China Home Fragrance Market Outlook | Growth, Value, Analysis, COVID-19 IMPACT, Industry, Share, Size, Revenue, Trends, Companies & Forecast

Market Forecast By Product Type (Candles, Room Sprays, Reed Diffuser, Essential Oils, Incense Sticks), By Distribution Channel (Offline Channels, Online Channel) And Competitive Landscape
Product Code: ETC328161 Publication Date: Aug 2022 Updated Date: Aug 2025 Product Type: Market Research Report
Publisher: 6Wresearch Author: Shubham Padhi No. of Pages: 75 No. of Figures: 35 No. of Tables: 20

China Home Fragrance Market Size Growth Rate


The China Home Fragrance Market could see a tapering of growth rates over 2025 to 2029. Beginning strongly at 9.56% in 2025, growth softens to 7.20% in 2029.

China Home Fragrance Market Growth Rate

China Home Fragrance Market Overview

China`s Home Fragrance Market is expanding as consumers seek a wide range of products to enhance the ambiance and atmosphere of their living spaces. Home fragrance products include candles, diffusers, and air fresheners, used to create pleasant and personalized environments. The market growth is driven by rising consumer interest in home décor and wellness, advancements in fragrance technologies, and the increasing availability of diverse and high-quality fragrance options. The focus on premium and innovative products supports market expansion.

Drivers of the market

The home fragrance market in China is driven by the increasing demand for home décor and personal care products that enhance the living environment. Home fragrances, such as candles, diffusers, and sprays, are popular among consumers looking to create a pleasant and relaxing atmosphere at home. The expansion of the home décor market, coupled with rising disposable incomes and changing consumer preferences, supports market growth. Additionally, the growing emphasis on wellness and self-care, as well as the development of new and innovative fragrance products, further drive market expansion. The rising popularity of e-commerce and online shopping platforms also contributes to market growth by making home fragrance products more accessible to consumers.

Challenges of the market

The home fragrance market in China faces challenges related to consumer preferences and market competition. With a wide range of fragrance options available, differentiating products and appealing to diverse consumer tastes can be challenging. Additionally, the market is competitive, with numerous brands vying for consumer attention, requiring continuous innovation and effective marketing strategies.

Government Policy of the market

The Home Fragrance market in China is influenced by government policies that prioritize product safety and environmental standards. The government’s focus on ensuring high-quality and compliant products drives demand for home fragrances that meet regulatory requirements. Policies supporting research and development in fragrance technologies and providing incentives for producing eco-friendly products are crucial for market growth. Additionally, government initiatives that promote sustainable practices and consumer health contribute to the development of this market.

Key Highlights of the Report:

  • China Home Fragrance Market Outlook
  • Market Size of China Home Fragrance Market, 2024
  • Forecast of China Home Fragrance Market, 2031
  • Historical Data and Forecast of China Home Fragrance Revenues & Volume for the Period 2018 - 2031
  • China Home Fragrance Market Trend Evolution
  • China Home Fragrance Market Drivers and Challenges
  • China Home Fragrance Price Trends
  • China Home Fragrance Porter's Five Forces
  • China Home Fragrance Industry Life Cycle
  • Historical Data and Forecast of China Home Fragrance Market Revenues & Volume By Product Type for the Period 2018 - 2031
  • Historical Data and Forecast of China Home Fragrance Market Revenues & Volume By Candles for the Period 2018 - 2031
  • Historical Data and Forecast of China Home Fragrance Market Revenues & Volume By Room Sprays for the Period 2018 - 2031
  • Historical Data and Forecast of China Home Fragrance Market Revenues & Volume By Reed Diffuser for the Period 2018 - 2031
  • Historical Data and Forecast of China Home Fragrance Market Revenues & Volume By Essential Oils for the Period 2018 - 2031
  • Historical Data and Forecast of China Home Fragrance Market Revenues & Volume By Incense Sticks for the Period 2018 - 2031
  • Historical Data and Forecast of China Home Fragrance Market Revenues & Volume By Distribution Channel for the Period 2018 - 2031
  • Historical Data and Forecast of China Home Fragrance Market Revenues & Volume By Offline Channels for the Period 2018 - 2031
  • Historical Data and Forecast of China Home Fragrance Market Revenues & Volume By Online Channel for the Period 2018 - 2031
  • China Home Fragrance Import Export Trade Statistics
  • Market Opportunity Assessment By Product Type
  • Market Opportunity Assessment By Distribution Channel
  • China Home Fragrance Top Companies Market Share
  • China Home Fragrance Competitive Benchmarking By Technical and Operational Parameters
  • China Home Fragrance Company Profiles
  • China Home Fragrance Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

6Wresearch actively monitors the China Home Fragrance Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the China Home Fragrance Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com

1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 China Home Fragrance Market Overview

3.1 China Country Macro Economic Indicators

3.2 China Home Fragrance Market Revenues & Volume, 2021 & 2031F

3.3 China Home Fragrance Market - Industry Life Cycle

3.4 China Home Fragrance Market - Porter's Five Forces

3.5 China Home Fragrance Market Revenues & Volume Share, By Product Type, 2021 & 2031F

3.6 China Home Fragrance Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F

4 China Home Fragrance Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing disposable income of Chinese consumers leading to higher spending on luxury and lifestyle products.

4.2.2 Growing awareness about health and wellness benefits associated with using home fragrances, driving demand for such products.

4.2.3 Rising popularity of home décor and interior design trends, with home fragrances being an essential part of creating a pleasant ambiance.

4.3 Market Restraints

4.3.1 Competition from traditional practices like incense and potpourri which are deeply rooted in Chinese culture.

4.3.2 Concerns regarding the use of synthetic chemicals in some home fragrance products, leading to a preference for natural and organic alternatives.

4.3.3 Economic fluctuations and uncertainty impacting consumer spending patterns and overall demand for non-essential products like home fragrances.

5 China Home Fragrance Market Trends

6 China Home Fragrance Market, By Types

6.1 China Home Fragrance Market, By Product Type

6.1.1 Overview and Analysis

6.1.2 China Home Fragrance Market Revenues & Volume, By Product Type, 2021-2031F

6.1.3 China Home Fragrance Market Revenues & Volume, By Candles, 2021-2031F

6.1.4 China Home Fragrance Market Revenues & Volume, By Room Sprays, 2021-2031F

6.1.5 China Home Fragrance Market Revenues & Volume, By Reed Diffuser, 2021-2031F

6.1.6 China Home Fragrance Market Revenues & Volume, By Essential Oils, 2021-2031F

6.1.7 China Home Fragrance Market Revenues & Volume, By Incense Sticks, 2021-2031F

6.2 China Home Fragrance Market, By Distribution Channel

6.2.1 Overview and Analysis

6.2.2 China Home Fragrance Market Revenues & Volume, By Offline Channels, 2021-2031F

6.2.3 China Home Fragrance Market Revenues & Volume, By Online Channel, 2021-2031F

7 China Home Fragrance Market Import-Export Trade Statistics

7.1 China Home Fragrance Market Export to Major Countries

7.2 China Home Fragrance Market Imports from Major Countries

8 China Home Fragrance Market Key Performance Indicators

8.1 Customer satisfaction scores reflecting the perceived quality and effectiveness of home fragrance products.

8.2 Number of repeat purchases indicating customer loyalty and product satisfaction.

8.3 Social media engagement metrics such as likes, shares, and comments on fragrance-related content, showing brand awareness and consumer interest.

8.4 Percentage increase in the use of online platforms for purchasing home fragrance products, reflecting the shift towards e-commerce in the market.

8.5 Growth in the number of premium and luxury home fragrance brands entering or expanding in the Chinese market, indicating market attractiveness and potential growth opportunities.

9 China Home Fragrance Market - Opportunity Assessment

9.1 China Home Fragrance Market Opportunity Assessment, By Product Type, 2021 & 2031F

9.2 China Home Fragrance Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F

10 China Home Fragrance Market - Competitive Landscape

10.1 China Home Fragrance Market Revenue Share, By Companies, 2024

10.2 China Home Fragrance Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

Pricing
  • Single User License
    $ 1,995
  • Department License
    $ 2,400
  • Site License
    $ 3,120
  • Global License
    $ 3,795
6Wresearch Support

Any Query

Call: +91-11-4302-4305
Email us: sales@6wresearch.com
Any Query? Click Here

Related Reports

Industry Events and Analyst Meet

Our Clients

Airtel
Canon
Contec
HoneyWell
Kriloskar
Pwc Logo
Samsung
Tata Teleservices

Whitepaper

Read All