Product Code: ETC12608325 | Publication Date: Apr 2025 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
The China kiwi market is experiencing steady growth driven by increasing consumer awareness of the fruit`s health benefits and rising demand for exotic fruits. China is one of the largest kiwi producers globally, with major kiwi-growing regions located in Shaanxi, Sichuan, and Henan provinces. The country also imports kiwis from countries like New Zealand to meet domestic demand. The market is characterized by a wide variety of kiwi cultivars, with the Hayward variety being the most popular. Key players in the China kiwi market include local producers, exporters, and retailers who are focusing on expanding cultivation areas and improving post-harvest handling techniques to meet quality standards and ensure market competitiveness. Overall, the China kiwi market presents opportunities for growth and innovation as consumer preferences shift towards healthy and exotic fruit choices.
The China kiwi market is experiencing a shift towards more sustainable and organic production practices, driven by increasing consumer awareness of food safety and environmental concerns. Consumers are showing a growing preference for locally grown kiwis, leading to a rise in domestic production. Additionally, there is a rising demand for premium kiwi varieties such as golden kiwis, perceived as higher quality and more flavorful. E-commerce platforms are playing a significant role in expanding the reach of kiwi producers to consumers across the country, offering convenient access to a wider range of kiwi products. Overall, the China kiwi market is witnessing a trend towards sustainability, premiumization, and digitalization to meet the evolving preferences of consumers.
In the China kiwi market, one of the main challenges faced is the competition from other fruit imports such as apples and oranges, which are more widely consumed. Additionally, there are issues related to quality standards and regulations, as Chinese consumers are becoming more discerning and demanding higher quality products. Another challenge is the seasonality of kiwi fruit production, leading to fluctuations in supply and potentially affecting prices. Furthermore, logistical challenges in terms of transportation and storage can impact the overall market dynamics. Overall, overcoming these challenges requires strategic marketing efforts to increase consumer awareness and preference for kiwi fruit, as well as ensuring consistent quality and availability throughout the year.
The China kiwi market presents promising investment opportunities due to increasing domestic consumption and growing demand for high-quality fruits. Investing in kiwi plantations or partnering with local farmers to expand production could be lucrative. Additionally, there is potential for value-added products such as kiwi-based snacks, juices, and beauty products to cater to the health-conscious Chinese consumer market. With China being the largest producer of kiwifruit globally, investing in distribution networks and marketing strategies to reach a wider consumer base could also be a profitable venture. Overall, the China kiwi market offers diverse investment opportunities across the production, processing, and distribution segments, tapping into the country`s growing appetite for premium fruits and healthy lifestyle choices.
In China, government policies related to the kiwi market primarily focus on promoting domestic production, ensuring food safety standards, and supporting exports. The government provides subsidies and incentives to kiwi farmers to increase production and improve quality. Additionally, there are regulations in place to monitor pesticide use and ensure that kiwi exports meet international standards. The government also actively promotes Chinese kiwi exports through trade agreements and diplomatic efforts. Overall, the government`s policies aim to boost the competitiveness of the Chinese kiwi market both domestically and internationally while maintaining quality and safety standards.
The future outlook for the China kiwi market appears positive, with continued growth expected in the coming years. Factors contributing to this optimistic outlook include the increasing health consciousness among Chinese consumers, leading to a higher demand for nutritious fruits like kiwi. Moreover, the rising disposable incomes in China are likely to drive consumption of premium and imported fruits, such as New Zealand kiwifruit, which is highly regarded for its quality. Additionally, advancements in transportation and logistics are making it easier to import fresh produce into China, further supporting the growth of the kiwi market. Overall, with a growing consumer base, increasing awareness of health benefits, and improved distribution channels, the China kiwi market is poised for expansion in the foreseeable future.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 China Kiwi Market Overview |
3.1 China Country Macro Economic Indicators |
3.2 China Kiwi Market Revenues & Volume, 2021 & 2031F |
3.3 China Kiwi Market - Industry Life Cycle |
3.4 China Kiwi Market - Porter's Five Forces |
3.5 China Kiwi Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 China Kiwi Market Revenues & Volume Share, By Form, 2021 & 2031F |
3.7 China Kiwi Market Revenues & Volume Share, By Packaging Type, 2021 & 2031F |
3.8 China Kiwi Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.9 China Kiwi Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 China Kiwi Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health awareness and demand for nutritious fruits |
4.2.2 Growing disposable income leading to higher spending on premium fruit varieties |
4.2.3 Favorable government policies supporting agricultural production and exports |
4.3 Market Restraints |
4.3.1 Seasonal variations affecting the supply and pricing of kiwis |
4.3.2 Competition from other fruit varieties in the market |
4.3.3 Challenges related to transportation and logistics affecting the quality and freshness of kiwis |
5 China Kiwi Market Trends |
6 China Kiwi Market, By Types |
6.1 China Kiwi Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 China Kiwi Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 China Kiwi Market Revenues & Volume, By Green Kiwi, 2021 - 2031F |
6.1.4 China Kiwi Market Revenues & Volume, By Golden Kiwi, 2021 - 2031F |
6.1.5 China Kiwi Market Revenues & Volume, By Organic Kiwi, 2021 - 2031F |
6.1.6 China Kiwi Market Revenues & Volume, By Kiwi Puree, 2021 - 2031F |
6.1.7 China Kiwi Market Revenues & Volume, By Kiwi Concentrate, 2021 - 2031F |
6.2 China Kiwi Market, By Form |
6.2.1 Overview and Analysis |
6.2.2 China Kiwi Market Revenues & Volume, By Fresh, 2021 - 2031F |
6.2.3 China Kiwi Market Revenues & Volume, By Frozen, 2021 - 2031F |
6.2.4 China Kiwi Market Revenues & Volume, By Dried, 2021 - 2031F |
6.2.5 China Kiwi Market Revenues & Volume, By Pureed, 2021 - 2031F |
6.2.6 China Kiwi Market Revenues & Volume, By Powdered, 2021 - 2031F |
6.3 China Kiwi Market, By Packaging Type |
6.3.1 Overview and Analysis |
6.3.2 China Kiwi Market Revenues & Volume, By Pouches, 2021 - 2031F |
6.3.3 China Kiwi Market Revenues & Volume, By Boxes, 2021 - 2031F |
6.3.4 China Kiwi Market Revenues & Volume, By Jars, 2021 - 2031F |
6.3.5 China Kiwi Market Revenues & Volume, By Cans, 2021 - 2031F |
6.3.6 China Kiwi Market Revenues & Volume, By Bottles, 2021 - 2031F |
6.4 China Kiwi Market, By Application |
6.4.1 Overview and Analysis |
6.4.2 China Kiwi Market Revenues & Volume, By Food & Beverage, 2021 - 2031F |
6.4.3 China Kiwi Market Revenues & Volume, By Desserts, 2021 - 2031F |
6.4.4 China Kiwi Market Revenues & Volume, By Salads, 2021 - 2031F |
6.4.5 China Kiwi Market Revenues & Volume, By Smoothies, 2021 - 2031F |
6.4.6 China Kiwi Market Revenues & Volume, By Beverages, 2021 - 2031F |
6.5 China Kiwi Market, By Distribution Channel |
6.5.1 Overview and Analysis |
6.5.2 China Kiwi Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.5.3 China Kiwi Market Revenues & Volume, By Convenience Stores, 2021 - 2031F |
6.5.4 China Kiwi Market Revenues & Volume, By Online Retail, 2021 - 2031F |
6.5.5 China Kiwi Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.5.6 China Kiwi Market Revenues & Volume, By Wholesale Distributors, 2021 - 2031F |
7 China Kiwi Market Import-Export Trade Statistics |
7.1 China Kiwi Market Export to Major Countries |
7.2 China Kiwi Market Imports from Major Countries |
8 China Kiwi Market Key Performance Indicators |
8.1 Number of new product developments and innovations in the kiwi market |
8.2 Percentage of population consuming kiwis regularly |
8.3 Average selling price of kiwis in the market |
9 China Kiwi Market - Opportunity Assessment |
9.1 China Kiwi Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 China Kiwi Market Opportunity Assessment, By Form, 2021 & 2031F |
9.3 China Kiwi Market Opportunity Assessment, By Packaging Type, 2021 & 2031F |
9.4 China Kiwi Market Opportunity Assessment, By Application, 2021 & 2031F |
9.5 China Kiwi Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 China Kiwi Market - Competitive Landscape |
10.1 China Kiwi Market Revenue Share, By Companies, 2024 |
10.2 China Kiwi Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |