| Product Code: ETC5378286 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
Estonia`s candy import market in 2024 continued to see diverse sources, with Germany, Netherlands, Finland, Ukraine, and Czechia emerging as top exporting countries. The low Herfindahl-Hirschman Index (HHI) indicates a competitive landscape. The impressive compound annual growth rate (CAGR) of 16.6% from 2020 to 2024 reflects a robust market expansion. Although there was a slight decline in growth rate from 2023 to 2024 (-0.75%), the overall trend remains positive, showcasing opportunities for further development and strategic partnerships in the candy import sector in Estonia.

The Candy market in Estonia is projected to grow at a stable growth rate of 0.76% by 2027, highlighting the country's increasing focus on advanced technologies within the Europe region, where Germany holds the dominant position, followed closely by United Kingdom, France, Italy and Russia, shaping overall regional demand.

Insights into Estonias candy market, focusing on consumer preferences, product variety, and trends in confectionery.
The Candy market in Estonia is growing due to the increasing demand for confectionery products, particularly among younger consumers. With the rise in disposable income and a growing middle class, candy consumption has increased, with a shift towards premium and artisanal offerings. Additionally, seasonal events, holidays, and celebrations contribute to the higher demand for various candy products, including chocolates, gummies, and hard candies.
The Candy Market in Estonia faces challenges from changing consumer preferences, as there is a growing shift towards healthier snacks and reduced sugar content. Regulatory pressures to limit sugar in food products and concerns over artificial ingredients further add to the markets constraints. Companies must innovate to create healthier alternatives without compromising taste, which can be costly and complex.
Estonia regulates the candy market under food safety and health guidelines. Policies focus on ensuring the quality and safety of confectionery products, with a growing emphasis on healthier, low-sugar alternatives. The government supports innovation in the candy sector and encourages the use of natural ingredients, as well as more sustainable packaging solutions.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Estonia Candy Market Overview |
3.1 Estonia Country Macro Economic Indicators |
3.2 Estonia Candy Market Revenues & Volume, 2021 & 2031F |
3.3 Estonia Candy Market - Industry Life Cycle |
3.4 Estonia Candy Market - Porter's Five Forces |
3.5 Estonia Candy Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Estonia Candy Market Revenues & Volume Share, By Distribution, 2021 & 2031F |
4 Estonia Candy Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer preference for indulgent treats and confectionery products |
4.2.2 Growing demand for premium and artisanal candies in Estonia |
4.2.3 Rising disposable income levels leading to higher spending on snacks and sweets |
4.3 Market Restraints |
4.3.1 Health concerns related to sugar consumption impacting candy sales |
4.3.2 Fluctuating raw material prices affecting production costs |
4.3.3 Competition from healthier snack options impacting the traditional candy market |
5 Estonia Candy Market Trends |
6 Estonia Candy Market Segmentations |
6.1 Estonia Candy Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Estonia Candy Market Revenues & Volume, By Chocolate Candy, 2021-2031F |
6.1.3 Estonia Candy Market Revenues & Volume, By Non-Chocolate Candy, 2021-2031F |
6.2 Estonia Candy Market, By Distribution |
6.2.1 Overview and Analysis |
6.2.2 Estonia Candy Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021-2031F |
6.2.3 Estonia Candy Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.2.4 Estonia Candy Market Revenues & Volume, By Specialist Retailers, 2021-2031F |
6.2.5 Estonia Candy Market Revenues & Volume, By Online Retail, 2021-2031F |
6.2.6 Estonia Candy Market Revenues & Volume, By Others, 2021-2031F |
7 Estonia Candy Market Import-Export Trade Statistics |
7.1 Estonia Candy Market Export to Major Countries |
7.2 Estonia Candy Market Imports from Major Countries |
8 Estonia Candy Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms for candy brands |
8.2 Number of new product launches in the premium candy segment |
8.3 Percentage of revenue from online sales of candies |
8.4 Customer satisfaction scores for candy products |
8.5 Growth in demand for sugar-free or healthier candy alternatives |
9 Estonia Candy Market - Opportunity Assessment |
9.1 Estonia Candy Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Estonia Candy Market Opportunity Assessment, By Distribution, 2021 & 2031F |
10 Estonia Candy Market - Competitive Landscape |
10.1 Estonia Candy Market Revenue Share, By Companies, 2024 |
10.2 Estonia Candy Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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