China Video Game Market (2025-2031) | Growth, Trends, Value, Industry, Outlook, Analysis, Companies, Revenue, Size, Share & Forecast

Market Forecast By Device (Console, Mobile, Computer), By Type (Online, Offline) And Competitive Landscape

Product Code: ETC012461 Publication Date: Oct 2020 Updated Date: Aug 2025 Product Type: Report
Publisher: 6Wresearch No. of Pages: 70 No. of Figures: 35 No. of Tables: 5

Topics Covered in the China Video Game Market

China Video Game Market report thoroughly covers the market by device and by type. The market outlook report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

China Video Game Market Synopsis

China has become one of the biggest markets when it comes to video games. There are several factors proliferating the market growth, including growing income levels, widespread smartphone use, and the increasing popularity of e-sports. The convenience and affordability of mobile games have made them a popular pastime for many Chinese people.

According to 6Wresearch, the China Video Game Market size is estimated to grow at a CAGR of 14.9% during the forecast period 2025-2031. Developing disposable income has been a significant driver of China's video game market. This has enabled many Chinese consumers to purchase premium video games and spend more on in-game purchases. Additionally, smartphones have become prevalent in China, which has resulted in a rise in mobile gaming. On the other hand, some challenges that exist in the China Video Game industry can affect its growth are the government has implemented these restrictions to control the industry's content, citing concerns about addiction and violence. Nevertheless, some ongoing trends are estimated to boost the market growth such as the rising popularity of e-sports tournaments have gained massive audience in the country, with millions of people tuning in to watch games. Additionally, many people turned to video games as a source of entertainment while they were stuck at home.

Government Initiatives Introduced in the China Video Game Market

The Chinese government has introduced some measures to boost the growth of the video game industry. For example, the government created a new department in the Ministry of Culture and Tourism to oversee the game industry. Additionally, the government has introduced to boost the game development and innovation. For example, it has created video game development zones that offer tax incentives and other benefits to video game companies.

Key Players in the China Video Game Market

There are several key players in the China video game market, including Tencent, NetEase, and Perfect World. Tencent is the largest video game company in the world and has a significant presence in the Chinese market. The company's popular games include Honour of Kings, PUBG Mobile, and League of Legends.

Market Analysis by Device

According to Dhaval, Research Manager, 6Wresearch, the rise of mobile gaming in China's video game market is no surprise. The high population of smartphone users, the low cost of game development, and the social aspect of mobile gaming have contributed to its dominance in the industry.

Market Analysis by Type

Based on the type, the online gaming industry stands out as the fastest-growing segment, driven by smartphones and internet accessibility, strict government regulations, licensing policies, and cultural changes.

Key attractiveness of the report

  • 10 Years Market Numbers.
  • Historical Data Starting from 2021 to 2024.
  • Base Year: 2024
  • Forecast Data until 2031.
  • Key Performance Indicators Impacting the Market.
  • Major Upcoming Developments and Projects.

Key Highlights of the Report:

  • China Video Game Market Outlook
  • Market Size of China Video Game Market, 2024
  • Forecast of China Video Game Market, 2031
  • Historical Data and Forecast of China Video Game Revenues & Volume for the Period 2021 - 2031
  • China Video Game Market Trend Evolution
  • China Video Game Market Drivers and Challenges
  • China Video Game Price Trends
  • China Video Game Porter's Five Forces
  • China Video Game Industry Life Cycle
  • Historical Data and Forecast of China Video Game Market Revenues & Volume By Device for the Period 2021 - 2031
  • Historical Data and Forecast of China Video Game Market Revenues & Volume By Console for the Period 2021 - 2031
  • Historical Data and Forecast of China Video Game Market Revenues & Volume By Mobile for the Period 2021 - 2031
  • Historical Data and Forecast of China Video Game Market Revenues & Volume By Computer for the Period 2021 - 2031
  • Historical Data and Forecast of China Video Game Market Revenues & Volume By Type for the Period 2021 - 2031
  • Historical Data and Forecast of China Video Game Market Revenues & Volume By Online for the Period 2021 - 2031
  • Historical Data and Forecast of China Video Game Market Revenues & Volume By Offline for the Period 2021 - 2031
  • China Video Game Import Export Trade Statistics
  • Market Opportunity Assessment By Device
  • Market Opportunity Assessment By Type
  • China Video Game Top Companies Market Share
  • China Video Game Competitive Benchmarking By Technical and Operational Parameters
  • China Video Game Company Profiles
  • China Video Game Key Strategic Recommendations

Market Covered

The report offers a comprehensive study of the subsequent market segments:

By Device

  • Console
  • Mobile
  • Computer

By Type

  • Online
  • Offline

China Video Game Market (2025-2031): FAQs

An increase in the number of gamers, increasing digitalization of the industry, the rise of mobile gaming, and an increase in disposable income. Additionally, government support for the industry and the relaxation of regulations have driven the market's growth.
The China video game market faces several significant challenges, including a stringent regulatory environment, which often sees games banned or censored. The government's social credit system may also impact the industry, limiting the amount of playtime allowed for minors. Additionally, the competition in the market is intense, with both domestic and international companies vying for market share.
The future of the China video game market looks promising, with experts predicting continued growth even in the face of challenges. The market's CAGR is expected to remain high, driven primarily by mobile gaming.
6Wresearch actively monitors the China Video Game Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the China Video Game Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com
1 Executive Summary
2 Introduction
2.1 Key Highlights of the Report
2.2 Report Description
2.3 Market Scope & Segmentation
2.4 Research Methodology
2.5 Assumptions
3 China Video Game Market Overview
3.1 China Country Macro Economic Indicators
3.2 China Video Game Market Revenues & Volume, 2021 & 2031F
3.3 China Video Game Market - Industry Life Cycle
3.4 China Video Game Market - Porter's Five Forces
3.5 China Video Game Market Revenues & Volume Share, By Device, 2021 & 2031F
3.6 China Video Game Market Revenues & Volume Share, By Type, 2021 & 2031F
4 China Video Game Market Dynamics
4.1 Impact Analysis
4.2 Market Drivers
4.2.1 Increasing disposable income of Chinese consumers
4.2.2 Growing popularity of mobile gaming in China
4.2.3 Technological advancements in the gaming industry
4.2.4 Rise in online gaming communities and esports culture in China
4.3 Market Restraints
4.3.1 Stringent government regulations on the gaming industry in China
4.3.2 Competition from other entertainment options such as streaming services and social media
4.3.3 Concerns regarding gaming addiction and its impact on public health in China
5 China Video Game Market Trends
6 China Video Game Market, By Types
6.1 China Video Game Market, By Device
6.1.1 Overview and Analysis
6.1.2 China Video Game Market Revenues & Volume, By Device, 2021 - 2031F
6.1.3 China Video Game Market Revenues & Volume, By Console, 2021 - 2031F
6.1.4 China Video Game Market Revenues & Volume, By Mobile, 2021 - 2031F
6.1.5 China Video Game Market Revenues & Volume, By Computer, 2021 - 2031F
6.2 China Video Game Market, By Type
6.2.1 Overview and Analysis
6.2.2 China Video Game Market Revenues & Volume, By Online, 2021 - 2031F
6.2.3 China Video Game Market Revenues & Volume, By Offline, 2021 - 2031F
7 China Video Game Market Import-Export Trade Statistics
7.1 China Video Game Market Export to Major Countries
7.2 China Video Game Market Imports from Major Countries
8 China Video Game Market Key Performance Indicators
8.1 Average revenue per user (ARPU) in the China video game market
8.2 Time spent on gaming platforms per user in China
8.3 Number of active gamers in China
8.4 Percentage of gamers engaged in esports activities
8.5 Adoption rate of new gaming technologies in China
9 China Video Game Market - Opportunity Assessment
9.1 China Video Game Market Opportunity Assessment, By Device, 2021 & 2031F
9.2 China Video Game Market Opportunity Assessment, By Type, 2021 & 2031F
10 China Video Game Market - Competitive Landscape
10.1 China Video Game Market Revenue Share, By Companies, 2024
10.2 China Video Game Market Competitive Benchmarking, By Operating and Technical Parameters
11 Company Profiles
12 Recommendations
13 Disclaimer
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