| Product Code: ETC4383833 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
The M Commerce Market in Egypt is growing as mobile devices become an integral part of consumers` shopping experiences. Mobile commerce, which encompasses purchasing goods and services through mobile devices, is gaining traction due to the increasing penetration of smartphones and improvements in mobile payment technologies. As retailers and businesses enhance their mobile offerings and optimize their platforms for mobile users, the demand for m-commerce solutions is expected to rise, supported by shifting consumer behavior toward online shopping.
The M Commerce Market in Egypt is growing as smartphone penetration and mobile internet usage increase. Mobile commerce provides convenient shopping solutions, encouraging e-commerce growth and digital transactions in Egypt.
The mobile commerce (M Commerce) market in Egypt encounters challenges from limited digital payment infrastructure and low consumer trust in online transactions. High transaction fees can deter usage among price-sensitive consumers. The market also faces competition from traditional retail and e-commerce platforms, requiring strategic incentives for user acquisition. Regulatory standards on digital transactions add further complexity.
The mobile commerce (M-commerce) market in Egypt is driven by government policies that foster digital innovation and e-commerce growth. The government has introduced initiatives to promote the adoption of mobile technologies, financial services, and online shopping platforms. Policies such as tax incentives for digital businesses and the development of secure payment systems have supported the expansion of M-commerce. Additionally, Egypt`s Vision 2030 strategy aims to boost the digital economy by improving internet infrastructure and mobile connectivity, enabling greater access to M-commerce services across the population.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Egypt M Commerce Market Overview |
3.1 Egypt Country Macro Economic Indicators |
3.2 Egypt M Commerce Market Revenues & Volume, 2021 & 2031F |
3.3 Egypt M Commerce Market - Industry Life Cycle |
3.4 Egypt M Commerce Market - Porter's Five Forces |
3.5 Egypt M Commerce Market Revenues & Volume Share, By Transactions, 2021 & 2031F |
3.6 Egypt M Commerce Market Revenues & Volume Share, By Payment Modes, 2021 & 2031F |
3.7 Egypt M Commerce Market Revenues & Volume Share, By Users, 2021 & 2031F |
4 Egypt M Commerce Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in Egypt |
4.2.2 Growing internet usage and access to mobile data services |
4.2.3 Rising adoption of online shopping and digital payment methods |
4.3 Market Restraints |
4.3.1 Limited digital infrastructure and connectivity in certain regions of Egypt |
4.3.2 Concerns regarding cybersecurity and data privacy |
4.3.3 Low levels of digital literacy among certain demographics |
5 Egypt M Commerce Market Trends |
6 Egypt M Commerce Market, By Types |
6.1 Egypt M Commerce Market, By Transactions |
6.1.1 Overview and Analysis |
6.1.2 Egypt M Commerce Market Revenues & Volume, By Transactions, 2021-2031F |
6.1.3 Egypt M Commerce Market Revenues & Volume, By M Retailing, 2021-2031F |
6.1.4 Egypt M Commerce Market Revenues & Volume, By M Ticketing/Booking, 2021-2031F |
6.1.5 Egypt M Commerce Market Revenues & Volume, By M Billing, 2021-2031F |
6.1.6 Egypt M Commerce Market Revenues & Volume, By Other M Commerce Services, 2021-2031F |
6.2 Egypt M Commerce Market, By Payment Modes |
6.2.1 Overview and Analysis |
6.2.2 Egypt M Commerce Market Revenues & Volume, By Near Field Communication (NFC), 2021-2031F |
6.2.3 Egypt M Commerce Market Revenues & Volume, By Premium SMS, 2021-2031F |
6.2.4 Egypt M Commerce Market Revenues & Volume, By Wireless application protocol (WAP), 2021-2031F |
6.2.5 Egypt M Commerce Market Revenues & Volume, By Direct Carrier Billing, 2021-2031F |
6.3 Egypt M Commerce Market, By Users |
6.3.1 Overview and Analysis |
6.3.2 Egypt M Commerce Market Revenues & Volume, By Smart device users, 2021-2031F |
6.3.3 Egypt M Commerce Market Revenues & Volume, By Feature phone users, 2021-2031F |
7 Egypt M Commerce Market Import-Export Trade Statistics |
7.1 Egypt M Commerce Market Export to Major Countries |
7.2 Egypt M Commerce Market Imports from Major Countries |
8 Egypt M Commerce Market Key Performance Indicators |
8.1 Average order value (AOV) in the egypt m commerce market |
8.2 Number of active mobile wallet users in Egypt |
8.3 Percentage of e-commerce transactions completed using mobile devices |
8.4 Average time spent by users on mobile commerce platforms |
8.5 Conversion rate from mobile app downloads to active users |
9 Egypt M Commerce Market - Opportunity Assessment |
9.1 Egypt M Commerce Market Opportunity Assessment, By Transactions, 2021 & 2031F |
9.2 Egypt M Commerce Market Opportunity Assessment, By Payment Modes, 2021 & 2031F |
9.3 Egypt M Commerce Market Opportunity Assessment, By Users, 2021 & 2031F |
10 Egypt M Commerce Market - Competitive Landscape |
10.1 Egypt M Commerce Market Revenue Share, By Companies, 2024 |
10.2 Egypt M Commerce Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
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