Product Code: ETC5154581 | Publication Date: Nov 2023 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The mobile wallet market in Ethiopia is witnessing rapid growth as more consumers opt for digital payments. Mobile wallets provide a convenient and secure method for storing payment information, making transactions, and managing personal finances, driving the move towards a cashless economy.
The mobile wallet market in Ethiopia is expanding as consumers increasingly use their smartphones for financial transactions. Mobile wallets allow users to store and manage payment information, enabling them to make quick and secure purchases. With the growing adoption of smartphones and mobile banking in Ethiopia, the demand for mobile wallet services is increasing, driving the market forward.
The mobile wallet market in Ethiopia is impeded by a lack of widespread trust in digital financial services, particularly in rural areas where cash is still predominantly used for transactions. Furthermore, the market faces limited access to internet and mobile networks, hindering the adoption of mobile wallet services in remote locations. Regulatory challenges, including insufficient policies for mobile money providers and concerns over fraud, also pose significant hurdles to market growth.
Ethiopia has placed a strong emphasis on expanding its digital payment ecosystem, with mobile wallets being a critical part of this strategy. Government policies support the growth of the mobile wallet market by providing regulatory guidance to ensure security and ease of use for consumers. The government also offers financial incentives for businesses that deploy mobile wallet solutions, contributing to the country`s broader financial inclusion goals.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Ethiopia Mobile Wallet Market Overview |
3.1 Ethiopia Country Macro Economic Indicators |
3.2 Ethiopia Mobile Wallet Market Revenues & Volume, 2021 & 2031F |
3.3 Ethiopia Mobile Wallet Market - Industry Life Cycle |
3.4 Ethiopia Mobile Wallet Market - Porter's Five Forces |
3.5 Ethiopia Mobile Wallet Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Ethiopia Mobile Wallet Market Revenues & Volume Share, By Technology, 2021 & 2031F |
3.7 Ethiopia Mobile Wallet Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 Ethiopia Mobile Wallet Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Ethiopia Mobile Wallet Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in Ethiopia |
4.2.2 Growing adoption of digital payment solutions |
4.2.3 Government initiatives promoting financial inclusion |
4.3 Market Restraints |
4.3.1 Limited internet connectivity and infrastructure challenges |
4.3.2 Low levels of financial literacy among the population |
4.3.3 Security concerns and lack of trust in digital payment systems |
5 Ethiopia Mobile Wallet Market Trends |
6 Ethiopia Mobile Wallet Market Segmentations |
6.1 Ethiopia Mobile Wallet Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Ethiopia Mobile Wallet Market Revenues & Volume, By Proximity, 2021-2031F |
6.1.3 Ethiopia Mobile Wallet Market Revenues & Volume, By Remote, 2021-2031F |
6.2 Ethiopia Mobile Wallet Market, By Technology |
6.2.1 Overview and Analysis |
6.2.2 Ethiopia Mobile Wallet Market Revenues & Volume, By Near Field Communication, 2021-2031F |
6.2.3 Ethiopia Mobile Wallet Market Revenues & Volume, By Qr Code, 2021-2031F |
6.2.4 Ethiopia Mobile Wallet Market Revenues & Volume, By Text Based/short Message Service, 2021-2031F |
6.2.5 Ethiopia Mobile Wallet Market Revenues & Volume, By Digital Only, 2021-2031F |
6.3 Ethiopia Mobile Wallet Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Ethiopia Mobile Wallet Market Revenues & Volume, By Hospitality & Transportation, 2021-2031F |
6.3.3 Ethiopia Mobile Wallet Market Revenues & Volume, By Media & Entertainment, 2021-2031F |
6.3.4 Ethiopia Mobile Wallet Market Revenues & Volume, By Retail, 2021-2031F |
6.3.5 Ethiopia Mobile Wallet Market Revenues & Volume, By Healthcare, 2021-2031F |
6.3.6 Ethiopia Mobile Wallet Market Revenues & Volume, By Energy & Utilities, 2021-2031F |
6.3.7 Ethiopia Mobile Wallet Market Revenues & Volume, By Telecommunication, 2021-2031F |
6.4 Ethiopia Mobile Wallet Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Ethiopia Mobile Wallet Market Revenues & Volume, By Personal, 2021-2031F |
6.4.3 Ethiopia Mobile Wallet Market Revenues & Volume, By Business, 2021-2031F |
7 Ethiopia Mobile Wallet Market Import-Export Trade Statistics |
7.1 Ethiopia Mobile Wallet Market Export to Major Countries |
7.2 Ethiopia Mobile Wallet Market Imports from Major Countries |
8 Ethiopia Mobile Wallet Market Key Performance Indicators |
8.1 Percentage increase in the number of active mobile wallet users |
8.2 Growth in the volume of transactions processed through mobile wallets |
8.3 Expansion of mobile wallet service coverage to underserved regions |
8.4 Average value of transactions made through mobile wallets |
8.5 Adoption rate of mobile wallet services among unbanked populations |
9 Ethiopia Mobile Wallet Market - Opportunity Assessment |
9.1 Ethiopia Mobile Wallet Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Ethiopia Mobile Wallet Market Opportunity Assessment, By Technology, 2021 & 2031F |
9.3 Ethiopia Mobile Wallet Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 Ethiopia Mobile Wallet Market Opportunity Assessment, By End User, 2021 & 2031F |
10 Ethiopia Mobile Wallet Market - Competitive Landscape |
10.1 Ethiopia Mobile Wallet Market Revenue Share, By Companies, 2024 |
10.2 Ethiopia Mobile Wallet Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |