Market Forecast By Offering (Hardware , Software), By Device Type (Head-Mounted Display (HMD), Smart AR Mirror, Handheld Device), By Application (Advertising and Marketing, Try-on Solutions, Planning and Designing, Information Systems), By Technology (Marker-based Augmented Reality, Marker-less Augmented Reality), By Retail Type (Jewelry, Beauty and Cosmetics, Apparel Fitting, Furniture and Lighting, Grocery Shopping, Footwear, Others) And Competitive Landscape
Product Code: ETC4453673 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
Report Name | Egypt Augmented Reality in Retail Market |
Forecast period | 2025-2031 |
CAGR | 29.5% |
Growing Sector | Beauty & Cosmetic |
Egypt Augmented Reality In Retail Market report thoroughly covers the market by offering, by device type, by application, by technology, and by retail type. The market outlook report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
The Egypt Augmented Reality In Retail Market is the rising demand for enhanced shopping experiences. AR technology can help retailers to create an immersive environment for their customers, making them feel more engaged and invested in the shopping experience.
According to 6Wresearch, the Egypt Augmented Reality In Retail Market size is expected to grow at a CAGR of 29.5% during the forecast period 2025-2031. The growing use of smartphones and mobile devices has made AR more accessible to consumers, giving retailers new ways to interact with their customers. Furthermore, AR can help retailers to reduce their physical showroom and inventory costs by enabling virtual demonstrations and a more personalised experience to the customer. On the other hand, some challenges do exist that can affect the Egypt Augmented Reality In Retail Market growth are the high cost of implementing AR technology in retail stores and the lack of public awareness and understanding of AR technology.
The Egyptian Government can play a vital role in the growth of this emerging technology by creating awareness campaigns and providing incentives to businesses. Nevertheless, the rising use of AR for branding and advertising. AR technology can superimpose a branded message or offer over a customer's view of the real world, creating a more engaging and interactive experience. Additionally, retailers are increasingly using AR to streamline their supply chain and logistics operations. By using AR for inventory management, retailers can reduce waste, improve efficiency and improve customer satisfaction.
The Egyptian Government has recognised the potential of AR in the retail sector and has taken steps to promote its development. They have established a number of initiatives and programmes to promote the growth of AR technology in the retail sector and encourage businesses to invest in this emerging technology. Additionally, the government is actively investing in the development of infrastructure and digital transformation projects, which will stimulate growth and drive innovation.
These companies are investing heavily in the development of AR technology and are exploring new ways to incorporate AR into their retail operations. Some of the key players are ArabiaGIS, GR Imagine, IrisAugmented Reality systems, and DigiSay.
The future looks promising for the Augmented Reality market in Egypt's retail industry, as more retailers embrace the technology to enhance their business models. Experts predict that AR will continue to gain popularity in the coming years, making shopping more interactive and personalized. Moreover, with supportive government policies towards technological advancements in Egypt, we can expect to see more investment into research and development of AR-based solutions.
According to Dhaval, Research Manager, 6Wresearch, the advertising and marketing segment is growing technology, retailers can create interactive and immersive experiences for their customers. AR ads can be used to display product information, provide virtual tours of stores, and showcase products in an interactive way.
Based on the retail type, the beauty & cosmetics industry and jewellery sectors are leading the game in creative AR solutions, driven by the growing concerns of hygiene and social distancing, AR-assisted try-ons have become more popular than in-person try-ons. In the beauty & cosmetic industry helps to visualize themselves with different makeup styles and shades, virtually try on lipstick colors, test skincare products, and even book virtual consultations.
The report offers a comprehensive study of the subsequent market segments:
By Offering
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Egypt Augmented Reality in Retail Market Overview |
3.1 Egypt Country Macro Economic Indicators |
3.2 Egypt Augmented Reality in Retail Market Revenues & Volume, 2021 & 2031F |
3.3 Egypt Augmented Reality in Retail Market - Industry Life Cycle |
3.4 Egypt Augmented Reality in Retail Market - Porter's Five Forces |
3.5 Egypt Augmented Reality in Retail Market Revenues & Volume Share, By Offering , 2021 & 2031F |
3.6 Egypt Augmented Reality in Retail Market Revenues & Volume Share, By Device Type , 2021 & 2031F |
3.7 Egypt Augmented Reality in Retail Market Revenues & Volume Share, By Application , 2021 & 2031F |
3.8 Egypt Augmented Reality in Retail Market Revenues & Volume Share, By Technology, 2021 & 2031F |
3.9 Egypt Augmented Reality in Retail Market Revenues & Volume Share, By Retail Type, 2021 & 2031F |
4 Egypt Augmented Reality in Retail Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing adoption of technology in the retail sector in Egypt |
4.2.2 Growing demand for enhanced customer experiences and personalized shopping |
4.2.3 Rise in smartphone penetration and internet connectivity in Egypt |
4.3 Market Restraints |
4.3.1 High initial investment costs for implementing augmented reality technology in retail |
4.3.2 Limited awareness and understanding of augmented reality among retailers and consumers in Egypt |
5 Egypt Augmented Reality in Retail Market Trends |
6 Egypt Augmented Reality in Retail Market, By Types |
6.1 Egypt Augmented Reality in Retail Market, By Offering |
6.1.1 Overview and Analysis |
6.1.2 Egypt Augmented Reality in Retail Market Revenues & Volume, By Offering , 2021 - 2031F |
6.1.3 Egypt Augmented Reality in Retail Market Revenues & Volume, By Hardware , 2021 - 2031F |
6.1.4 Egypt Augmented Reality in Retail Market Revenues & Volume, By Software, 2021 - 2031F |
6.2 Egypt Augmented Reality in Retail Market, By Device Type |
6.2.1 Overview and Analysis |
6.2.2 Egypt Augmented Reality in Retail Market Revenues & Volume, By Head-Mounted Display (HMD), 2021 - 2031F |
6.2.3 Egypt Augmented Reality in Retail Market Revenues & Volume, By Smart AR Mirror, 2021 - 2031F |
6.2.4 Egypt Augmented Reality in Retail Market Revenues & Volume, By Handheld Device, 2021 - 2031F |
6.3 Egypt Augmented Reality in Retail Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Egypt Augmented Reality in Retail Market Revenues & Volume, By Advertising and Marketing, 2021 - 2031F |
6.3.3 Egypt Augmented Reality in Retail Market Revenues & Volume, By Try-on Solutions, 2021 - 2031F |
6.3.4 Egypt Augmented Reality in Retail Market Revenues & Volume, By Planning and Designing, 2021 - 2031F |
6.3.5 Egypt Augmented Reality in Retail Market Revenues & Volume, By Information Systems, 2021 - 2031F |
6.4 Egypt Augmented Reality in Retail Market, By Technology |
6.4.1 Overview and Analysis |
6.4.2 Egypt Augmented Reality in Retail Market Revenues & Volume, By Marker-based Augmented Reality, 2021 - 2031F |
6.4.3 Egypt Augmented Reality in Retail Market Revenues & Volume, By Marker-less Augmented Reality, 2021 - 2031F |
6.5 Egypt Augmented Reality in Retail Market, By Retail Type |
6.5.1 Overview and Analysis |
6.5.2 Egypt Augmented Reality in Retail Market Revenues & Volume, By Jewelry, 2021 - 2031F |
6.5.3 Egypt Augmented Reality in Retail Market Revenues & Volume, By Beauty and Cosmetics, 2021 - 2031F |
6.5.4 Egypt Augmented Reality in Retail Market Revenues & Volume, By Apparel Fitting, 2021 - 2031F |
6.5.5 Egypt Augmented Reality in Retail Market Revenues & Volume, By Furniture and Lighting, 2021 - 2031F |
6.5.6 Egypt Augmented Reality in Retail Market Revenues & Volume, By Grocery Shopping, 2021 - 2031F |
6.5.7 Egypt Augmented Reality in Retail Market Revenues & Volume, By Footwear, 2021 - 2031F |
7 Egypt Augmented Reality in Retail Market Import-Export Trade Statistics |
7.1 Egypt Augmented Reality in Retail Market Export to Major Countries |
7.2 Egypt Augmented Reality in Retail Market Imports from Major Countries |
8 Egypt Augmented Reality in Retail Market Key Performance Indicators |
8.1 Customer engagement metrics such as average session duration, interaction rates, and repeat visits |
8.2 Conversion rate from augmented reality experiences to actual sales |
8.3 Customer satisfaction scores related to the use of augmented reality in retail |
8.4 Rate of adoption and utilization of augmented reality technology by retailers in Egypt |
8.5 Number of partnerships and collaborations between technology providers and retail businesses in Egypt |
9 Egypt Augmented Reality in Retail Market - Opportunity Assessment |
9.1 Egypt Augmented Reality in Retail Market Opportunity Assessment, By Offering , 2021 & 2031F |
9.2 Egypt Augmented Reality in Retail Market Opportunity Assessment, By Device Type , 2021 & 2031F |
9.3 Egypt Augmented Reality in Retail Market Opportunity Assessment, By Application , 2021 & 2031F |
9.4 Egypt Augmented Reality in Retail Market Opportunity Assessment, By Technology, 2021 & 2031F |
9.5 Egypt Augmented Reality in Retail Market Opportunity Assessment, By Retail Type, 2021 & 2031F |
10 Egypt Augmented Reality in Retail Market - Competitive Landscape |
10.1 Egypt Augmented Reality in Retail Market Revenue Share, By Companies, 2024 |
10.2 Egypt Augmented Reality in Retail Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |