inspect the product quality.
The Market report covers a detailed analysis of the following market segments:
| 1 Executive Summary |
| 2 Introduction |
| 2.1 Key Highlights of the Report |
| 2.2 Report Description |
| 2.3 Market Scope & Segmentation |
| 2.4 Research Methodology |
| 2.5 Assumptions |
| 3 China Frozen Meat Market Overview |
| 3.1 China Country Macro Economic Indicators |
| 3.2 China Frozen Meat Market Revenues & Volume, 2021 & 2031F |
| 3.3 China Frozen Meat Market - Industry Life Cycle |
| 3.4 China Frozen Meat Market - Porter's Five Forces |
| 3.5 China Frozen Meat Market Revenues & Volume Share, By End User, 2021 & 2031F |
| 3.6 China Frozen Meat Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
| 4 China Frozen Meat Market Dynamics |
| 4.1 Impact Analysis |
| 4.2 Market Drivers |
| 4.2.1 Increasing demand for convenience foods due to changing lifestyles and busy schedules |
| 4.2.2 Growing popularity of frozen meat products for their longer shelf life and easy storage |
| 4.2.3 Rising consumer awareness about food safety and quality standards |
| 4.3 Market Restraints |
| 4.3.1 Fluctuating prices of raw materials impacting production costs |
| 4.3.2 Stringent regulations and certifications required for frozen meat products |
| 4.3.3 Competition from fresh meat products and other alternative protein sources |
| 5 China Frozen Meat Market Trends |
| 6 China Frozen Meat Market Segmentations |
| 6.1 China Frozen Meat Market, By End User |
| 6.1.1 Overview and Analysis |
| 6.1.2 China Frozen Meat Market Revenues & Volume, By Food service, 2021-2031F |
| 6.1.3 China Frozen Meat Market Revenues & Volume, By Retail customers, 2021-2031F |
| 6.2 China Frozen Meat Market, By Distribution Channel |
| 6.2.1 Overview and Analysis |
| 6.2.2 China Frozen Meat Market Revenues & Volume, By Store Based, 2021-2031F |
| 6.2.3 China Frozen Meat Market Revenues & Volume, By Non-Store Based, 2021-2031F |
| 7 China Frozen Meat Market Import-Export Trade Statistics |
| 7.1 China Frozen Meat Market Export to Major Countries |
| 7.2 China Frozen Meat Market Imports from Major Countries |
| 8 China Frozen Meat Market Key Performance Indicators |
| 8.1 Average purchase frequency per customer |
| 8.2 Percentage of repeat customers |
| 8.3 Growth rate in online sales of frozen meat products |
| 8.4 Number of new product launches in the frozen meat segment |
| 8.5 Customer satisfaction scores related to product quality and packaging |
| 9 China Frozen Meat Market - Opportunity Assessment |
| 9.1 China Frozen Meat Market Opportunity Assessment, By End User, 2021 & 2031F |
| 9.2 China Frozen Meat Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
| 10 China Frozen Meat Market - Competitive Landscape |
| 10.1 China Frozen Meat Market Revenue Share, By Companies, 2024 |
| 10.2 China Frozen Meat Market Competitive Benchmarking, By Operating and Technical Parameters |
| 11 Company Profiles |
| 12 Recommendations |
| 13 Disclaimer |