China Menswear Market (2025-2031) | Value, Analysis, Revenue, Trends, Share, Size, Companies, Industry, Forecast, Growth & Outlook

China Menswear Market Growth Rate

According to 6Wresearch internal database and industry insights, The China Menswear Market is projected to grow at a compound annual growth rate (CAGR) of 6.06% during the forecast period 2025-2031.

China Menswear Market Highlights

Topics Covered in the China Menswear Market Report

The China Menswear Market report thoroughly covers the market by product type, season, and distribution channel. The market report provides an unbiased and detailed analysis of ongoing market trends, opportunities/high growth areas, and market drivers, which would help stakeholders to devise and align their market strategies according to the current and future market dynamics.

China Menswear Market Synopsis

The China Menswear Market is set for robust growth, fueled by growing disposable incomes, evolving fashion preferences, and a younger population with heightened brand consciousness. Increasing acceptance of Western styles, along with rapid urbanization and expanding e-commerce channels, is stimulating demand for casual, formal, and ethnic wear nationwide. Meanwhile, fierce competition between domestic and international players is transforming the competitive landscape, encouraging product innovation, marketing advancements, and dynamic pricing strategies to capture market share.

Evaluation of Growth Drivers in the China Menswear Market

Below mentioned are some prominent drivers and their influence to the market dynamics:

The China Menswear Market size is projected to grow at the CAGR of 6.06% during the forecast period of 2025–2031. Growth in the China Menswear Market is being fueled by higher disposable incomes, fast-paced urbanization, and changing consumer lifestyles centered on style, uniqueness, and self-expression. The growing middle class increasing demand for branded and premium clothing, while younger shoppers prefer fashion that is fashionable, personalized, and made with superior quality. China Menswear Market Growth is bolstered by trending international fashion trends, and expanding accessibility through digital and e-commerce channels. These dynamics are making China a vital piece of the global menswear market.

Evaluation of Restraints in the China Menswear Market

Below mentioned are some major restraints and their influence to the market dynamics:

China Menswear Market Challenges

The China Menswear Industry, while expanding, encounters several barriers. Intense rivalry between domestic and global brands places continuous pressure on pricing and profit margins. The prevalence of counterfeit and imitation apparel erodes consumer trust and weakens brand equity. Rapidly changing fashion cycles increase inventory challenges and necessitate flexible supply chain strategies. Moreover, heightened environmental scrutiny on textile waste and economic fluctuations negatively affect premium apparel demand. Together, these issues create operational difficulties and long-term strategic challenges for industry players.

China Menswear Market Trends

Key developments influencing the growth of the market are: 

• Streetwear & Casual Fashion Boom: Younger consumers tend to gravitate to casual streetwear brands that utilize avant-garde items from fashion icons around the world.
• Movement of Sustainable Clothing: A new focus is emerging toward using sustainable fabrics and circular
• Influencer Marketing & KOL Presentations: Fashion influencers and Key Opinion Leaders (KOLs) now exist on social platforms like WeChat and Douyin to help increase visibility.
• Customization & Personalization: There is growing demand among Premium customers for custom suits, personalized t-shirts, and made to fit garments.

Investment Opportunities in the China Menswear Industry

There are some main areas of investment opportunity in the market which includes:

• Expansion of E-commerce-First Menswear Brands – Emerging firms founded exclusively on e-commerce have substantial opportunities within tier 2 and tier 3 cities.
• Eco-Friendly & Sustainable Lines – Developing menswear collections based on organic cotton and recycled materials to address sustainability initiatives.
• Luxury & Premium Menswear Growth:Rising wealth among affluent professionals provides opportunities for luxury brands within the formal wear category.
• Ethnic Fusion Wear: Combination of ethnic Chinese styles and modern tailoring to appeal to culturally connected yet fashion aspirational members of the target audience.

Top 5 Leading Players in the China Menswear Market

Some leading players dominating the market include:

1. Youngor Group Co., Ltd.

Youngor is a leading Chinese menswear brand specializing in formal shirts, suits, and trousers, with a strong offline and online presence.

2. HLA (Heilan Home Co., Ltd.)

HLA is one of China’s largest menswear retailers, focusing on affordable casual and formal wear with extensive nationwide retail coverage.

3. Peacebird Group

Peacebird caters to young consumers with fashionable casual and semi-formal menswear, heavily driven by e-commerce and influencer collaborations.

4. Uniqlo (Fast Retailing Co., Ltd.)

Uniqlo is a leading international fashion retailer in China, specializing in affordable casual wear with a strong focus on basics and seasonal clothing.

5. GXG (Ningbo Peacebird Fashion Co., Ltd.) 

GXG is a premium menswear brand targeting urban youth with stylish shirts, denim, and fashion-forward apparel.

Government Regulations Introduced in the China Menswear Market

According to Chinese Government data, The Chinese government has introduced various initiatives in order to strengthen the textile and apparel industry, supporting menswear market expansion. The “Made in China 2025” strategy encourages domestic innovation to lessen import dependence, while the “Green Manufacturing Initiative” focuses on eco-friendly clothing and sustainable production. In addition, trade measures under the Regional Comprehensive Economic Partnership (RCEP) are enhancing export opportunities for Chinese apparel producers.

Future Insights of the China Menswear Market

The China Menswear Market Share is projected to expand consistently, driven by rising demand for premium and branded apparel, growing use of digital retail channels, and heightened consumer interest in sustainable clothing. The country youth demographic, with its evolving fashion preferences and inclination toward trend-driven styles, continues to reshape purchasing patterns. Furthermore, government-backed initiatives that encourage sustainable production and innovation are supporting industry growth. Collectively, these elements are expected to sustain long-term expansion and secure China role as a leading menswear hub.

Market Segmentation Analysis

Shirts and T-Shirts to Dominate the Market -By Product Type

According to Ritika Kalra, Senior Research Analyst at 6Wresearch, the Shirts and T-Shirts category holds the largest market share in the China Menswear Market. Their dominance is supported by growing casual fashion adoption among younger consumers, rising workplace semi-formal attire, and increased online sales of affordable t-shirt collections.

All Season Wear to Dominate the Market -By Season

The All Season Wear segment dominates the China Menswear Industry, driven by consumer preference for versatile, durable clothing items that can be worn year-round. Retailers focus on this category to maintain steady revenue streams and reduce seasonal dependency.

Online Stores to Dominate the Market - By Distribution Channel

The Online Stores segment leads the China Menswear Market, fueled by the country’s booming e-commerce industry, convenience of digital shopping, and frequent online sales promotions. Platforms like Tmall, JD.com, and Douyin have become central to menswear sales growth.

Key Attractiveness of the Report

• 10 Years of Market Numbers.
• Historical Data Starting from 2021 to 2024.
• Base Year: 2024.
• Forecast Data until 2031.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• China Menswear Market Outlook
• Market Size of China Menswear Market, 2024
• Forecast of China Menswear Market, 2031
• Historical Data and Forecast of China Menswear Revenues & Volume for the Period 2021 - 2031
• China Menswear Market Trend Evolution
• China Menswear Market Drivers and Challenges
• China Menswear Price Trends
• China Menswear Porter's Five Forces
• China Menswear Industry Life Cycle
• Historical Data and Forecast of China Menswear Market Revenues & Volume By Product Type for the Period 2021 - 2031
• Historical Data and Forecast of China Menswear Market Revenues & Volume By Trousers for the Period 2021 - 2031
• Historical Data and Forecast of China Menswear Market Revenues & Volume By Denims for the Period 2021 - 2031
• Historical Data and Forecast of China Menswear Market Revenues & Volume By Shirts and T-Shirts for the Period 2021 - 2031
• Historical Data and Forecast of China Menswear Market Revenues & Volume By Ethnic Wear for the Period 2021 - 2031
• Historical Data and Forecast of China Menswear Market Revenues & Volume By Others for the Period 2021 - 2031
• Historical Data and Forecast of China Menswear Market Revenues & Volume By Season for the Period 2021 - 2031
• Historical Data and Forecast of China Menswear Market Revenues & Volume By Summer Wear for the Period 2021 - 2031
• Historical Data and Forecast of China Menswear Market Revenues & Volume By Winter Wear for the Period 2021 - 2031
• Historical Data and Forecast of China Menswear Market Revenues & Volume By All Season Wear for the Period 2021 - 2031
• Historical Data and Forecast of China Menswear Market Revenues & Volume By Distribution Channel for the Period 2021 - 2031
• Historical Data and Forecast of China Menswear Market Revenues & Volume By Supermarkets and Hypermarkets for the Period 2021 - 2031
• Historical Data and Forecast of China Menswear Market Revenues & Volume By Exclusive Stores for the Period 2021 - 2031
• Historical Data and Forecast of China Menswear Market Revenues & Volume By Multi-Brand Retail Outlets for the Period 2021 - 2031
• Historical Data and Forecast of China Menswear Market Revenues & Volume By Online Stores for the Period 2021 - 2031
• Historical Data and Forecast of China Menswear Market Revenues & Volume By Others for the Period 2021 - 2031
• China Menswear Import Export Trade Statistics
• Market Opportunity Assessment By Product Type
• Market Opportunity Assessment By Season
• Market Opportunity Assessment By Distribution Channel
• China Menswear Top Companies Market Share
• China Menswear Competitive Benchmarking By Technical and Operational Parameters
• China Menswear Company Profiles
• China Menswear Key Strategic Recommendations

Market Covered

The report offers a comprehensive study of the subsequent market segments:

By Product Type

• Trousers
• Denims
• Shirts and T-Shirts
• Ethnic Wear
• Others

By Season

• Summer Wear
• Winter Wear
• All Season Wear

By Distribution Channel

• Supermarkets and Hypermarkets
• Exclusive Stores
• Multi-Brand Retail Outlets
• Online Stores
• Others