China Tissue Paper Market Outlook | Size, Companies, Trends, Value, Forecast, Share, Growth, COVID-19 IMPACT, Revenue, Analysis & Industry

Market Forecast By Application (At Home, Away From Home), By Product Type (Paper Tissues, Wet Wipes, Facial Tissue, Others), By Distribution Channel (Offline, Online) And Competitive Landscape
Product Code: ETC350061 Publication Date: Aug 2022 Updated Date: Aug 2025 Product Type: Market Research Report
Publisher: 6Wresearch Author: Summon Dutta No. of Pages: 75 No. of Figures: 35 No. of Tables: 20

China Tissue Paper Market Size Growth Rate


The China Tissue Paper Market could see a tapering of growth rates over 2025 to 2029. Beginning strongly at 4.12% in 2025, growth softens to 3.37% in 2029.

China Tissue Paper Market Growth Rate

China Tissue Paper Market Synopsis

The China Tissue Paper Market is experiencing significant growth driven by increasing urbanization, changing consumer lifestyles, and a rising awareness of hygiene practices. The market is highly competitive, with key players such as Vinda International Holdings Limited, Hengan International Group Company Limited, and C&S Paper Co., Ltd. dominating the industry. The demand for tissue paper products such as toilet paper, facial tissues, and paper towels is steadily increasing due to the growing population and improving living standards. E-commerce platforms have also played a crucial role in expanding the market reach of tissue paper products, offering convenience and a wide range of choices to consumers. Sustainable packaging and environmentally friendly practices are becoming increasingly important in the market, driving manufacturers to innovate and offer eco-friendly alternatives to meet consumer preferences.

China Tissue Paper Market Trends

In the China tissue paper market, there is a growing trend towards eco-friendly and sustainable products. Consumers are increasingly seeking tissue papers made from recycled materials and those that are biodegradable. This shift towards environmentally friendly options is driven by increasing awareness of the impact of traditional tissue paper production on the environment. Additionally, there is a rising demand for premium and innovative tissue paper products, such as ultra-soft varieties and those infused with scents or lotions. E-commerce is also playing a significant role in the market, with more consumers purchasing tissue paper online. Overall, manufacturers in the China tissue paper market are focusing on sustainability, innovation, and online distribution to meet the evolving demands of consumers.

China Tissue Paper Market Challenges

In the China Tissue Paper Market, some of the key challenges faced include intense competition among both domestic and international brands, leading to price wars and thin profit margins. Additionally, the increasing costs of raw materials, such as pulp and packaging, have put pressure on manufacturers to maintain profitability. Another significant challenge is the need for sustainable practices and environmentally-friendly products, as consumers are becoming more conscious of the environmental impact of tissue paper production. Furthermore, distribution and logistics issues in China`s vast and diverse market present challenges in reaching customers efficiently. Overall, navigating these challenges while meeting consumer demands for quality, affordability, and sustainability poses a complex landscape for players in the China Tissue Paper Market.

China Tissue Paper Market Investment Opportunities

The China Tissue Paper Market offers several investment opportunities due to the increasing demand for tissue paper products driven by a growing population, rising disposable income, and changing consumer preferences towards convenience and hygiene products. Investments in manufacturing facilities to produce a wide range of tissue paper products such as toilet paper, facial tissues, and paper towels could be lucrative. Additionally, there is potential for investing in research and development to innovate sustainable and eco-friendly tissue paper products to cater to the environmentally conscious consumer segment. Investing in distribution channels and marketing strategies to reach a wider customer base in both urban and rural areas also presents a promising opportunity for growth in the China Tissue Paper Market.

Jordan Agar Market Government Policies

The Chinese government has implemented various policies to regulate the tissue paper market, aiming to promote sustainability and quality control. Some of the key policies include restrictions on the production of low-quality tissue paper products, promotion of eco-friendly and recycled materials, and enforcement of stringent quality standards to ensure consumer safety. Additionally, the government has introduced measures to support domestic production and reduce reliance on imports, such as providing subsidies and incentives to tissue paper manufacturers. Overall, these policies are intended to drive innovation, improve environmental practices, and enhance competitiveness within the Chinese tissue paper market.

China Tissue Paper Market Future Outlook

The China Tissue Paper Market is expected to witness substantial growth in the coming years, driven by factors such as increasing hygiene awareness, rising disposable income, and changing consumer preferences towards premium and sustainable products. With the growing urban population and expanding e-commerce sector in China, there is a rising demand for tissue paper products, including toilet paper, facial tissues, and paper towels. Manufacturers are also focusing on product innovation, eco-friendly packaging, and technological advancements to meet the evolving consumer needs. The market is likely to experience further expansion through strategic partnerships, mergers, and acquisitions, as well as investments in production capabilities and distribution networks to cater to the growing demand. Overall, the China Tissue Paper Market presents lucrative opportunities for companies to capitalize on the growing consumer trends and market dynamics.

Key Highlights of the Report:

  • China Tissue Paper Market Outlook
  • Market Size of China Tissue Paper Market, 2021
  • Forecast of China Tissue Paper Market, 2031
  • Historical Data and Forecast of China Tissue Paper Revenues & Volume for the Period 2018 - 2031
  • China Tissue Paper Market Trend Evolution
  • China Tissue Paper Market Drivers and Challenges
  • China Tissue Paper Price Trends
  • China Tissue Paper Porter's Five Forces
  • China Tissue Paper Industry Life Cycle
  • Historical Data and Forecast of China Tissue Paper Market Revenues & Volume By Application for the Period 2018 - 2031
  • Historical Data and Forecast of China Tissue Paper Market Revenues & Volume By At Home for the Period 2018 - 2031
  • Historical Data and Forecast of China Tissue Paper Market Revenues & Volume By Away From Home for the Period 2018 - 2031
  • Historical Data and Forecast of China Tissue Paper Market Revenues & Volume By Product Type for the Period 2018 - 2031
  • Historical Data and Forecast of China Tissue Paper Market Revenues & Volume By Paper Tissues for the Period 2018 - 2031
  • Historical Data and Forecast of China Tissue Paper Market Revenues & Volume By Wet Wipes for the Period 2018 - 2031
  • Historical Data and Forecast of China Tissue Paper Market Revenues & Volume By Facial Tissue for the Period 2018 - 2031
  • Historical Data and Forecast of China Tissue Paper Market Revenues & Volume By Others for the Period 2018 - 2031
  • Historical Data and Forecast of China Tissue Paper Market Revenues & Volume By Distribution Channel for the Period 2018 - 2031
  • Historical Data and Forecast of China Tissue Paper Market Revenues & Volume By Offline for the Period 2018 - 2031
  • Historical Data and Forecast of China Tissue Paper Market Revenues & Volume By Online for the Period 2018 - 2031
  • China Tissue Paper Import Export Trade Statistics
  • Market Opportunity Assessment By Application
  • Market Opportunity Assessment By Product Type
  • Market Opportunity Assessment By Distribution Channel
  • China Tissue Paper Top Companies Market Share
  • China Tissue Paper Competitive Benchmarking By Technical and Operational Parameters
  • China Tissue Paper Company Profiles
  • China Tissue Paper Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

6Wresearch actively monitors the China Tissue Paper Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the China Tissue Paper Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 China Tissue Paper Market Overview

3.1 China Country Macro Economic Indicators

3.2 China Tissue Paper Market Revenues & Volume, 2021 & 2031F

3.3 China Tissue Paper Market - Industry Life Cycle

3.4 China Tissue Paper Market - Porter's Five Forces

3.5 China Tissue Paper Market Revenues & Volume Share, By Application, 2021 & 2031F

3.6 China Tissue Paper Market Revenues & Volume Share, By Product Type, 2021 & 2031F

3.7 China Tissue Paper Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F

4 China Tissue Paper Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing population and urbanization leading to higher demand for tissue paper products.

4.2.2 Growing awareness about hygiene and health concerns among consumers.

4.2.3 Rising disposable income levels, leading to increased spending on convenience products like tissue paper.

4.3 Market Restraints

4.3.1 Fluctuating raw material prices, such as pulp and chemicals, impacting production costs.

4.3.2 Intense competition among market players leading to pricing pressures.

4.3.3 Environmental concerns and regulations regarding deforestation and waste management affecting production processes.

5 China Tissue Paper Market Trends

6 China Tissue Paper Market, By Types

6.1 China Tissue Paper Market, By Application

6.1.1 Overview and Analysis

6.1.2 China Tissue Paper Market Revenues & Volume, By Application, 2021-2031F

6.1.3 China Tissue Paper Market Revenues & Volume, By At Home, 2021-2031F

6.1.4 China Tissue Paper Market Revenues & Volume, By Away From Home, 2021-2031F

6.2 China Tissue Paper Market, By Product Type

6.2.1 Overview and Analysis

6.2.2 China Tissue Paper Market Revenues & Volume, By Paper Tissues, 2021-2031F

6.2.3 China Tissue Paper Market Revenues & Volume, By Wet Wipes, 2021-2031F

6.2.4 China Tissue Paper Market Revenues & Volume, By Facial Tissue, 2021-2031F

6.2.5 China Tissue Paper Market Revenues & Volume, By Others, 2021-2031F

6.3 China Tissue Paper Market, By Distribution Channel

6.3.1 Overview and Analysis

6.3.2 China Tissue Paper Market Revenues & Volume, By Offline, 2021-2031F

6.3.3 China Tissue Paper Market Revenues & Volume, By Online, 2021-2031F

7 China Tissue Paper Market Import-Export Trade Statistics

7.1 China Tissue Paper Market Export to Major Countries

7.2 China Tissue Paper Market Imports from Major Countries

8 China Tissue Paper Market Key Performance Indicators

8.1 Percentage of recycled content in tissue paper products.

8.2 Consumer perception and satisfaction levels with tissue paper quality and softness.

8.3 Adoption rate of premium and sustainable tissue paper products in the market.

8.4 Investment in research and development for innovative tissue paper products.

8.5 Energy efficiency and carbon footprint reduction measures implemented in tissue paper manufacturing processes.

9 China Tissue Paper Market - Opportunity Assessment

9.1 China Tissue Paper Market Opportunity Assessment, By Application, 2021 & 2031F

9.2 China Tissue Paper Market Opportunity Assessment, By Product Type, 2021 & 2031F

9.3 China Tissue Paper Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F

10 China Tissue Paper Market - Competitive Landscape

10.1 China Tissue Paper Market Revenue Share, By Companies, 2021

10.2 China Tissue Paper Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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