Market Forecast By Type (General Purpose, Private Label), By Usage (General Purpose Re-Loadable Card, Government Benefit/Disbursement Card, Payroll Card, Others), By End-User (Retail Establishments, Corporate Institutions, Government, Financial Institutions, Others) And Competitive Landscape
Product Code: ETC259192 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
Report Name | Egypt Cards Market |
Forecast Period | 2025-2031 |
CAGR | 9.4% |
Growing Sector | Retail Establishments |
Egypt Cards Market report thoroughly covers the market by type, by usage, and by end user. The market outlook report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
Egypt's cards market has been growing rapidly over the past few years, driven mainly by the government's financial inclusion agenda and increased demand by consumers for efficient payment methods. The market has also experienced challenges such as fraud, low card penetration, and limited acceptance of electronic payments.
According to 6Wresearch, the Egypt Cards Market size is estimated to grow at a CAGR of 9.4% during the forecast period 2025-2031. One of the primary drivers of the Egypt cards market is the government's initiative to promote financial inclusion through digital payments. According to the Egypt Banking Institute, an estimated 50% of the population is unbanked. This presents a significant opportunity for financial institutions to offer digital financial services that are affordable and accessible. Similarly, the increase in smartphone penetration has boosted the adoption of mobile payments, further driving the growth of the cards Egypt Cards industry. On the other hand, some challenges affecting the market growth such as low card penetration and limited acceptance of electronic payments is also a significant hurdle. Nevertheless, some trends are contributing to the market growth such as Contactless payments provide a faster and more secure payment method, reducing the risk of transmission of the virus. Another trend is the increase in digital wallet adoption, which has been driven by the rise in e-commerce and mobile payments. Similarly, the use of biometric authentication, such as face recognition and fingerprints, has grown increasingly popular in Egypt.
The Egyptian government has been instrumental in driving the growth of the cards market. Key government initiatives include the National Payments Council and the Committee on Electronic Payments and Financial Inclusion. The National Payments Council is tasked with improving the efficiency and security of payment systems in Egypt. Similarly, the Committee on Electronic Payments and Financial Inclusion aims to enhance financial inclusion through digital payments.
There are several key players in the Egypt cards market, including financial institutions, payment service providers, and fintech companies. Notable players include Commercial International Bank, the National Bank of Egypt, Fawry, and Vodafone Cash.
The Egypt cards market has been experiencing several trends over the years. One of the significant trends in the market is the growth of contactless payments, which has been driven by the COVID-19 pandemic. Contactless payments provide a faster and more secure payment method, reducing the risk of transmission of the virus. Another trend is the increase in digital wallet adoption, which has been driven by the rise in e-commerce and mobile payments. Similarly, the use of biometric authentication, such as face recognition and fingerprints, has grown increasingly popular in Egypt.
According to Dhaval, Research Manager, 6Wresearch, general-purpose cards are still the dominant payment method, but private label cards are rapidly increasing in popularity due to their ability to offer customized experiences and targeted loyalty programs.
Based on the application, Retail establishments and the government are two of the most significant contributors to the growth of the market. the growth is driven by the country's growing young population, disposable incomes, and the rise of e-commerce. According to the Central Bank of Egypt, government cards, particularly payroll-related, account for an estimated 64% of the total cards issued in the country.
The report offers a comprehensive study of the subsequent market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Egypt Cards Market Overview |
3.1 Egypt Country Macro Economic Indicators |
3.2 Egypt Cards Market Revenues & Volume, 2021 & 2031F |
3.3 Egypt Cards Market - Industry Life Cycle |
3.4 Egypt Cards Market - Porter's Five Forces |
3.5 Egypt Cards Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Egypt Cards Market Revenues & Volume Share, By Usage, 2021 & 2031F |
3.7 Egypt Cards Market Revenues & Volume Share, By End-User, 2021 & 2031F |
4 Egypt Cards Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing adoption of digital payment methods in Egypt |
4.2.2 Growth in e-commerce and online shopping trends |
4.2.3 Government initiatives promoting cashless transactions |
4.3 Market Restraints |
4.3.1 Limited internet connectivity and digital infrastructure in certain regions of Egypt |
4.3.2 Cultural preference for cash transactions over card payments |
4.3.3 Security concerns related to online transactions |
5 Egypt Cards Market Trends |
6 Egypt Cards Market, By Types |
6.1 Egypt Cards Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Egypt Cards Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Egypt Cards Market Revenues & Volume, By General Purpose, 2021 - 2031F |
6.1.4 Egypt Cards Market Revenues & Volume, By Private Label, 2021 - 2031F |
6.2 Egypt Cards Market, By Usage |
6.2.1 Overview and Analysis |
6.2.2 Egypt Cards Market Revenues & Volume, By General Purpose Re-Loadable Card, 2021 - 2031F |
6.2.3 Egypt Cards Market Revenues & Volume, By Government Benefit/Disbursement Card, 2021 - 2031F |
6.2.4 Egypt Cards Market Revenues & Volume, By Payroll Card, 2021 - 2031F |
6.2.5 Egypt Cards Market Revenues & Volume, By Others, 2021 - 2031F |
6.3 Egypt Cards Market, By End-User |
6.3.1 Overview and Analysis |
6.3.2 Egypt Cards Market Revenues & Volume, By Retail Establishments, 2021 - 2031F |
6.3.3 Egypt Cards Market Revenues & Volume, By Corporate Institutions, 2021 - 2031F |
6.3.4 Egypt Cards Market Revenues & Volume, By Government, 2021 - 2031F |
6.3.5 Egypt Cards Market Revenues & Volume, By Financial Institutions, 2021 - 2031F |
6.3.6 Egypt Cards Market Revenues & Volume, By Others, 2021 - 2031F |
7 Egypt Cards Market Import-Export Trade Statistics |
7.1 Egypt Cards Market Export to Major Countries |
7.2 Egypt Cards Market Imports from Major Countries |
8 Egypt Cards Market Key Performance Indicators |
8.1 Average transaction value per card |
8.2 Number of active mobile wallet users |
8.3 Percentage of population with access to digital payment methods |
8.4 Merchant acceptance rate for card payments |
8.5 Number of digital payment transactions processed |
9 Egypt Cards Market - Opportunity Assessment |
9.1 Egypt Cards Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Egypt Cards Market Opportunity Assessment, By Usage, 2021 & 2031F |
9.3 Egypt Cards Market Opportunity Assessment, By End-User, 2021 & 2031F |
10 Egypt Cards Market - Competitive Landscape |
10.1 Egypt Cards Market Revenue Share, By Companies, 2024 |
10.2 Egypt Cards Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |