Product Code: ETC13342070 | Publication Date: Apr 2025 | Updated Date: Jul 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 190 | No. of Figures: 80 | No. of Tables: 40 |
According to 6Wresearch internal database and industry insights, the Global Natto Market was valued at USD 0.45 Billion in 2024 and is expected to reach USD 0.66 Billion by 2031, growing at a compound annual growth rate of 5.93% during the forecast period (2025-2031).
The global natto market is experiencing growth driven by increasing consumer awareness of the health benefits associated with natto consumption, particularly in Asian countries such as Japan where it is a traditional fermented food. Natto, a popular soy-based dish known for its unique texture and strong flavor, is gaining popularity in Western markets due to its high nutritional value, including being a good source of protein and probiotics. The market is also being influenced by the growing trend of plant-based diets and the rising demand for functional foods. Key players in the global natto market include companies like Megumi Natto, Hiroshima Natto, and Kumamoto Natto, who are focusing on product innovation and expanding their distribution networks to cater to the increasing demand for natto worldwide.
The Global Natto Market is experiencing growth due to increasing consumer awareness of the health benefits associated with natto consumption, such as its high nutritional content and probiotic properties. The market is also benefiting from the rising popularity of plant-based diets and the growing demand for natural and functional food products. Manufacturers are innovating by introducing new flavors and packaging formats to cater to a wider consumer base. Additionally, the expansion of distribution channels, including online retail platforms, is creating new opportunities for market growth. With a focus on product quality and safety standards, the natto market is expected to continue its upward trajectory, especially in regions like Asia-Pacific and North America where natto is gaining traction among health-conscious consumers.
The Global Natto Market faces several challenges, including limited consumer awareness and acceptance outside of its native Japan due to its unique taste and texture. Additionally, natto`s strong odor can be off-putting to some consumers, further hindering its market penetration. Supply chain issues, such as maintaining the quality and freshness of natto during transportation and storage, also pose challenges. Furthermore, natto production requires specific fermentation techniques and expertise, which can limit scalability and increase production costs. Market competition from other plant-based protein sources and alternative fermented foods also adds pressure to the natto market`s growth. Overall, overcoming these challenges will require targeted marketing efforts, product innovation, and education to increase consumer acceptance and drive market expansion.
The Global Natto Market is primarily driven by the increasing awareness about the health benefits of natto, which is a traditional Japanese food made from fermented soybeans. The growing demand for natural and organic food products, coupled with the rising interest in plant-based protein sources, has also contributed to the market growth. Additionally, the expanding popularity of Japanese cuisine worldwide and the increasing availability of natto in supermarkets and online platforms have helped boost market sales. The rising focus on gut health and probiotics has further propelled the demand for natto, as it is considered a probiotic-rich food that aids digestion and promotes overall well-being. Overall, these factors are driving the growth of the Global Natto Market.
Government policies related to the Global Natto Market are primarily focused on food safety regulations, trade policies, and agricultural subsidies. In many countries, natto production and distribution are subject to strict regulations to ensure product quality and safety for consumers. Trade policies may also impact the global natto market, with tariffs and import restrictions affecting the flow of natto products between countries. Additionally, agricultural subsidies and support programs can influence natto production levels and pricing, impacting market dynamics. Governments may also implement initiatives to promote natto consumption for its health benefits, which can further shape the market landscape. Overall, government policies play a crucial role in shaping the regulatory environment and market conditions for the Global Natto Market.
The Global Natto Market is expected to witness steady growth in the coming years due to increasing consumer awareness about the health benefits associated with natto consumption. Natto, a traditional Japanese fermented soybean product, is gaining popularity worldwide for its high nutritional value, including being a rich source of protein, vitamins, and probiotics. The market is likely to be driven by the growing trend of plant-based diets and the rising demand for natural and organic food products. Additionally, advancements in food processing technologies and increased availability of natto in various forms and flavors are expected to further boost market growth. As consumers continue to prioritize health and wellness, the Global Natto Market is poised for expansion and innovation in the near future.
In the global Natto market, Asia holds a significant share due to the traditional consumption of Natto in countries like Japan, where it is a popular fermented soybean dish. North America and Europe are also emerging markets for Natto, driven by the increasing popularity of plant-based and fermented foods among health-conscious consumers. In the Middle East and Africa region, the market for Natto is relatively small but is showing growth potential as awareness about the health benefits of fermented foods increases. Latin America is also witnessing a rising demand for Natto, attributed to the growing trend of incorporating diverse and nutritious foods into the diet. Overall, the global Natto market is projected to experience steady growth across all regions, with Asia maintaining its dominance in terms of consumption and production.
Global Natto Market |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Global Natto Market Overview |
3.1 Global Regional Macro Economic Indicators |
3.2 Global Natto Market Revenues & Volume, 2021 & 2031F |
3.3 Global Natto Market - Industry Life Cycle |
3.4 Global Natto Market - Porter's Five Forces |
3.5 Global Natto Market Revenues & Volume Share, By Regions, 2021 & 2031F |
3.6 Global Natto Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.7 Global Natto Market Revenues & Volume Share, By Form, 2021 & 2031F |
3.8 Global Natto Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.9 Global Natto Market Revenues & Volume Share, By Consumer Group, 2021 & 2031F |
3.10 Global Natto Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Global Natto Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Global Natto Market Trends |
6 Global Natto Market, 2021 - 2031 |
6.1 Global Natto Market, Revenues & Volume, By Product Type, 2021 - 2031 |
6.1.1 Overview & Analysis |
6.1.2 Global Natto Market, Revenues & Volume, By Traditional Natto, 2021 - 2031 |
6.1.3 Global Natto Market, Revenues & Volume, By Powdered Natto, 2021 - 2031 |
6.1.4 Global Natto Market, Revenues & Volume, By Freeze-Dried Natto, 2021 - 2031 |
6.1.5 Global Natto Market, Revenues & Volume, By Fermented Natto, 2021 - 2031 |
6.1.6 Global Natto Market, Revenues & Volume, By Organic Natto, 2021 - 2031 |
6.2 Global Natto Market, Revenues & Volume, By Form, 2021 - 2031 |
6.2.1 Overview & Analysis |
6.2.2 Global Natto Market, Revenues & Volume, By Whole Beans, 2021 - 2031 |
6.2.3 Global Natto Market, Revenues & Volume, By Powder, 2021 - 2031 |
6.2.4 Global Natto Market, Revenues & Volume, By Granules, 2021 - 2031 |
6.2.5 Global Natto Market, Revenues & Volume, By Paste, 2021 - 2031 |
6.2.6 Global Natto Market, Revenues & Volume, By Blended, 2021 - 2031 |
6.3 Global Natto Market, Revenues & Volume, By Application, 2021 - 2031 |
6.3.1 Overview & Analysis |
6.3.2 Global Natto Market, Revenues & Volume, By Breakfast Food, 2021 - 2031 |
6.3.3 Global Natto Market, Revenues & Volume, By Dietary Supplements, 2021 - 2031 |
6.3.4 Global Natto Market, Revenues & Volume, By Snacks, 2021 - 2031 |
6.3.5 Global Natto Market, Revenues & Volume, By Condiments, 2021 - 2031 |
6.3.6 Global Natto Market, Revenues & Volume, By Functional Foods, 2021 - 2031 |
6.4 Global Natto Market, Revenues & Volume, By Consumer Group, 2021 - 2031 |
6.4.1 Overview & Analysis |
6.4.2 Global Natto Market, Revenues & Volume, By General Consumers, 2021 - 2031 |
6.4.3 Global Natto Market, Revenues & Volume, By Health-Conscious Consumers, 2021 - 2031 |
6.4.4 Global Natto Market, Revenues & Volume, By Vegetarians, 2021 - 2031 |
6.4.5 Global Natto Market, Revenues & Volume, By Adults, 2021 - 2031 |
6.4.6 Global Natto Market, Revenues & Volume, By Elderly, 2021 - 2031 |
6.5 Global Natto Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
6.5.1 Overview & Analysis |
6.5.2 Global Natto Market, Revenues & Volume, By Grocery Stores, 2021 - 2031 |
6.5.3 Global Natto Market, Revenues & Volume, By Online Retail, 2021 - 2031 |
6.5.4 Global Natto Market, Revenues & Volume, By Supermarkets, 2021 - 2031 |
6.5.5 Global Natto Market, Revenues & Volume, By Health Stores, 2021 - 2031 |
6.5.6 Global Natto Market, Revenues & Volume, By E-Commerce, 2021 - 2031 |
7 North America Natto Market, Overview & Analysis |
7.1 North America Natto Market Revenues & Volume, 2021 - 2031 |
7.2 North America Natto Market, Revenues & Volume, By Countries, 2021 - 2031 |
7.2.1 United States (US) Natto Market, Revenues & Volume, 2021 - 2031 |
7.2.2 Canada Natto Market, Revenues & Volume, 2021 - 2031 |
7.2.3 Rest of North America Natto Market, Revenues & Volume, 2021 - 2031 |
7.3 North America Natto Market, Revenues & Volume, By Product Type, 2021 - 2031 |
7.4 North America Natto Market, Revenues & Volume, By Form, 2021 - 2031 |
7.5 North America Natto Market, Revenues & Volume, By Application, 2021 - 2031 |
7.6 North America Natto Market, Revenues & Volume, By Consumer Group, 2021 - 2031 |
7.7 North America Natto Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
8 Latin America (LATAM) Natto Market, Overview & Analysis |
8.1 Latin America (LATAM) Natto Market Revenues & Volume, 2021 - 2031 |
8.2 Latin America (LATAM) Natto Market, Revenues & Volume, By Countries, 2021 - 2031 |
8.2.1 Brazil Natto Market, Revenues & Volume, 2021 - 2031 |
8.2.2 Mexico Natto Market, Revenues & Volume, 2021 - 2031 |
8.2.3 Argentina Natto Market, Revenues & Volume, 2021 - 2031 |
8.2.4 Rest of LATAM Natto Market, Revenues & Volume, 2021 - 2031 |
8.3 Latin America (LATAM) Natto Market, Revenues & Volume, By Product Type, 2021 - 2031 |
8.4 Latin America (LATAM) Natto Market, Revenues & Volume, By Form, 2021 - 2031 |
8.5 Latin America (LATAM) Natto Market, Revenues & Volume, By Application, 2021 - 2031 |
8.6 Latin America (LATAM) Natto Market, Revenues & Volume, By Consumer Group, 2021 - 2031 |
8.7 Latin America (LATAM) Natto Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
9 Asia Natto Market, Overview & Analysis |
9.1 Asia Natto Market Revenues & Volume, 2021 - 2031 |
9.2 Asia Natto Market, Revenues & Volume, By Countries, 2021 - 2031 |
9.2.1 India Natto Market, Revenues & Volume, 2021 - 2031 |
9.2.2 China Natto Market, Revenues & Volume, 2021 - 2031 |
9.2.3 Japan Natto Market, Revenues & Volume, 2021 - 2031 |
9.2.4 Rest of Asia Natto Market, Revenues & Volume, 2021 - 2031 |
9.3 Asia Natto Market, Revenues & Volume, By Product Type, 2021 - 2031 |
9.4 Asia Natto Market, Revenues & Volume, By Form, 2021 - 2031 |
9.5 Asia Natto Market, Revenues & Volume, By Application, 2021 - 2031 |
9.6 Asia Natto Market, Revenues & Volume, By Consumer Group, 2021 - 2031 |
9.7 Asia Natto Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
10 Africa Natto Market, Overview & Analysis |
10.1 Africa Natto Market Revenues & Volume, 2021 - 2031 |
10.2 Africa Natto Market, Revenues & Volume, By Countries, 2021 - 2031 |
10.2.1 South Africa Natto Market, Revenues & Volume, 2021 - 2031 |
10.2.2 Egypt Natto Market, Revenues & Volume, 2021 - 2031 |
10.2.3 Nigeria Natto Market, Revenues & Volume, 2021 - 2031 |
10.2.4 Rest of Africa Natto Market, Revenues & Volume, 2021 - 2031 |
10.3 Africa Natto Market, Revenues & Volume, By Product Type, 2021 - 2031 |
10.4 Africa Natto Market, Revenues & Volume, By Form, 2021 - 2031 |
10.5 Africa Natto Market, Revenues & Volume, By Application, 2021 - 2031 |
10.6 Africa Natto Market, Revenues & Volume, By Consumer Group, 2021 - 2031 |
10.7 Africa Natto Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
11 Europe Natto Market, Overview & Analysis |
11.1 Europe Natto Market Revenues & Volume, 2021 - 2031 |
11.2 Europe Natto Market, Revenues & Volume, By Countries, 2021 - 2031 |
11.2.1 United Kingdom Natto Market, Revenues & Volume, 2021 - 2031 |
11.2.2 Germany Natto Market, Revenues & Volume, 2021 - 2031 |
11.2.3 France Natto Market, Revenues & Volume, 2021 - 2031 |
11.2.4 Rest of Europe Natto Market, Revenues & Volume, 2021 - 2031 |
11.3 Europe Natto Market, Revenues & Volume, By Product Type, 2021 - 2031 |
11.4 Europe Natto Market, Revenues & Volume, By Form, 2021 - 2031 |
11.5 Europe Natto Market, Revenues & Volume, By Application, 2021 - 2031 |
11.6 Europe Natto Market, Revenues & Volume, By Consumer Group, 2021 - 2031 |
11.7 Europe Natto Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
12 Middle East Natto Market, Overview & Analysis |
12.1 Middle East Natto Market Revenues & Volume, 2021 - 2031 |
12.2 Middle East Natto Market, Revenues & Volume, By Countries, 2021 - 2031 |
12.2.1 Saudi Arabia Natto Market, Revenues & Volume, 2021 - 2031 |
12.2.2 UAE Natto Market, Revenues & Volume, 2021 - 2031 |
12.2.3 Turkey Natto Market, Revenues & Volume, 2021 - 2031 |
12.3 Middle East Natto Market, Revenues & Volume, By Product Type, 2021 - 2031 |
12.4 Middle East Natto Market, Revenues & Volume, By Form, 2021 - 2031 |
12.5 Middle East Natto Market, Revenues & Volume, By Application, 2021 - 2031 |
12.6 Middle East Natto Market, Revenues & Volume, By Consumer Group, 2021 - 2031 |
12.7 Middle East Natto Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
13 Global Natto Market Key Performance Indicators |
14 Global Natto Market - Export/Import By Countries Assessment |
15 Global Natto Market - Opportunity Assessment |
15.1 Global Natto Market Opportunity Assessment, By Countries, 2021 & 2031F |
15.2 Global Natto Market Opportunity Assessment, By Product Type, 2021 & 2031F |
15.3 Global Natto Market Opportunity Assessment, By Form, 2021 & 2031F |
15.4 Global Natto Market Opportunity Assessment, By Application, 2021 & 2031F |
15.5 Global Natto Market Opportunity Assessment, By Consumer Group, 2021 & 2031F |
15.6 Global Natto Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
16 Global Natto Market - Competitive Landscape |
16.1 Global Natto Market Revenue Share, By Companies, 2024 |
16.2 Global Natto Market Competitive Benchmarking, By Operating and Technical Parameters |
17 Top 10 Company Profiles |
18 Recommendations |
19 Disclaimer |