| Product Code: ETC11307717 | Publication Date: Apr 2025 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
In 2024, China continued to see a steady influx of waterproof makeup imports, with top exporting countries including Italy, South Korea, Japan, Metropolitan France, and the USA. Despite a slight decline in growth rate from 2023 to 2024, the market remained moderately concentrated, indicating stable competition among key players. The negative CAGR from 2020 to 2024 suggests a challenging landscape for the industry, potentially driven by various factors such as shifting consumer preferences or economic conditions. However, with continued innovation and strategic marketing efforts, there is still room for growth and opportunity in the waterproof makeup segment in China.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 China Waterproof Makeup Market Overview |
3.1 China Country Macro Economic Indicators |
3.2 China Waterproof Makeup Market Revenues & Volume, 2021 & 2031F |
3.3 China Waterproof Makeup Market - Industry Life Cycle |
3.4 China Waterproof Makeup Market - Porter's Five Forces |
3.5 China Waterproof Makeup Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 China Waterproof Makeup Market Revenues & Volume Share, By Formulation, 2021 & 2031F |
3.7 China Waterproof Makeup Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.8 China Waterproof Makeup Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 China Waterproof Makeup Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about the benefits of waterproof makeup in China |
4.2.2 Growth in demand for long-lasting and smudge-proof makeup products |
4.2.3 Rising disposable income leading to higher spending on premium cosmetic products |
4.3 Market Restraints |
4.3.1 Potential skin sensitivity issues due to prolonged use of waterproof makeup |
4.3.2 Competition from traditional makeup products that are perceived as more skin-friendly |
5 China Waterproof Makeup Market Trends |
6 China Waterproof Makeup Market, By Types |
6.1 China Waterproof Makeup Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 China Waterproof Makeup Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 China Waterproof Makeup Market Revenues & Volume, By Foundation, 2021 - 2031F |
6.1.4 China Waterproof Makeup Market Revenues & Volume, By Mascara, 2021 - 2031F |
6.1.5 China Waterproof Makeup Market Revenues & Volume, By Lipstick, 2021 - 2031F |
6.1.6 China Waterproof Makeup Market Revenues & Volume, By Eyeliner, 2021 - 2031F |
6.1.7 China Waterproof Makeup Market Revenues & Volume, By Setting Spray, 2021 - 2031F |
6.2 China Waterproof Makeup Market, By Formulation |
6.2.1 Overview and Analysis |
6.2.2 China Waterproof Makeup Market Revenues & Volume, By Liquid, Cream, Stick, 2021 - 2031F |
6.2.3 China Waterproof Makeup Market Revenues & Volume, By Waterproof Polymer, 2021 - 2031F |
6.2.4 China Waterproof Makeup Market Revenues & Volume, By Long-Lasting Matte, 2021 - 2031F |
6.2.5 China Waterproof Makeup Market Revenues & Volume, By Smudge-Proof Gel, 2021 - 2031F |
6.2.6 China Waterproof Makeup Market Revenues & Volume, By Fixing Agents, 2021 - 2031F |
6.3 China Waterproof Makeup Market, By End User |
6.3.1 Overview and Analysis |
6.3.2 China Waterproof Makeup Market Revenues & Volume, By Individuals, 2021 - 2031F |
6.3.3 China Waterproof Makeup Market Revenues & Volume, By Beauty Salons, 2021 - 2031F |
6.3.4 China Waterproof Makeup Market Revenues & Volume, By Retail Stores, 2021 - 2031F |
6.3.5 China Waterproof Makeup Market Revenues & Volume, By Makeup Artists, 2021 - 2031F |
6.3.6 China Waterproof Makeup Market Revenues & Volume, By Fashion Industry, 2021 - 2031F |
6.4 China Waterproof Makeup Market, By Application |
6.4.1 Overview and Analysis |
6.4.2 China Waterproof Makeup Market Revenues & Volume, By Everyday Use, 2021 - 2031F |
6.4.3 China Waterproof Makeup Market Revenues & Volume, By Professional Makeup, 2021 - 2031F |
6.4.4 China Waterproof Makeup Market Revenues & Volume, By Cosmetic Industry, 2021 - 2031F |
6.4.5 China Waterproof Makeup Market Revenues & Volume, By Bridal & Events, 2021 - 2031F |
6.4.6 China Waterproof Makeup Market Revenues & Volume, By Photo Shoots, 2021 - 2031F |
7 China Waterproof Makeup Market Import-Export Trade Statistics |
7.1 China Waterproof Makeup Market Export to Major Countries |
7.2 China Waterproof Makeup Market Imports from Major Countries |
8 China Waterproof Makeup Market Key Performance Indicators |
8.1 Number of new waterproof makeup product launches in the Chinese market |
8.2 Growth in online sales of waterproof makeup products |
8.3 Number of beauty influencers promoting waterproof makeup in China |
9 China Waterproof Makeup Market - Opportunity Assessment |
9.1 China Waterproof Makeup Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 China Waterproof Makeup Market Opportunity Assessment, By Formulation, 2021 & 2031F |
9.3 China Waterproof Makeup Market Opportunity Assessment, By End User, 2021 & 2031F |
9.4 China Waterproof Makeup Market Opportunity Assessment, By Application, 2021 & 2031F |
10 China Waterproof Makeup Market - Competitive Landscape |
10.1 China Waterproof Makeup Market Revenue Share, By Companies, 2024 |
10.2 China Waterproof Makeup Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
To discover high-growth global markets and optimize your business strategy:
Click Here