| Product Code: ETC5381079 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
Estonia`s postcard import shipments in 2024 show a continued upward trend with a noteworthy compound annual growth rate of 12.67% from 2020 to 2024. The top countries exporting to Estonia include the UK, China, Lithuania, Latvia, and Metropolitan France. The market concentration, measured by the Herfindahl-Hirschman Index (HHI), remains high in 2024, indicating a competitive landscape. The growth rate from 2023 to 2024 is particularly impressive at 16.21%, suggesting strong demand for postcards in Estonia and a promising market outlook for the industry.

The Postcard market in Estonia is projected to grow at a negative growth rate of -0.17% by 2027, highlighting the country's increasing focus on advanced technologies within the Europe region, where Germany holds the dominant position, followed closely by United Kingdom, France, Italy and Russia, shaping overall regional demand.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Estonia Postcard Market Overview |
3.1 Estonia Country Macro Economic Indicators |
3.2 Estonia Postcard Market Revenues & Volume, 2021 & 2031F |
3.3 Estonia Postcard Market - Industry Life Cycle |
3.4 Estonia Postcard Market - Porter's Five Forces |
3.5 Estonia Postcard Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Estonia Postcard Market Revenues & Volume Share, By Usage, 2021 & 2031F |
3.7 Estonia Postcard Market Revenues & Volume Share, By End-User, 2021 & 2031F |
4 Estonia Postcard Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing tourism in Estonia |
4.2.2 Growing popularity of postcard collecting as a hobby |
4.2.3 Demand for unique and artisanal products in the souvenir market |
4.3 Market Restraints |
4.3.1 Competition from digital alternatives like e-cards and social media posts |
4.3.2 Economic uncertainty impacting discretionary spending on souvenirs |
4.3.3 Environmental concerns leading to a shift towards eco-friendly alternatives |
5 Estonia Postcard Market Trends |
6 Estonia Postcard Market Segmentations |
6.1 Estonia Postcard Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Estonia Postcard Market Revenues & Volume, By General Purpose, 2021-2031F |
6.1.3 Estonia Postcard Market Revenues & Volume, By Private Label, 2021-2031F |
6.2 Estonia Postcard Market, By Usage |
6.2.1 Overview and Analysis |
6.2.2 Estonia Postcard Market Revenues & Volume, By General Purpose Re-Loadable Card, 2021-2031F |
6.2.3 Estonia Postcard Market Revenues & Volume, By Government Benefit/Disbursement Card, 2021-2031F |
6.2.4 Estonia Postcard Market Revenues & Volume, By Payroll Card, 2021-2031F |
6.2.5 Estonia Postcard Market Revenues & Volume, By Others, 2021-2031F |
6.3 Estonia Postcard Market, By End-User |
6.3.1 Overview and Analysis |
6.3.2 Estonia Postcard Market Revenues & Volume, By Retail Establishments, 2021-2031F |
6.3.3 Estonia Postcard Market Revenues & Volume, By Corporate Institutions, 2021-2031F |
6.3.4 Estonia Postcard Market Revenues & Volume, By Government, 2021-2031F |
6.3.5 Estonia Postcard Market Revenues & Volume, By Financial Institutions, 2021-2031F |
7 Estonia Postcard Market Import-Export Trade Statistics |
7.1 Estonia Postcard Market Export to Major Countries |
7.2 Estonia Postcard Market Imports from Major Countries |
8 Estonia Postcard Market Key Performance Indicators |
8.1 Number of tourists visiting Estonia |
8.2 Engagement on social media platforms featuring Estonian postcards |
8.3 Number of specialty postcard shops opened in Estonia |
9 Estonia Postcard Market - Opportunity Assessment |
9.1 Estonia Postcard Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Estonia Postcard Market Opportunity Assessment, By Usage, 2021 & 2031F |
9.3 Estonia Postcard Market Opportunity Assessment, By End-User, 2021 & 2031F |
10 Estonia Postcard Market - Competitive Landscape |
10.1 Estonia Postcard Market Revenue Share, By Companies, 2024 |
10.2 Estonia Postcard Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |