| Product Code: ETC4804658 | Publication Date: Nov 2023 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The Ethiopia Watches Market is likely to experience consistent growth rate gains over the period 2025 to 2029. The growth rate starts at 12.05% in 2025 and reaches 15.98% by 2029.

The watches market in Ethiopia is experiencing growth as consumer interest in both luxury and affordable timepieces rises. With increasing disposable income and a growing middle class, more Ethiopians are investing in watches, not only for functional purposes but also as fashion accessories. The market is seeing a growing presence of international and local brands catering to different consumer preferences. Additionally, the growing trend of smartwatches, which offer connectivity and advanced features, is expected to fuel further growth in this segment. The retail environment, including both brick-and-mortar stores and e-commerce platforms, is expanding to meet the rising demand.
The Watches market in Ethiopia is driven by the expanding middle class and rising disposable incomes, which are fueling demand for luxury and fashion watches. With increasing consumer interest in personal style and status, watches are seen not only as functional timepieces but also as fashion accessories. Furthermore, the growing popularity of smartwatches, offering features like health monitoring and connectivity, is boosting the market. The rise of e-commerce platforms is also helping to increase accessibility to various watch brands in Ethiopia, further driving market growth. Additionally, the demand for watches is being influenced by global fashion trends and the increasing interest in high-quality, durable products.
The Watches market in Ethiopia faces challenges related to competition from cheaper, imported timepieces, which dominate the market due to their affordability. Luxury and high-end watch brands struggle to attract customers because of the price sensitivity among the local population, particularly in an economy where disposable income is relatively low. Furthermore, there is a lack of awareness of global watch brands, and limited access to premium brands and distribution channels in the country. This results in a market where demand for higher-end watches is restricted, and local watch brands find it difficult to compete effectively.
In Ethiopia, the watches market is influenced by government policies on trade and import duties. The government imposes tariffs on imported luxury goods, which can impact the pricing of watches in the country. There are also initiatives aimed at promoting local manufacturing, with tax breaks and incentives for businesses that establish assembly or production facilities within Ethiopia. This aligns with the governments broader industrialization strategy, which seeks to boost local production capacity and create employment in the manufacturing sector.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Ethiopia Watches Market Overview |
3.1 Ethiopia Country Macro Economic Indicators |
3.2 Ethiopia Watches Market Revenues & Volume, 2021 & 2031F |
3.3 Ethiopia Watches Market - Industry Life Cycle |
3.4 Ethiopia Watches Market - Porter's Five Forces |
3.5 Ethiopia Watches Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Ethiopia Watches Market Revenues & Volume Share, By Operations, 2021 & 2031F |
3.7 Ethiopia Watches Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.9 Ethiopia Watches Market Revenues & Volume Share, By End-Users, 2021 & 2031F |
4 Ethiopia Watches Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing disposable income levels in Ethiopia, leading to increased spending on luxury items like watches. |
4.2.2 Rising urbanization and modernization trends driving the demand for fashion accessories such as watches. |
4.2.3 Expansion of retail channels and e-commerce platforms making watches more accessible to a wider consumer base in Ethiopia. |
4.3 Market Restraints |
4.3.1 Limited awareness and preference for watches compared to other accessories in the Ethiopian market. |
4.3.2 Presence of a strong informal market for counterfeit watches impacting the sales of authentic watch brands in Ethiopia. |
4.3.3 Economic instability and fluctuations in currency exchange rates affecting consumer purchasing power and overall market growth. |
5 Ethiopia Watches Market Trends |
6 Ethiopia Watches Market Segmentations |
6.1 Ethiopia Watches Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Ethiopia Watches Market Revenues & Volume, By Smart Watches, 2021-2031F |
6.1.3 Ethiopia Watches Market Revenues & Volume, By Luxury Watches, 2021-2031F |
6.1.4 Ethiopia Watches Market Revenues & Volume, By Fitness Watches, 2021-2031F |
6.2 Ethiopia Watches Market, By Operations |
6.2.1 Overview and Analysis |
6.2.2 Ethiopia Watches Market Revenues & Volume, By Mechanical, 2021-2031F |
6.2.3 Ethiopia Watches Market Revenues & Volume, By Quartz, 2021-2031F |
6.3 Ethiopia Watches Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Ethiopia Watches Market Revenues & Volume, By Hypermarket/ Supermarket, 2021-2031F |
6.3.3 Ethiopia Watches Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.3.4 Ethiopia Watches Market Revenues & Volume, By Online, 2021-2031F |
6.5 Ethiopia Watches Market, By End-Users |
6.5.1 Overview and Analysis |
6.5.2 Ethiopia Watches Market Revenues & Volume, By Women, 2021-2031F |
6.5.3 Ethiopia Watches Market Revenues & Volume, By Unisex, 2021-2031F |
7 Ethiopia Watches Market Import-Export Trade Statistics |
7.1 Ethiopia Watches Market Export to Major Countries |
7.2 Ethiopia Watches Market Imports from Major Countries |
8 Ethiopia Watches Market Key Performance Indicators |
8.1 Average selling price of watches in Ethiopia, indicating the willingness of consumers to invest in higher-priced watch options. |
8.2 Number of new watch brands entering the Ethiopian market, reflecting the attractiveness of the market for international players. |
8.3 Percentage of online sales in the total watch market, showing the shift towards digital channels and potential growth opportunities in e-commerce for watch retailers in Ethiopia. |
9 Ethiopia Watches Market - Opportunity Assessment |
9.1 Ethiopia Watches Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Ethiopia Watches Market Opportunity Assessment, By Operations, 2021 & 2031F |
9.3 Ethiopia Watches Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.5 Ethiopia Watches Market Opportunity Assessment, By End-Users, 2021 & 2031F |
10 Ethiopia Watches Market - Competitive Landscape |
10.1 Ethiopia Watches Market Revenue Share, By Companies, 2024 |
10.2 Ethiopia Watches Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |