Product Code: ETC5617801 | Publication Date: Nov 2023 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 | |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Ethiopia Proximity Marketing Market Overview |
3.1 Ethiopia Country Macro Economic Indicators |
3.2 Ethiopia Proximity Marketing Market Revenues & Volume, 2021 & 2031F |
3.3 Ethiopia Proximity Marketing Market - Industry Life Cycle |
3.4 Ethiopia Proximity Marketing Market - Porter's Five Forces |
3.5 Ethiopia Proximity Marketing Market Revenues & Volume Share, By Location, 2021 & 2031F |
3.6 Ethiopia Proximity Marketing Market Revenues & Volume Share, By Technology, 2021 & 2031F |
3.7 Ethiopia Proximity Marketing Market Revenues & Volume Share, By Hardware, 2021 & 2031F |
3.8 Ethiopia Proximity Marketing Market Revenues & Volume Share, By Software, 2021 & 2031F |
3.9 Ethiopia Proximity Marketing Market Revenues & Volume Share, By Service, 2021 & 2031F |
3.10 Ethiopia Proximity Marketing Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Ethiopia Proximity Marketing Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing urbanization and population growth in Ethiopia leading to higher demand for proximity market products. |
4.2.2 Rising disposable income and changing consumer preferences towards convenient and easy-to-access shopping options. |
4.2.3 Growth of retail infrastructure and expansion of modern retail formats in urban areas of Ethiopia. |
4.3 Market Restraints |
4.3.1 Infrastructure challenges such as poor road networks and limited transportation options impacting the distribution and supply chain of proximity market products. |
4.3.2 Regulatory hurdles and bureaucratic processes affecting market entry and operations for proximity market players in Ethiopia. |
5 Ethiopia Proximity Marketing Market Trends |
6 Ethiopia Proximity Marketing Market Segmentations |
6.1 Ethiopia Proximity Marketing Market, By Location |
6.1.1 Overview and Analysis |
6.1.2 Ethiopia Proximity Marketing Market Revenues & Volume, By Indoor, 2021-2031F |
6.1.3 Ethiopia Proximity Marketing Market Revenues & Volume, By Outdoor, 2021-2031F |
6.2 Ethiopia Proximity Marketing Market, By Technology |
6.2.1 Overview and Analysis |
6.2.2 Ethiopia Proximity Marketing Market Revenues & Volume, By Wi-Fi, 2021-2031F |
6.2.3 Ethiopia Proximity Marketing Market Revenues & Volume, By BLE Beacon, 2021-2031F |
6.2.4 Ethiopia Proximity Marketing Market Revenues & Volume, By Near Field Communication (NFC), 2021-2031F |
6.2.5 Ethiopia Proximity Marketing Market Revenues & Volume, By GPS Geofencing, 2021-2031F |
6.2.6 Ethiopia Proximity Marketing Market Revenues & Volume, By Others, 2021-2031F |
6.3 Ethiopia Proximity Marketing Market, By Hardware |
6.3.1 Overview and Analysis |
6.3.2 Ethiopia Proximity Marketing Market Revenues & Volume, By Sensors, 2021-2031F |
6.3.3 Ethiopia Proximity Marketing Market Revenues & Volume, By RFID Tags, 2021-2031F |
6.3.4 Ethiopia Proximity Marketing Market Revenues & Volume, By Others, 2021-2031F |
6.4 Ethiopia Proximity Marketing Market, By Software |
6.4.1 Overview and Analysis |
6.4.2 Ethiopia Proximity Marketing Market Revenues & Volume, By Content Management System, 2021-2031F |
6.4.3 Ethiopia Proximity Marketing Market Revenues & Volume, By Location Analytics, 2021-2031F |
6.4.4 Ethiopia Proximity Marketing Market Revenues & Volume, By Context Accelerator and Geofencing, 2021-2031F |
6.4.5 Ethiopia Proximity Marketing Market Revenues & Volume, By Others, 2021-2031F |
6.5 Ethiopia Proximity Marketing Market, By Service |
6.5.1 Overview and Analysis |
6.5.2 Ethiopia Proximity Marketing Market Revenues & Volume, By Consulting Services, 2021-2031F |
6.5.3 Ethiopia Proximity Marketing Market Revenues & Volume, By Deployment & Integration Services, 2021-2031F |
6.5.4 Ethiopia Proximity Marketing Market Revenues & Volume, By Application Support & Maintenance Services, 2021-2031F |
6.6 Ethiopia Proximity Marketing Market, By Application |
6.6.1 Overview and Analysis |
6.6.2 Ethiopia Proximity Marketing Market Revenues & Volume, By Retail & E-Commerce, 2021-2031F |
6.6.3 Ethiopia Proximity Marketing Market Revenues & Volume, By Healthcare, 2021-2031F |
6.6.4 Ethiopia Proximity Marketing Market Revenues & Volume, By Infrastructural, 2021-2031F |
7 Ethiopia Proximity Marketing Market Import-Export Trade Statistics |
7.1 Ethiopia Proximity Marketing Market Export to Major Countries |
7.2 Ethiopia Proximity Marketing Market Imports from Major Countries |
8 Ethiopia Proximity Marketing Market Key Performance Indicators |
8.1 Average basket size per customer in proximity market stores. |
8.2 Footfall and conversion rates in proximity market outlets. |
8.3 Growth rate of online and mobile app sales for proximity market products. |
8.4 Customer satisfaction scores and repeat purchase rates for proximity market offerings. |
8.5 Percentage of revenue generated from new product launches and promotions in the proximity market segment. |
9 Ethiopia Proximity Marketing Market - Opportunity Assessment |
9.1 Ethiopia Proximity Marketing Market Opportunity Assessment, By Location, 2021 & 2031F |
9.2 Ethiopia Proximity Marketing Market Opportunity Assessment, By Technology, 2021 & 2031F |
9.3 Ethiopia Proximity Marketing Market Opportunity Assessment, By Hardware, 2021 & 2031F |
9.4 Ethiopia Proximity Marketing Market Opportunity Assessment, By Software, 2021 & 2031F |
9.5 Ethiopia Proximity Marketing Market Opportunity Assessment, By Service, 2021 & 2031F |
9.6 Ethiopia Proximity Marketing Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Ethiopia Proximity Marketing Market - Competitive Landscape |
10.1 Ethiopia Proximity Marketing Market Revenue Share, By Companies, 2024 |
10.2 Ethiopia Proximity Marketing Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |