| Product Code: ETC248301 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The China Tennis Shoes Market may undergo a gradual slowdown in growth rates between 2025 and 2029. Starting high at 10.64% in 2025, the market steadily declines to 8.01% by 2029.

The China tennis shoes market has experienced significant growth in recent years driven by the rising popularity of tennis as a sport and the increasing disposable income of consumers. Major players in the market include international brands such as Nike, Adidas, and New Balance, as well as local Chinese brands like Li-Ning and Anta. These brands offer a wide range of tennis shoes catering to different consumer preferences, from performance-oriented shoes for professional players to stylish and comfortable options for casual wear. E-commerce platforms have also played a crucial role in the market, providing consumers with easy access to a variety of tennis shoe options. With the continued growth of the sports industry in China and the increasing focus on health and fitness, the tennis shoes market is expected to further expand in the coming years.
The China Tennis Shoes Market is experiencing several key trends. Firstly, there is a growing demand for sports and fitness footwear in China due to the increasing health consciousness among the population. As a result, there is a surge in the popularity of tennis shoes, particularly among young consumers who are looking for stylish and comfortable footwear options. Secondly, there is a shift towards sustainable and eco-friendly tennis shoes, with brands incorporating recycled materials and innovative manufacturing processes to appeal to environmentally conscious consumers. Additionally, collaborations between tennis shoe brands and celebrities or influencers are on the rise, creating limited-edition collections that generate hype and drive sales. Overall, the China Tennis Shoes Market is witnessing a convergence of fashion, sustainability, and performance-driven products to cater to the evolving preferences of consumers.
In the China tennis shoes market, challenges include fierce competition among both domestic and international brands, counterfeit products impacting consumer trust, and shifting consumer preferences towards more fashionable and casual footwear options. Additionally, fluctuations in raw material prices and production costs, as well as the need to constantly innovate and stay ahead of trends to appeal to a diverse consumer base, pose challenges for companies operating in this market. Regulatory hurdles, such as strict import regulations and intellectual property protection issues, further complicate the landscape for businesses looking to establish a stronghold in the rapidly growing Chinese market for tennis shoes. Staying competitive and maintaining brand reputation amidst these challenges requires strategic planning, brand differentiation, and a deep understanding of local consumer behavior and preferences.
The China tennis shoes market offers promising investment opportunities driven by the increasing popularity of tennis as a sport in the country. With a growing middle class and rising disposable incomes, demand for high-quality tennis shoes is on the rise. Key trends such as athleisure fashion and a focus on health and fitness further contribute to the market`s growth potential. Investors can consider opportunities in innovative technologies such as sustainable materials, smart features, and customization options to cater to the evolving preferences of Chinese consumers. Collaborations with local sports stars or influencers can also enhance brand visibility and appeal. Additionally, expanding distribution channels through e-commerce platforms and physical stores in key cities can help reach a wider consumer base in this competitive market.
The Chinese government has implemented various policies related to the tennis shoes market, aiming to promote domestic production, ensure product quality and safety, and support the development of the sports industry. This includes regulations on product standards and labeling requirements to protect consumers and maintain industry integrity. Additionally, the government has implemented trade policies to regulate imports and exports, as well as provide incentives for domestic manufacturers to enhance competitiveness. Furthermore, there are policies in place to encourage research and development in sports footwear technology and innovation, fostering growth and sustainability in the market. Overall, the government`s policies in the China tennis shoes market focus on balancing consumer protection, industry development, and international trade considerations.
The future outlook for the China Tennis Shoes Market appears promising, driven by factors such as increasing participation in sports, rising disposable incomes, and a growing focus on health and fitness among the population. The market is expected to benefit from the expanding middle-class demographic seeking premium and performance-oriented footwear options. Additionally, the influence of global sports brands and the popularity of tennis as a recreational activity are likely to further fuel demand for tennis shoes in China. Innovations in design, materials, and technology are anticipated to enhance product offerings and cater to evolving consumer preferences. Overall, the China Tennis Shoes Market is poised for steady growth in the coming years, presenting opportunities for both domestic and international brands to capitalize on this expanding consumer base.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 China Tennis Shoes Market Overview |
3.1 China Country Macro Economic Indicators |
3.2 China Tennis Shoes Market Revenues & Volume, 2021 & 2031F |
3.3 China Tennis Shoes Market - Industry Life Cycle |
3.4 China Tennis Shoes Market - Porter's Five Forces |
3.5 China Tennis Shoes Market Revenues & Volume Share, By Playing Surface, 2021 & 2031F |
3.6 China Tennis Shoes Market Revenues & Volume Share, By User, 2021 & 2031F |
3.7 China Tennis Shoes Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 China Tennis Shoes Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing participation in sports activities, including tennis, among the Chinese population. |
4.2.2 Growing health and wellness trend leading to higher demand for sports footwear. |
4.2.3 Rise in disposable income levels, allowing consumers to spend more on premium tennis shoes. |
4.3 Market Restraints |
4.3.1 Intense competition from both domestic and international tennis shoe brands. |
4.3.2 Fluctuating raw material prices impacting production costs. |
4.3.3 Counterfeit products affecting brand reputation and consumer trust. |
5 China Tennis Shoes Market Trends |
6 China Tennis Shoes Market, By Types |
6.1 China Tennis Shoes Market, By Playing Surface |
6.1.1 Overview and Analysis |
6.1.2 China Tennis Shoes Market Revenues & Volume, By Playing Surface, 2021-2031F |
6.1.3 China Tennis Shoes Market Revenues & Volume, By Hard Court Tennis Shoes, 2021-2031F |
6.1.4 China Tennis Shoes Market Revenues & Volume, By Clay Court Tennis Shoes, 2021-2031F |
6.1.5 China Tennis Shoes Market Revenues & Volume, By Grass Court Tennis Shoes, 2021-2031F |
6.2 China Tennis Shoes Market, By User |
6.2.1 Overview and Analysis |
6.2.2 China Tennis Shoes Market Revenues & Volume, By Men, 2021-2031F |
6.2.3 China Tennis Shoes Market Revenues & Volume, By Women, 2021-2031F |
6.2.4 China Tennis Shoes Market Revenues & Volume, By Kids, 2021-2031F |
6.3 China Tennis Shoes Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 China Tennis Shoes Market Revenues & Volume, By Supermarket/Hypermarket, 2021-2031F |
6.3.3 China Tennis Shoes Market Revenues & Volume, By Specialty Stores, 2021-2031F |
6.3.4 China Tennis Shoes Market Revenues & Volume, By E-commerce, 2021-2031F |
6.3.5 China Tennis Shoes Market Revenues & Volume, By Others, 2021-2031F |
7 China Tennis Shoes Market Import-Export Trade Statistics |
7.1 China Tennis Shoes Market Export to Major Countries |
7.2 China Tennis Shoes Market Imports from Major Countries |
8 China Tennis Shoes Market Key Performance Indicators |
8.1 Average selling price of tennis shoes in China. |
8.2 Number of tennis tournaments and events held in China. |
8.3 Percentage of online sales in the tennis shoes market in China. |
9 China Tennis Shoes Market - Opportunity Assessment |
9.1 China Tennis Shoes Market Opportunity Assessment, By Playing Surface, 2021 & 2031F |
9.2 China Tennis Shoes Market Opportunity Assessment, By User, 2021 & 2031F |
9.3 China Tennis Shoes Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 China Tennis Shoes Market - Competitive Landscape |
10.1 China Tennis Shoes Market Revenue Share, By Companies, 2021 |
10.2 China Tennis Shoes Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |