| Product Code: ETC5370702 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
El Salvador`s television import market in 2024 continued to be dominated by key exporters such as Mexico, China, USA, Hong Kong, and Vietnam. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market structure, with significant implications for competition. The impressive compound annual growth rate (CAGR) of 20.08% from 2020 to 2024 demonstrates a robust demand for television imports in the country. Moreover, the notable growth rate of 15.86% from 2023 to 2024 suggests a continuing upward trend in the market, presenting opportunities for both domestic retailers and foreign suppliers.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 El Salvador Television Market Overview |
3.1 El Salvador Country Macro Economic Indicators |
3.2 El Salvador Television Market Revenues & Volume, 2021 & 2031F |
3.3 El Salvador Television Market - Industry Life Cycle |
3.4 El Salvador Television Market - Porter's Five Forces |
3.5 El Salvador Television Market Revenues & Volume Share, By Resolution, 2021 & 2031F |
3.6 El Salvador Television Market Revenues & Volume Share Segmentations, 2021 & 2031F |
3.7 El Salvador Television Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.8 El Salvador Television Market Revenues & Volume Share, By Technology Type, 2021 & 2031F |
4 El Salvador Television Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in El Salvador, leading to higher spending on television services. |
4.2.2 Growth in urbanization and population density, driving the demand for television services in urban areas. |
4.2.3 Technological advancements and increasing internet penetration, leading to the adoption of smart TVs and streaming services. |
4.3 Market Restraints |
4.3.1 Economic instability and fluctuations in currency exchange rates impacting consumer purchasing power. |
4.3.2 Competition from alternative entertainment options such as online streaming platforms and social media. |
4.3.3 Regulatory challenges and government policies affecting the television market landscape in El Salvador. |
5 El Salvador Television Market Trends |
6 El Salvador Television Market Segmentations |
6.1 El Salvador Television Market, By Resolution |
6.1.1 Overview and Analysis |
6.1.2 El Salvador Television Market Revenues & Volume, By LCD TVs, 2021-2031F |
6.1.3 El Salvador Television Market Revenues & Volume, By OLED TVs, 2021-2031F |
6.2 El Salvador Television Market Segmentations |
6.2.1 Overview and Analysis |
6.2.2 El Salvador Television Market Revenues & Volume, By 2D TVs, 2021-2031F |
6.2.3 El Salvador Television Market Revenues & Volume, By 3D TVs, 2021-2031F |
6.3 El Salvador Television Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 El Salvador Television Market Revenues & Volume, By Online, 2021-2031F |
6.3.3 El Salvador Television Market Revenues & Volume, By Offline, 2021-2031F |
6.4 El Salvador Television Market, By Technology Type |
6.4.1 Overview and Analysis |
6.4.2 El Salvador Television Market Revenues & Volume, By HD TVs, 2021-2031F |
6.4.3 El Salvador Television Market Revenues & Volume, By UHD TVs, 2021-2031F |
7 El Salvador Television Market Import-Export Trade Statistics |
7.1 El Salvador Television Market Export to Major Countries |
7.2 El Salvador Television Market Imports from Major Countries |
8 El Salvador Television Market Key Performance Indicators |
8.1 Average revenue per user (ARPU) for television services. |
8.2 Subscriber churn rate indicating customer retention and satisfaction. |
8.3 Penetration rate of smart TVs and streaming services in households. |
8.4 Adherence to regulatory compliance and licensing requirements. |
8.5 Average viewing time per viewer, reflecting engagement and demand for television content. |
9 El Salvador Television Market - Opportunity Assessment |
9.1 El Salvador Television Market Opportunity Assessment, By Resolution, 2021 & 2031F |
9.2 El Salvador Television Market Opportunity Assessment Segmentations, 2021 & 2031F |
9.3 El Salvador Television Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.4 El Salvador Television Market Opportunity Assessment, By Technology Type, 2021 & 2031F |
10 El Salvador Television Market - Competitive Landscape |
10.1 El Salvador Television Market Revenue Share, By Companies, 2024 |
10.2 El Salvador Television Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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