Market Forecast by Countries (Germany, United Kingdom, France, Italy, Russia, Spain, Rest of Europe), By Product (Mountain Bikes, Hybrid Bikes, Road Bikes, Cargo Bikes, Others), By Technology (Electric, Conventional), By End-user (Men, Women, Kids), By Distribution Channel (Online, Offline) And Competitive Landscape
| Product Code: ETC395249 | Publication Date: Aug 2022 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 250 | No. of Figures: 50 | No. of Tables: 25 | |
According to 6Wresearch internal database and industry insights, the Europe Bicycle Market was accounted at USD 22.36 billion in 2024 and is projected to reach nearly USD 41.28 billion by 2031, exhibiting a compound annual growth rate (CAGR) of 8.95% during the forecast period (2025–2031).
| Report Name | Europe Bicycle Market | 
| Forecast Period | 2025–2031 | 
| CAGR | 8.95% | 
| Market size | USD 41.28 billion by 2031 | 
| Growing Sector | Electric & Hybrid Bicycles | 
The Europe Bicycle Market report thoroughly covers the market by countries, product, technology, end-users, and distribution channels. The market report provides an unbiased and detailed analysis of ongoing market trends, opportunities/high-growth areas, and market drivers, which would help stakeholders devise and align their market strategies according to the current and future market dynamics.
The Europe Bicycle Market is expanding consistently, driven by growing environmental consciousness, escalating fuel prices, and the rising shift toward cycling as a sustainable transportation option. Governments across Europe are heavily investing in cycling infrastructure such as dedicated lanes and public bike-sharing systems to reduce carbon emissions. Increasing demand for e-bikes from urban travelers and health-conscious individuals, together with proactive government initiatives encouraging eco-friendly tourism, continues to boost the market growth throughout the region.
Below mentioned are some prominent drivers and their influence on the market dynamics:
| Driver | Primary Segments Affected | Why it matters (evidence) | 
| Government Support for Sustainable Mobility | All Segments; Electric, Urban Commuters | European Union Green Deal and national policies promoting zero-emission mobility have significantly encouraged bicycle adoption across cities. | 
| Increasing Health Awareness | All Segments; Fitness & Recreation | Consumers rising interest in maintaining a healthy lifestyle is fueling demand for bicycles as an eco-conscious and fitness-driven mobility choice. | 
| Expansion of E-bike Technology | Electric; All End-users | Technological innovations in lithium-ion batteries and propulsion systems are enhancing performance while lowering costs, thereby increasing the affordability and appeal of e-bikes. | 
| Urbanization and Traffic Congestion | All Segments; Urban Areas | Rising urban congestion and the scarcity of parking spaces are encouraging greater bicycle adoption as a quicker and more convenient mode of commuting. | 
| Growth in Cycling Tourism | All Segments; Leisure & Sports | European destinations like the Netherlands, France, and Italy are promoting cycling tourism through dedicated bike routes and eco-tourism packages. | 
The Europe Bicycle Market is anticipated to witness significant expansion, registering a CAGR of 8.95% during the forecast period of 2025-2031.The Europe Bicycle Market is fueled by increasing environmental awareness, escalating urban congestion, and strong governmental efforts to promote sustainable transport. Growing health consciousness and the appeal of cycling for both fitness and eco-friendly commuting are enhancing demand. Europe Bicycle Market Growth is being propelled by continuous innovations in e-bike technology, combined with favorable subsidies and infrastructure expansion. Furthermore, rising cycling tourism and smart city projects across the continent are supporting widespread bicycle adoption.
Below mentioned are some major restraints and their influence on the market dynamics:
| Restraint | Primary Segments Affected | What this means (evidence) | 
| High Cost of E-bikes | Electric Segment | The higher price of electric bicycles compared to conventional bikes may limit adoption among price-sensitive consumers. | 
| Limited Battery Range | Electric Segment | Despite improvements, range anxiety remains a concern for long-distance commuters using e-bikes. | 
| Inadequate Infrastructure in Rural Areas | All Segments | Although major European cities boast well-developed cycling networks, many rural areas in Eastern Europe continue to face a shortage of adequate biking infrastructure. | 
| Theft and Security Concerns | All Segments | Growing bicycle theft incidents deter potential buyers, creating strong demand for innovative locking technologies and reliable GPS-based tracking mechanisms. | 
| Seasonal Demand Variation | All Segments | As temperatures fall, bicycle activity declines, creating seasonal fluctuations that affect both retail sales and rental service profitability. | 
The Europe Bicycle Industry encounters several challenges, notably the high production and maintenance costs of e-bikes, reducing affordability for average consumers. Insufficient cycling infrastructure in underdeveloped areas and volatile raw material prices especially for aluminum and carbon fiber further hinder market expansion. Consequently, expensive battery replacements and complicated maintenance requirements for electric bicycles hinder their widespread adoption. Addressing these cost and infrastructure challenges is vital to achieving long-term sustainability, growth, and accessibility within the European bicycle market.
Several prominent trends reshaping the market growth include:
Some prominent investment opportunities in the market include:
Some leading players operating in the Europe Bicycle Market Share include:
| Company Name | Giant Manufacturing Co., Ltd. | 
| Established Year | 1972 | 
| Headquarters | Taichung, Taiwan | 
| Official Website | Click Here | 
Giant is one of the world’s largest bicycle manufacturers, offering a broad range of road, mountain, and electric bicycles designed for durability and innovation.
| Company Name | Trek Bicycle Corporation | 
| Established Year | 1976 | 
| Headquarters | Waterloo, Wisconsin, USA | 
| Official Website | Click Here | 
Trek is a global leader in performance and recreational bicycles, focusing on lightweight carbon fiber models and sustainable e-bikes.
| Company Name | Canyon Bicycles GmbH | 
| Established Year | 2002 | 
| Headquarters | Koblenz, Germany | 
| Official Website | Click Here | 
Canyon is renowned for its high-performance road and mountain bikes, offering direct-to-consumer models emphasizing aerodynamic design and innovation.
| Company Name | Accell Group N.V. | 
| Established Year | 1998 | 
| Headquarters | Heerenveen, Netherlands | 
| Official Website | Click Here | 
Accell Group manufactures leading bicycle brands like Batavus, Raleigh, and Haibike, focusing on electric mobility and smart urban transportation.
| Company Name | Riese & Müller GmbH | 
| Established Year | 1993 | 
| Headquarters | Darmstadt, Germany | 
| Official Website | Click Here | 
Riese & Müller is a premium e-bike manufacturer known for innovative electric cargo and touring bikes designed for modern urban mobility.
European governments are actively promoting bicycle adoption through supportive initiatives and funding programs. The EU Urban Mobility Framework under the Green Deal prioritizes cycling infrastructure investments across member states. Germany National Cycling Plan 3.0 (2021–2030) emphasizes safer routes and wider e-bike charging networks, while France Plan Vélo allocates €250 million to expand cycling highways and tourism. Additionally, Italy Bonus Bici scheme encourages eco-friendly commuting by offering financial incentives for purchasing electric and hybrid bicycles, strengthening Europe’s sustainable mobility transition.
The Europe Bicycle Market is projected to grow consistently as nations accelerate the rising shift toward greener urban transportation. Increasing investments in e-mobility, growing health consciousness, and continuous innovation in bicycle design are increasing adoption across the region. Advancements in battery technology, digital connectivity, and smart mobility platforms are enhancing user convenience. Furthermore, supportive government initiatives and sustainability-driven urban planning will further strengthen market expansion, positioning bicycles as a cornerstone of Europe’s eco-friendly and future-ready transportation ecosystem by 2031.
The report offers a comprehensive study of the subsequent market segments and their leading categories.
According to Ritika Kalra, Senior Research Analyst at 6Wresearch, Germany dominates the European bicycle market, accounting for approximately 24.6% share in 2024. The country’s dominance is supported by robust cycling infrastructure, extensive e-bike adoption, and government-backed sustainability initiatives.
Mountain bikes hold the largest share in the European bicycle market, accounting for around 32.5% in 2024. Their popularity stems from the growing interest in adventure sports and off-road cycling, especially in regions like the Alps and Pyrenees.
Electric bicycles (e-bikes) dominate the market with a share of 58.4% in 2024, driven by their convenience, affordability, and eco-friendly design. Increasing investments in e-mobility infrastructure, such as charging points and urban cycling paths, have made e-bikes a preferred choice for commuters in France, the Netherlands, and Belgium.
The men segment leads the market, capturing 46.8% share in 2024. This dominance is attributed to a higher adoption rate among male commuters and athletes, who prefer advanced performance-oriented bicycles. However, the women’s segment is growing rapidly with the introduction of ergonomically designed bicycles and gender-specific models.
Offline distribution channels, including specialty bike stores and branded outlets, hold the largest market share of 65.1% in 2024. These stores offer personalized fittings, after-sales service, and hands-on experience, which play a vital role in purchasing decisions.
The report offers a comprehensive study of the subsequent market segments:
| 1 Executive Summary | 
| 2 Introduction | 
| 2.1 Key Highlights of the Report | 
| 2.2 Report Description | 
| 2.3 Market Scope & Segmentation | 
| 2.4 Research Methodology | 
| 2.5 Assumptions | 
| 3 Europe Bicycle Market Overview | 
| 3.1 Europe Regional Macro Economic Indicators | 
| 3.2 Europe Bicycle Market Revenues & Volume, 2021 & 2031 | 
| 3.3 Europe Bicycle Market - Industry Life Cycle | 
| 3.4 Europe Bicycle Market - Porter's Five Forces | 
| 3.5 Europe Bicycle Market Revenues & Volume Share, By Countries, 2021 & 2031 | 
| 3.6 Europe Bicycle Market Revenues & Volume Share, By Product, 2021 & 2031 | 
| 3.7 Europe Bicycle Market Revenues & Volume Share, By Technology, 2021 & 2031 | 
| 3.8 Europe Bicycle Market Revenues & Volume Share, By End-user, 2021 & 2031 | 
| 3.9 Europe Bicycle Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031 | 
| 4 Europe Bicycle Market Dynamics | 
| 4.1 Impact Analysis | 
| 4.2 Market Drivers | 
| 4.3 Market Restraints | 
| 5 Europe Bicycle Market Trends | 
| 6 Europe Bicycle Market, 2021 - 2031 | 
| 6.1 Europe Bicycle Market, Revenues & Volume, By Product, 2021 - 2031 | 
| 6.2 Europe Bicycle Market, Revenues & Volume, By Technology, 2021 - 2031 | 
| 6.3 Europe Bicycle Market, Revenues & Volume, By End-user, 2021 - 2031 | 
| 6.4 Europe Bicycle Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 | 
| 7 Germany Bicycle Market, 2021 - 2031 | 
| 7.1 Germany Bicycle Market, Revenues & Volume, By Product, 2021 - 2031 | 
| 7.2 Germany Bicycle Market, Revenues & Volume, By Technology, 2021 - 2031 | 
| 7.3 Germany Bicycle Market, Revenues & Volume, By End-user, 2021 - 2031 | 
| 7.4 Germany Bicycle Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 | 
| 8 United Kingdom Bicycle Market, 2021 - 2031 | 
| 8.1 United Kingdom Bicycle Market, Revenues & Volume, By Product, 2021 - 2031 | 
| 8.2 United Kingdom Bicycle Market, Revenues & Volume, By Technology, 2021 - 2031 | 
| 8.3 United Kingdom Bicycle Market, Revenues & Volume, By End-user, 2021 - 2031 | 
| 8.4 United Kingdom Bicycle Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 | 
| 9 France Bicycle Market, 2021 - 2031 | 
| 9.1 France Bicycle Market, Revenues & Volume, By Product, 2021 - 2031 | 
| 9.2 France Bicycle Market, Revenues & Volume, By Technology, 2021 - 2031 | 
| 9.3 France Bicycle Market, Revenues & Volume, By End-user, 2021 - 2031 | 
| 9.4 France Bicycle Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 | 
| 10 Italy Bicycle Market, 2021 - 2031 | 
| 10.1 Italy Bicycle Market, Revenues & Volume, By Product, 2021 - 2031 | 
| 10.2 Italy Bicycle Market, Revenues & Volume, By Technology, 2021 - 2031 | 
| 10.3 Italy Bicycle Market, Revenues & Volume, By End-user, 2021 - 2031 | 
| 10.4 Italy Bicycle Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 | 
| 11 Russia Bicycle Market, 2021 - 2031 | 
| 11.1 Russia Bicycle Market, Revenues & Volume, By Product, 2021 - 2031 | 
| 11.2 Russia Bicycle Market, Revenues & Volume, By Technology, 2021 - 2031 | 
| 11.3 Russia Bicycle Market, Revenues & Volume, By End-user, 2021 - 2031 | 
| 11.4 Russia Bicycle Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 | 
| 12 Spain Bicycle Market, 2021 - 2031 | 
| 12.1 Spain Bicycle Market, Revenues & Volume, By Product, 2021 - 2031 | 
| 12.2 Spain Bicycle Market, Revenues & Volume, By Technology, 2021 - 2031 | 
| 12.3 Spain Bicycle Market, Revenues & Volume, By End-user, 2021 - 2031 | 
| 12.4 Spain Bicycle Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 | 
| 13 Rest of Europe Bicycle Market, 2021 - 2031 | 
| 13.1 Rest of Europe Bicycle Market, Revenues & Volume, By Product, 2021 - 2031 | 
| 13.2 Rest of Europe Bicycle Market, Revenues & Volume, By Technology, 2021 - 2031 | 
| 13.3 Rest of Europe Bicycle Market, Revenues & Volume, By End-user, 2021 - 2031 | 
| 13.4 Rest of Europe Bicycle Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 | 
| 14 Europe Bicycle Market Key Performance Indicators | 
| 15 Europe Bicycle Market - Opportunity Assessment | 
| 15.1 Europe Bicycle Market Opportunity Assessment, By Countries, 2021 & 2031 | 
| 15.2 Europe Bicycle Market Opportunity Assessment, By Product, 2021 & 2031 | 
| 15.3 Europe Bicycle Market Opportunity Assessment, By Technology, 2021 & 2031 | 
| 15.4 Europe Bicycle Market Opportunity Assessment, By End-user, 2021 & 2031 | 
| 15.5 Europe Bicycle Market Opportunity Assessment, By Distribution Channel, 2021 & 2031 | 
| 16 Europe Bicycle Market - Competitive Landscape | 
| 16.1 Europe Bicycle Market Revenue Share, By Companies, 2024 | 
| 16.2 Europe Bicycle Market Competitive Benchmarking, By Operating and Technical Parameters | 
| 17 Company Profiles | 
| 18 Recommendations | 
| 19 Disclaimer |