Market Forecast By Product (Vinyl, Nonwoven, Paper, Fabric, Others), By End-use (Residential, Commercial) And Competitive Landscape
| Product Code: ETC6756384 | Publication Date: Sep 2024 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The China Wallpaper Market may undergo a gradual slowdown in growth rates between 2025 and 2029. Beginning strongly at 1.87% in 2025, growth softens to 1.62% in 2029.

According to 6Wresearch internal database and industry insights, the China Wallpaper Market is projected to grow at a compound annual growth rate (CAGR) of 1.62% during the forecast period (2025-2029).
| Report Name | China Wallpaper Market |
| Forecast Period | 2025-2029 |
| CAGR | 1.62% |
| Growing Sector | Residential |
The China Wallpaper Market report thoroughly covers the market by product types, and end-use applications. The market report provides an unbiased and detailed analysis of ongoing market trends, opportunities/high growth areas, and market drivers, which would help stakeholders to devise and align their market strategies according to the current and future market dynamics.
The China wallpaper market is expected to have significant growth over the years to come. Major drivers of this market include rising urbanization and the high spending power of consumers. Further, the rising trends such as aesthetic home décor and beautiful designs on walls are fueling the China Wallpaper Market Growth robustly in both commercial and residential sectors. Wallpapers are easier to apply on walls than any other applications, such as paint and tiles, thus making them a preferred choice among consumers.
Below mentioned are some prominent drivers and their influence on the market dynamics:
| Driver | Primary Segments Affected | Why It Matters (Evidence) |
| Rapid Urbanization | Vinyl & Nonwoven; Residential, Commercial | Increasing urban housing projects and commercial building developments fuel demand for cost-effective and stylish wallpaper solutions. |
| Rising Disposable Income | Fabric & Paper; Residential | The high spending powers of consumers is significantly boosting the sales of the industry. |
| Renovation and Remodelling | All product types; Commercial | The aesthetics décor demand is commercial sector is absolutely playing a major role in driving the demand. |
| Growing Awareness of Eco-Friendly Products | Nonwoven & Fabric; Residential, Commercial | There is heightened demand for eco-friendly wallpapers by eco-conscious consumers. |
The China Wallpaper Market size is projected to grow at the CAGR of 1.62% during the forecast period of 2025-2029. The wallpaper market in China is propelled by a rising demand for interior aesthetics and functional benefits like moisture resistance and durability. The growth of the real estate sector and commercial infrastructure development has substantially increased spending in wall decoration materials, such as wallpapers. Consumers are progressively favoring fashionable, resilient, and environmentally sustainable choices for residential and business environments. The amalgamation of visual allure and functionality perpetuates robust growth and innovation within the sector.
Below mentioned are some major restraints and their influence on the market dynamics:
| Restraint | Primary Segments Affected | What This Means (Evidence) |
| Volatile Raw Material Prices | Vinyl & Paper | The fluctuations in raw material prices hamper the profitability of manufacturers. |
| Competition from Alternative Wall Coverings | Residential & Commercial | There are numerous alternatives available in the market such as oil paints and tiles which hampers this industry expansion over rural regions. |
| Environmental Concerns | Vinyl-based Wallpapers | There are multiple regulations regarding the protection of environment which hampers this industry expansion, as wallpaper are frequently changed. |
| Installation Complexity | Fabric Wallpapers | The cost of applying wallpaper’s is very high and require special adhesives to paste on walls. |
| Import Dependence for Design Innovations | All products | There is a heavy reliance on imports for having aesthetic and designer wallpapers. |
Despite strong demand, the wallpaper market in China faces challenges including fluctuating raw material prices and growing environmental regulations limiting vinyl wallpaper usage. Additionally, competition from alternative wall finishing products such as paints and decorative panels poses a challenge for wallpaper manufacturers. Moreover, consumer preferences for eco-friendly products require manufacturers to innovate continuously to comply with environmental standards.
Several prominent trends reshaping the market growth include:
Some prominent investment opportunities in the market include:
Some leading players operating in the China Wallpaper Industry include:
| Company Name | A.S. Création Tapeten AG |
| Established Year | 1971 |
| Headquarters | Gummersbach, Germany |
| Official Website | Click Here |
A.S. Création is a global leader in wallpaper manufacturing, providing a broad range of wallpapers including vinyl, nonwoven, and paper options widely distributed in China.
| Company Name | Shandong Jiayuan Wallcoverings Group Co., Ltd. |
| Established Year | 1996 |
| Headquarters | Shandong, China |
| Official Website | - |
A major Chinese wallpaper manufacturer specializing in vinyl and nonwoven wallpapers, with a strong presence in both domestic and international markets.
| Company Name | Grandeco Wallfashion Group |
| Established Year | 1986 |
| Headquarters | Herentals, Belgium |
| Official Website | Click Here |
Known for innovative wallpaper designs, Grandeco offers digitally printed and eco-friendly wallpaper solutions popular in China’s commercial and residential sectors.
| Company Name | Beijing Geli Decoration Material Co., Ltd. |
| Established Year | 2002 |
| Headquarters | Beijing, China |
| Official Website | - |
Specializes in premium paper and fabric wallpapers tailored for luxury residential and hospitality projects in China.
| Company Name | BN Walls Co., Ltd. |
| Established Year | 1998 |
| Headquarters | Guangzhou, China |
| Official Website | Click Here |
Offers a wide portfolio of wallpapers with emphasis on textured and 3D designs catering to commercial and high-end residential markets.
According to Chinese government data, Numerous measures have been implemented to promote sustainable construction materials and mitigate indoor pollution. The "Green Building Action Plan" promotes the utilization of low-VOC and eco-friendly wallpapers in construction initiatives. The Ministry of Housing and Urban-Rural Development has instituted guidelines for indoor air quality, endorsing wallpapers that adhere to rigorous emissions thresholds. Moreover, municipal legislation in prominent locations like Shanghai and Beijing offer incentives for enterprises implementing environmentally sustainable production processes.
The China Wallpaper Market Share is estimated to increase steadily in the coming years. The market growth is driven by demand for aesthetic and eye-catching wallpapers by both residential and commercial sectors. Further, e-commerce expansion will boost this industry growth by providing ease of accessibility nationwide. Trends like digital printing and sustainable material usage will proliferate China wallpaper industry expansion among various cities of China. In addition, this market is expected to experience heightened competition from foreign brands in the coming years. To have a hold in market share, the companies must invest in improving product quality and application easiness to have a first-mover advantage.
The report offers a comprehensive study of the subsequent market segments and their leading categories.
According to Guneet Kaur, Senior Research Analyst, 6Wresearch, the nonwoven wallpaper segment is the fastest growing due to its durability, eco-friendliness, and ease of maintenance. It appeals to both modern aesthetics and sustainable interior design trends.
The residential segment is expanding rapidly as homeowners increasingly seek stylish and environmentally friendly wallpaper options. Increasing urbanization and interior renovation trends are driving demand in this segment, making it a key growth area for the wallpaper market.
The report offers a comprehensive study of the subsequent market segments:
| 1 Executive Summary |
| 2 Introduction |
| 2.1 Key Highlights of the Report |
| 2.2 Report Description |
| 2.3 Market Scope & Segmentation |
| 2.4 Research Methodology |
| 2.5 Assumptions |
| 3 China Wallpaper Market Overview |
| 3.1 China Country Macro Economic Indicators |
| 3.2 China Wallpaper Market Revenues & Volume, 2019 & 2029F |
| 3.3 China Wallpaper Market - Industry Life Cycle |
| 3.4 China Wallpaper Market - Porter's Five Forces |
| 3.5 China Wallpaper Market Revenues & Volume Share, By Product, 2019 & 2029F |
| 3.6 China Wallpaper Market Revenues & Volume Share, By End-use, 2019 & 2029F |
| 4 China Wallpaper Market Dynamics |
| 4.1 Impact Analysis |
| 4.2 Market Drivers |
| 4.2.1 Increasing urbanization and population growth in China leading to higher demand for housing and interior decoration |
| 4.2.2 Growing disposable income and changing consumer preferences towards aesthetic home decor |
| 4.2.3 Technological advancements in wallpaper manufacturing leading to innovative designs and materials |
| 4.3 Market Restraints |
| 4.3.1 Intense competition among wallpaper manufacturers leading to pricing pressures |
| 4.3.2 Fluctuations in raw material prices impacting production costs and pricing strategies |
| 4.3.3 Environmental concerns and regulations regarding the use of certain materials in wallpaper production |
| 5 China Wallpaper Market Trends |
| 6 China Wallpaper Market, By Types |
| 6.1 China Wallpaper Market, By Product |
| 6.1.1 Overview and Analysis |
| 6.1.2 China Wallpaper Market Revenues & Volume, By Product, 2019-2029F |
| 6.1.3 China Wallpaper Market Revenues & Volume, By Vinyl, 2019-2029F |
| 6.1.4 China Wallpaper Market Revenues & Volume, By Nonwoven, 2019-2029F |
| 6.1.5 China Wallpaper Market Revenues & Volume, By Paper, 2019-2029F |
| 6.1.6 China Wallpaper Market Revenues & Volume, By Fabric, 2019-2029F |
| 6.1.7 China Wallpaper Market Revenues & Volume, By Others, 2019-2029F |
| 6.2 China Wallpaper Market, By End-use |
| 6.2.1 Overview and Analysis |
| 6.2.2 China Wallpaper Market Revenues & Volume, By Residential, 2019-2029F |
| 6.2.3 China Wallpaper Market Revenues & Volume, By Commercial, 2019-2029F |
| 7 China Wallpaper Market Import-Export Trade Statistics |
| 7.1 China Wallpaper Market Export to Major Countries |
| 7.2 China Wallpaper Market Imports from Major Countries |
| 8 China Wallpaper Market Key Performance Indicators |
| 8.1 Adoption rate of eco-friendly wallpaper materials |
| 8.2 Number of new wallpaper designs and patterns introduced annually |
| 8.3 Customer satisfaction scores with regards to the quality and durability of wallpapers |
| 9 China Wallpaper Market - Opportunity Assessment |
| 9.1 China Wallpaper Market Opportunity Assessment, By Product, 2019 & 2029F |
| 9.2 China Wallpaper Market Opportunity Assessment, By End-use, 2019 & 2029F |
| 10 China Wallpaper Market - Competitive Landscape |
| 10.1 China Wallpaper Market Revenue Share, By Companies, 2024 |
| 10.2 China Wallpaper Market Competitive Benchmarking, By Operating and Technical Parameters |
| 11 Company Profiles |
| 12 Recommendations |
| 13 Disclaimer |