| Product Code: ETC12982726 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
Colombia natto import market continues to be dominated by key exporters such as Mexico, the United States, China, Brazil, and Italy in 2024. The market shows high concentration with a consistently high Herfindahl-Hirschman Index (HHI). The compound annual growth rate (CAGR) from 2020 to 2024 stands at an impressive 13.72%, indicating a strong upward trend in demand for natto imports. Additionally, the growth rate from 2023 to 2024 is recorded at 4.14%, underlining the sustained expansion of the market in Colombia.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Colombia Natto Market Overview |
3.1 Colombia Country Macro Economic Indicators |
3.2 Colombia Natto Market Revenues & Volume, 2021 & 2031F |
3.3 Colombia Natto Market - Industry Life Cycle |
3.4 Colombia Natto Market - Porter's Five Forces |
3.5 Colombia Natto Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Colombia Natto Market Revenues & Volume Share, By Form, 2021 & 2031F |
3.7 Colombia Natto Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 Colombia Natto Market Revenues & Volume Share, By Consumer Group, 2021 & 2031F |
3.9 Colombia Natto Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Colombia Natto Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness among consumers in Colombia |
4.2.2 Growing awareness about the benefits of fermented foods like natto |
4.2.3 Rising disposable income leading to higher spending on health and wellness products |
4.3 Market Restraints |
4.3.1 Limited availability and awareness of natto in Colombia |
4.3.2 Cultural preferences and taste preferences of Colombians may not align with natto |
4.3.3 Potential challenges in distribution and supply chain for natto products in Colombia |
5 Colombia Natto Market Trends |
6 Colombia Natto Market, By Types |
6.1 Colombia Natto Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Colombia Natto Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 Colombia Natto Market Revenues & Volume, By Traditional Natto, 2021 - 2031F |
6.1.4 Colombia Natto Market Revenues & Volume, By Powdered Natto, 2021 - 2031F |
6.1.5 Colombia Natto Market Revenues & Volume, By Freeze-Dried Natto, 2021 - 2031F |
6.1.6 Colombia Natto Market Revenues & Volume, By Fermented Natto, 2021 - 2031F |
6.1.7 Colombia Natto Market Revenues & Volume, By Organic Natto, 2021 - 2031F |
6.2 Colombia Natto Market, By Form |
6.2.1 Overview and Analysis |
6.2.2 Colombia Natto Market Revenues & Volume, By Whole Beans, 2021 - 2031F |
6.2.3 Colombia Natto Market Revenues & Volume, By Powder, 2021 - 2031F |
6.2.4 Colombia Natto Market Revenues & Volume, By Granules, 2021 - 2031F |
6.2.5 Colombia Natto Market Revenues & Volume, By Paste, 2021 - 2031F |
6.2.6 Colombia Natto Market Revenues & Volume, By Blended, 2021 - 2031F |
6.3 Colombia Natto Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Colombia Natto Market Revenues & Volume, By Breakfast Food, 2021 - 2031F |
6.3.3 Colombia Natto Market Revenues & Volume, By Dietary Supplements, 2021 - 2031F |
6.3.4 Colombia Natto Market Revenues & Volume, By Snacks, 2021 - 2031F |
6.3.5 Colombia Natto Market Revenues & Volume, By Condiments, 2021 - 2031F |
6.3.6 Colombia Natto Market Revenues & Volume, By Functional Foods, 2021 - 2031F |
6.4 Colombia Natto Market, By Consumer Group |
6.4.1 Overview and Analysis |
6.4.2 Colombia Natto Market Revenues & Volume, By General Consumers, 2021 - 2031F |
6.4.3 Colombia Natto Market Revenues & Volume, By Health-Conscious Consumers, 2021 - 2031F |
6.4.4 Colombia Natto Market Revenues & Volume, By Vegetarians, 2021 - 2031F |
6.4.5 Colombia Natto Market Revenues & Volume, By Adults, 2021 - 2031F |
6.4.6 Colombia Natto Market Revenues & Volume, By Elderly, 2021 - 2031F |
6.5 Colombia Natto Market, By Distribution Channel |
6.5.1 Overview and Analysis |
6.5.2 Colombia Natto Market Revenues & Volume, By Grocery Stores, 2021 - 2031F |
6.5.3 Colombia Natto Market Revenues & Volume, By Online Retail, 2021 - 2031F |
6.5.4 Colombia Natto Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.5.5 Colombia Natto Market Revenues & Volume, By Health Stores, 2021 - 2031F |
6.5.6 Colombia Natto Market Revenues & Volume, By E-Commerce, 2021 - 2031F |
7 Colombia Natto Market Import-Export Trade Statistics |
7.1 Colombia Natto Market Export to Major Countries |
7.2 Colombia Natto Market Imports from Major Countries |
8 Colombia Natto Market Key Performance Indicators |
8.1 Number of health and wellness events featuring natto as a highlighted product |
8.2 Percentage increase in online searches for natto in Colombia |
8.3 Growth in the number of restaurants and stores offering natto on their menu or shelves |
8.4 Number of collaborations between natto producers and local influencers or health advocates |
8.5 Increase in the number of natto recipe searches online |
9 Colombia Natto Market - Opportunity Assessment |
9.1 Colombia Natto Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Colombia Natto Market Opportunity Assessment, By Form, 2021 & 2031F |
9.3 Colombia Natto Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 Colombia Natto Market Opportunity Assessment, By Consumer Group, 2021 & 2031F |
9.5 Colombia Natto Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Colombia Natto Market - Competitive Landscape |
10.1 Colombia Natto Market Revenue Share, By Companies, 2024 |
10.2 Colombia Natto Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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