Vietnam Menswear Market (2025-2031) | Share, Growth, Size, Companies, Value, Forecast, Revenue, Industry, Trends, Analysis & Outlook

Vietnam Menswear Market Size Growth Rate

As Per 6Wresearch, the Vietnam Menswear Market is anticipated to grow, with a CAGR of approximately 9.6% from 2025 to 2031.  The country's expanding middle class further accelerates market growth.

Vietnam Menswear Market Highlights

Report Name	Vietnam Menswear Market
Forecast period	2025-2031
CAGR	9.6%
Growing Sector	Casual Wear and Formal Wear

Topics Covered in the Vietnam Menswear Market Report

Vietnam Menswear Market report thoroughly covers the market By Product Type, By Season, and By Distribution Channel. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

Vietnam Menswear Market Synopsis

Vietnam Menswear Market Growth is propelled by several key factors. Increasing disposable income in the population has enabled consumers to spend on better quality clothing, raising demand across all segments. Globalization and worldwide fashion trends have also transformed consumer preferences, with a more contemporary and diverse way of thinking towards menswear. E-commerce platform penetration has also brought about more convenience and access, propelling online sales of menswear. However, the cultural transformation towards valuing personal style and self-expression remains a strong influence on buying behaviour in the market. These growth factors combined highlight the robust potential of Vietnam Menswear Industry.

Vietnam Menswear Market size is expected to grow at a CAGR of 9.6% during 2025-2031. The rapid expansion of country’s middle class has significantly driven demand for menswear. With increased disposable incomes, customers are ready to spend more on premium and branded apparel, again driving sales in the industry. Vietnamese modern consumers are increasingly placing importance on individuality and personal style. This trend has driven increased demand for variety and innovative fashion offerings, leading brands to offer more personalized and fashion-forward menswear lines. The trend towards digitalization and the large-scale use of e-commerce platforms have facilitated ease of access to, and convenience for, menswear shopping. Platforms online provide users with ample styles and brands, thus leading to the growth in the sector. Urbanization, which has accelerated over time, has contributed to changes in lifestyles, as residents of cities and towns favour functional and fashionable garments for workplace use and recreation purposes. This city impact brings about a larger focus on smart and adaptable menswear fashion.

The entry of foreign brands and the dominance of established local players establish a very competitive business climate. Domestic players must innovate all the time to remain competitive and appeal to their target market. Rising raw material and labour costs are challenges to manufacturers. Such increased costs contribute to higher retail prices, which can take a toll on the purchasing power of consumers. Increasing knowledge on the importance of sustainability and responsible manufacturing practices encourages pressure on brands to pursue greener methods. Using sustainable methods, though, can be costly, and it is challenging for small businesses. Like other markets, the Vietnam menswear market can also be influenced by global economic downturns or local issues. Economic uncertainty could jeopardize consumer consumptions, causing occasional barriers to steady growth. By addressing these drivers and challenges strategically, brands operating in Vietnam menswear market can unlock opportunities and maintain their competitive edge in an evolving fashion landscape.

Vietnam Menswear Market Trends

One of the most important trends in the Vietnam menswear industry is the trend towards sustainability. Brands are going green by making use of green materials such as organic cotton and recycled items in their clothing, in accordance with customers' wishes for eco-friendliness. The sustainable method not only adheres to ethical values but also draws in a younger, more informed consumer group. Another trend that is growing in popularity is the blending of vintage and contemporary clothing. Designers are blending and combining motifs, patterns, and techniques taken from the abundant cultural heritage of Vietnam and blending them into contemporary menswear to give their work a distinctive personality. The cross-cultural mix particularly resonates with the consumer segment on the home front as well as overseas.

There is a greater focus on customization, evidenced by a strong rise in made-to-measure and bespoke fashion options. This mirrors the desire for exclusivity and uniqueness, where consumers have the ability to dress in clothes that most aptly represent their style and preference. Furthermore, there is more use of smart casual dressing, which is a response to global trends towards casualization. As businesses increasingly adopt relaxed dress codes, men seek apparel that is stylish but also comfortable, such as fitted joggers, slim-fit polo shirts, and transitional blazers appropriate for work and play environments. These specific trends all represent the dynamic expansion and development in Vietnam menswear market.

Investment Opportunities in the Vietnam Menswear Market

The swift development of Vietnam menswear market offers promising prospects for investors. With a burgeoning middle class and rising disposable incomes, consumer demand for high-quality, fashionable menswear is expanding. Domestic brands are succeeding by fusing traditional craftsmanship with contemporary designs, while foreign players are succeeding by offering Vietnamese tastes and preferences. Further, the retail space is seeing explosive growth in e-commerce, enabling brands to access new markets and streamline distribution. Investors can ride this wave by backing pioneering brands, creating successful online retail models, or even collaborating with local factories to capitalize on the market potential for sustainable and affordable manufacturing.

Leading Players in the Vietnam Menswear Market

The Vietnam menswear market features a mix of established local brands and prominent international players, each contributing to the sector’s growth and innovation. Domestic brands like An Phuoc and Owen have established solid reputations by combining traditional tailoring methods with contemporary, fashionable designs that resonate with Vietnamese consumers. These firms focus on quality and affordability, making their products affordable to a wide demographic.

Internationally, global players Zara, H&M, and Uniqlo have picked up considerable momentum through the provision of modern, quick-fashion items to match international fashions. Their success arises from strong market penetrations as well as realigning collections to suit Vietnam's tastes as well as the country's climatic conditions. Luxury men's fashion brands including Hugo Boss and Giorgio Armani, on the other hand, are appealing to well-heeled buyers who appreciate quality and luxury status. Together, these market leaders continue to shape Vietnam menswear industry, offering diverse options across various price points and styles.

Government Regulations

The menswear market in Vietnam is influenced by various government regulations aimed at fostering a fair and sustainable business environment. One significant aspect is the enforcement of import-export policies that ensure compliance with Vietnam's trade agreements, such as the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) and the EU-Vietnam Free Trade Agreement (EVFTA). These agreements lower tariffs on imported menswear products while encouraging local manufacturers to improve standards and compete internationally. Additionally, the government imposes regulations on labelling and quality control to protect consumers. For instance, all menswear products must include proper labels detailing material composition, care instructions, and origin, as stipulated under Circular No. 21/2017/TT-BCT. Compliance with these standards helps build trust among Vietnamese consumers and safeguards market integrity.

Future Insights of the Vietnam Menswear Market

The future of the Vietnam menswear market is poised for significant transformation as it navigates advancing technologies, shifting consumer preferences, and global sustainability demands. The use of e-commerce and digital retail platforms is poised to revolutionize the way consumers engage with brands, offering more convenience and access to more products. Also, personalization and customization are becoming a central theme, fuelled by breakthroughs in artificial intelligence and data analytics, enabling brands to address individual tastes with accuracy.

Sustainability will continue to be a defining trend driving the future of the industry. Integration of circular fashion routines, such as recycling and upcycling, will see heightened momentum with both consumers and enterprises seeking ways to reduce their own environmental impact. In addition, Vietnam's intensified emphasis on eco-friendly production as well as humane practices will have it shine bright in the worldwide market as an industry pioneer when it comes to sustainable men's wear manufacturing. By aligning innovation with sustainability, Vietnam menswear market is well-positioned to thrive and become a key player in the global fashion landscape.

Market Segmentation Analysis

The report offers a comprehensive study of the subsequent market segments and their leading categories.

Shirts and t-shirts to Dominate the Market- By Product Type

According to Parth, Senior Research Analyst, 6Wresearch, Among the various product types, shirts and t-shirts dominates due to their universal appeal and versatility. These items cater to a wide demographic across all age groups and genders and are staples for both casual and formal wear. The consistent demand for these basic wardrobe essentials solidifies their position as the leading segment.

All-season wear to Dominate the Market- By Season

All-season wear emerges as the dominating segment under this category. The preference for all-season clothing reflects consumer priorities for practicality and year-round usability, offering value for money. Such products are particularly favoured in regions with moderate climates, ensuring steady demand throughout the year.

Online stores to Dominate the Market- By Distribution Channel

Online stores are expected to dominate the Vietnam Menswear Market Share due to their convenience, extensive product variety, and growing adoption of digital platforms. The rise of mobile commerce, attractive discounts, and personalized shopping experiences further contribute to the rapid expansion of this segment.

Key Attractiveness of the Report

• 10 Years of Market Numbers.
• Historical Data Starting from 2021 to 2024
• Base Year 2024
• Forecast Data until 2031
• Key Performance Indicators Impacting the Market
• Major Upcoming Developments and Projects

Key Highlights of the Report:

• Vietnam Menswear Market Outlook
• Market Size of Vietnam Menswear Market, 2024
• Forecast of Vietnam Menswear Market, 2031
• Historical Data and Forecast of Vietnam Menswear Revenues & Volume for the Period 2021-2031
• Vietnam Menswear Market Trend Evolution
• Vietnam Menswear Market Drivers and Challenges
• Vietnam Menswear Price Trends
• Vietnam Menswear Porter's Five Forces
• Vietnam Menswear Industry Life Cycle
• Historical Data and Forecast of Vietnam Menswear Market Revenues & Volume By Product Type for the Period 2021-2031
• Historical Data and Forecast of Vietnam Menswear Market Revenues & Volume By Trousers for the Period 2021-2031
• Historical Data and Forecast of Vietnam Menswear Market Revenues & Volume By Denims for the Period 2021-2031
• Historical Data and Forecast of Vietnam Menswear Market Revenues & Volume By Shirts and T-Shirts for the Period 2021-2031
• Historical Data and Forecast of Vietnam Menswear Market Revenues & Volume By Ethnic Wear for the Period 2021-2031
• Historical Data and Forecast of Vietnam Menswear Market Revenues & Volume By Others for the Period 2021-2031
• Historical Data and Forecast of Vietnam Menswear Market Revenues & Volume By Season for the Period 2021-2031
• Historical Data and Forecast of Vietnam Menswear Market Revenues & Volume By Summer Wear for the Period 2021-2031
• Historical Data and Forecast of Vietnam Menswear Market Revenues & Volume By Winter Wear for the Period 2021-2031
• Historical Data and Forecast of Vietnam Menswear Market Revenues & Volume By All Season Wear for the Period 2021-2031
• Historical Data and Forecast of Vietnam Menswear Market Revenues & Volume By Distribution Channel for the Period 2021-2031
• Historical Data and Forecast of Vietnam Menswear Market Revenues & Volume By Supermarkets and Hypermarkets for the Period 2021-2031
• Historical Data and Forecast of Vietnam Menswear Market Revenues & Volume By Exclusive Stores for the Period 2021-2031
• Historical Data and Forecast of Vietnam Menswear Market Revenues & Volume By Multi-Brand Retail Outlets for the Period 2021-2031
• Historical Data and Forecast of Vietnam Menswear Market Revenues & Volume By Online Stores for the Period 2021-2031
• Historical Data and Forecast of Vietnam Menswear Market Revenues & Volume By Others for the Period 2021-2031
• Vietnam Menswear Import Export Trade Statistics
• Market Opportunity Assessment By Product Type
• Market Opportunity Assessment By Season
• Market Opportunity Assessment By Distribution Channel
• Vietnam Menswear Top Companies Market Share
• Vietnam Menswear Competitive Benchmarking By Technical and Operational Parameters
• Vietnam Menswear Company Profiles
• Vietnam Menswear Key Strategic Recommendations

Markets Covered

The report provides a detailed analysis of the following market segments

By Product Type

• Trousers
• Denims
• Shirts and T-Shirts
• Ethnic Wear
• Others

By Season

• Summer Wear
• Winter Wear
• All Season Wear

By Distribution Channel

• Supermarkets and Hypermarkets
• Exclusive Stores
• Multi-Brand Retail Outlets
• Online Stores
• Others