| Product Code: ETC5426669 | Publication Date: Nov 2023 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The m-commerce market in Croatia is rapidly expanding as mobile devices become the primary means of accessing online services and shopping. The convenience of mobile payments, combined with the proliferation of smartphones and mobile internet, is driving the growth of this market.
The m-commerce market in Croatia is driven by the growing adoption of mobile devices and the increasing use of mobile applications for shopping and financial transactions. The convenience of mobile commerce and the rise of mobile payment solutions are significant drivers. Additionally, advancements in mobile technology, including the widespread availability of high-speed internet and secure payment gateways, are supporting market growth. The growth of e-commerce and the integration of mobile commerce with digital marketing strategies are also contributing to market expansion.
The m-commerce market in Croatia faces challenges related to the rapid evolution of mobile technology and consumer behavior. Ensuring security and privacy in mobile transactions is crucial for maintaining user trust. Additionally, the market must address competition from other e-commerce platforms and adapt to changing regulatory requirements. High development and maintenance costs for mobile commerce solutions can also impact market growth.
The Croatian government encourages the growth of the M commerce (mobile commerce) market by supporting the development of mobile payment technologies and digital platforms. Policies include funding for technology innovation and incentives for businesses adopting mobile commerce solutions to enhance consumer engagement and streamline transactions.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Croatia M Commerce Market Overview |
3.1 Croatia Country Macro Economic Indicators |
3.2 Croatia M Commerce Market Revenues & Volume, 2021 & 2031F |
3.3 Croatia M Commerce Market - Industry Life Cycle |
3.4 Croatia M Commerce Market - Porter's Five Forces |
3.5 Croatia M Commerce Market Revenues & Volume Share, By Transactions, 2021 & 2031F |
3.6 Croatia M Commerce Market Revenues & Volume Share, By Payment Modes, 2021 & 2031F |
3.7 Croatia M Commerce Market Revenues & Volume Share, By Users, 2021 & 2031F |
4 Croatia M Commerce Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in Croatia |
4.2.2 Growing internet penetration and usage |
4.2.3 Rising consumer preference for convenience and online shopping |
4.3 Market Restraints |
4.3.1 Limited digital payment infrastructure and security concerns |
4.3.2 Lack of awareness and trust in mobile commerce |
4.3.3 Regulatory challenges and compliance issues |
5 Croatia M Commerce Market Trends |
6 Croatia M Commerce Market Segmentations |
6.1 Croatia M Commerce Market, By Transactions |
6.1.1 Overview and Analysis |
6.1.2 Croatia M Commerce Market Revenues & Volume, By M Retailing, 2021-2031F |
6.1.3 Croatia M Commerce Market Revenues & Volume, By M Ticketing/Booking, 2021-2031F |
6.1.4 Croatia M Commerce Market Revenues & Volume, By M Billing, 2021-2031F |
6.1.5 Croatia M Commerce Market Revenues & Volume, By Other M Commerce Services, 2021-2031F |
6.2 Croatia M Commerce Market, By Payment Modes |
6.2.1 Overview and Analysis |
6.2.2 Croatia M Commerce Market Revenues & Volume, By Near Field Communication (NFC), 2021-2031F |
6.2.3 Croatia M Commerce Market Revenues & Volume, By Premium SMS, 2021-2031F |
6.2.4 Croatia M Commerce Market Revenues & Volume, By Wireless application protocol (WAP), 2021-2031F |
6.2.5 Croatia M Commerce Market Revenues & Volume, By Direct Carrier Billing, 2021-2031F |
6.3 Croatia M Commerce Market, By Users |
6.3.1 Overview and Analysis |
6.3.2 Croatia M Commerce Market Revenues & Volume, By Smart device users, 2021-2031F |
6.3.3 Croatia M Commerce Market Revenues & Volume, By Feature phone users, 2021-2031F |
7 Croatia M Commerce Market Import-Export Trade Statistics |
7.1 Croatia M Commerce Market Export to Major Countries |
7.2 Croatia M Commerce Market Imports from Major Countries |
8 Croatia M Commerce Market Key Performance Indicators |
8.1 Average order value (AOV) for mobile commerce transactions |
8.2 Conversion rate of mobile visitors to buyers |
8.3 Mobile app downloads and active users |
8.4 Customer retention rate for mobile commerce platforms |
8.5 Average time spent on mobile commerce apps/websites |
9 Croatia M Commerce Market - Opportunity Assessment |
9.1 Croatia M Commerce Market Opportunity Assessment, By Transactions, 2021 & 2031F |
9.2 Croatia M Commerce Market Opportunity Assessment, By Payment Modes, 2021 & 2031F |
9.3 Croatia M Commerce Market Opportunity Assessment, By Users, 2021 & 2031F |
10 Croatia M Commerce Market - Competitive Landscape |
10.1 Croatia M Commerce Market Revenue Share, By Companies, 2024 |
10.2 Croatia M Commerce Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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